Jo Lobela’s Post

Hey connections 🙋 Just finished Marketing Foundations: Value Proposition Development course! Eager to share my output with you all.. ⭐A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace. My Key takeaways from this course:- ⭐Customer Insight: Start with a deep understanding of what the customer truly needs. ⭐Clear Messaging: Clearly articulate how your offering solves a problem or adds value. ⭐ Differentiation: Stand out by highlighting what makes your solution unique. Thank you Sakshi Kathuria ma'am for suggesting such an insightful course. Fortune Institute of International Business #Marketing #ValueProposition #CustomerFocus #ProfessionalDevelopment

This is incredibly simple and super smart. Your prospects need to know, like and trust you to convert. All of these ideas help you do just that within the context of social proof and customer stories. Don't tell prospects how amazing you are... have your customers tell them. Make it part of your process. #sales #marketing ##gotomarket

Just had a lightbulb moment about sales pages! 💡 I've been chatting with a marketing consultant friend, and she pointed out something most of us get wrong when showcasing our products or services online. Turns out, we're often thinking about ourselves instead of our customers. 🤦♂️ Here's the key takeaway: ✨ Focus on who each package is for, not just what's included For example, instead of listing every feature, consider labeling packages as "Hobbyist" or "Professional" and explaining why it's the right choice for them. This simple shift could make a big difference in how potential clients see themselves in your offerings. Anyone else guilty of this? How might you change your approach? Let's discuss! 👇 #BusinessTips #WebsiteDesign #CustomerFocus

Nobody cares about your brand. It's a harsh truth, but one that every marketer needs to hear. Your customers don't care about you. They care about what you can do for them. Listicles are excellent at showing people why they should care. At their core, listicles are just lists. Ground-breaking, right? When creating a listicle, list 4-5 reasons why people should care. Then give them the option to learn more about the product. Don't always focus on the features. When you first start testing, focus on the benefits. Features tell, benefits sell. So when using a listicle for top-of-funnel (TOF) selling, emphasize benefits. When using them for middle-of-funnel (MOF), you can focus on features. Remember… your audience is interested in what's in it for them. Make sure your content reflects that. Here is what we found to be the winning formula for a listicle funnel:

Funnel Tip: Simplify to Amplify 🔑 Did you know? Overloading a funnel with too many steps can overwhelm and turn off potential clients. Instead, focus on a clean, straightforward design that does the following: - Highlights Benefits, Not Features: People want to know how your offer will make their life better. - Creates a Clear Path: Make sure there’s a seamless flow from one step to the next. - Speaks to Pain Points: Address their biggest frustrations and show how your solution is the answer. A simple funnel keeps attention, builds trust, and moves them effortlessly from point A to B. ✨ Comment “Guide Me” if you’d love more funnel tips like this one! . #FunnelDesigner #DigitalStrategy #CreativeMarketing #CustomerJourney #ConversionOptimization #MarketingFunnels

Just finished Marketing Foundations: Value Proposition Development! Check it out: https://lnkd.in/eEVBBxGZ #valuepropositions

It took us 4 months to make 1 template sale. That $97 purchase meant everything. But this journey started WAY back 😅 7 months ago we had the idea for website templates 6 months ago we started researching our target audience 5 months ago we looked at different pricing models 4 months ago we created our first template 3 months ago we developed our marketing strategy 2 months ago we hired experts to push our messaging 1 month ago we launched another 3 templates Only then, then did we get our first sale. Launching a new business or product takes grit. In a world where all we see online is: Products selling out in minutes Companies getting investment People making 6-figures It can feel like you aren't winning. But you NEED to celebrate every milestone. Because it takes time to... ✨ Build trust with an audience ✨ Understand what messaging resonates ✨ Get your USP positioning right Every successful business starts with just 1 sale. Do the work. Trust your process ✌🏻 PS. This is a very happy pic of me and Flo after seeing our very first template sale 🤩 Also it's normal to celebrate with corn right?!

Why your landing page isn't converting: - You don't have unique positioning - You don't have clear messaging - You don't have a clear ICP - You don't have a compelling value proposition - You make your landing page about yourself rather than about your customer - You're not selling a desirable, vivid outcome - Your customers don't trust you - Your customers don't believe your offer - You don't have a clear call to action - Your customers don't have a good reason to take action now - Your form is too long - Your form is too hard to find Fix those and your landing page will convert at least 5% consistently.

Make a Difference with Gesture Marketing! 🌟 In business, small touches create big impacts! One of the key strategies I prioritize in marketing is gesture marketing. This approach is all about building strong and long-term connections with our customers through meaningful, thoughtful actions. What is Gesture Marketing? Simply put, it’s about making heartfelt and impactful gestures toward your customers and business partners. This could range from a personalized thank-you note to a carefully chosen gift that resonates with them. 🎯 Why Gesture Marketing? It enhances customer loyalty. It builds an emotional connection to your brand. It sets you apart from competitors. It creates significant impact with minimal cost. Every gesture is an opportunity to reflect your brand's values and sincerity. People will remember how your brand made them feel just as much as the products or services you offered. Remember, your gestures are the silent ambassadors of your business. A small act can create a lasting impression. 👉 How do you incorporate gestures in your business? I’d love to hear your thoughts! #Marketing #GestureMarketing #CustomerExperience #BusinessStrategy #BusinessLeadership #MarketingInnovation #CustomerLoyalty #LuxuryBranding #EntrepreneurshipSuccess #StrategicMarketing #ClientExperience #ExecutiveInsights #HighEndBusiness #BrandEngagement #EliteNetworking #BusinessGrowth #CorporateStrategy #MarketingExcellence #VisionaryLeadership

Make a Difference with Gesture Marketing! 🌟 In business, small touches create big impacts! One of the key strategies I prioritize in marketing is gesture marketing. This approach is all about building strong and long-term connections with our customers through meaningful, thoughtful actions. What is Gesture Marketing? Simply put, it’s about making heartfelt and impactful gestures toward your customers and business partners. This could range from a personalized thank-you note to a carefully chosen gift that resonates with them. 🎯 Why Gesture Marketing? It enhances customer loyalty. It builds an emotional connection to your brand. It sets you apart from competitors. It creates significant impact with minimal cost. Every gesture is an opportunity to reflect your brand's values and sincerity. People will remember how your brand made them feel just as much as the products or services you offered. Remember, your gestures are the silent ambassadors of your business. A small act can create a lasting impression. 👉 How do you incorporate gestures in your business? I’d love to hear your thoughts! #Marketing #GestureMarketing #CustomerExperience #BusinessStrategy #BusinessLeadership #MarketingInnovation #CustomerLoyalty #LuxuryBranding #EntrepreneurshipSuccess #StrategicMarketing #ClientExperience #ExecutiveInsights #HighEndBusiness #BrandEngagement #EliteNetworking #BusinessGrowth #CorporateStrategy #MarketingExcellence #VisionaryLeadership