Ankit Patel’s Post

Too many people have been telling me lately that they're letting their factories do all of their development work for them... And it makes my head explode every time. 🤯 If you don't own your own development tech packs, patterns and standards, then you are posing a HUGE risk to your brand. You might be getting faster turn times this way, or your factory might be convincing you that "this is how everybody does it," but this decision is what could ultimately destroy your company in the long run. You must own your brand's: Tech Packs - they are your contract with your factory. If you don't have a tech pack, then you have no legal documentation saying how your garment should measure, be constructed or be held to quality standards. Patterns - your fit must be owned by you because it should be the number one feature that your customers come back to you for over and over again. Grade Rule - each brand needs to assign a specific grade rule that matches their target customer. Without this, you could be alienating every potential customer who is not your base size. Please Please Please 🛑STOP allowing your factory to do your development work for you. It is not in your best interest. It's in THEIR best interest because now THEY own all of your garment information! 🤯 Hire a team, a freelancer or a contractor who can help you create your own proprietary products. Trust me, you will thank me in the end. #apparel #fashion #podcast

What are the challenges of adopting branded apparel?Challenges include cost considerations, balancing sustainability with budget constraints, and managing diverse employee preferences. https://lnkd.in/gArKdWHi #webdesign #socialentrepreneurs #emailmarketing #podcasting #propertymarket #successcoach #digitalmarketingservices #bigbusiness #socialmediamarketing #socialmediatips #entrepreneurs #ecommercestore #contentmarketing #digitalmarketing #businesscoach

🎙️ New Episode Alert on eCom Pulse! I had the pleasure of hosting Abigail Joseph, a seasoned pro in luxury e-commerce and fashion. In this episode, "Staying True to Your Brand's DNA: Abigail Joseph on the Future of Fashion", Abigail dives into the heart of what makes a #brand resonate with its audience. She shares her unique journey from her experience with high-end brands like Jacques Marie Mage Marie Mage. Here's what you'll get from tuning in: 1. How Abigail's experiences with brands have shaped her approach to fashion and e-commerce. 2. Real talk about customer #retention and digital marketing's crucial role in today's fashion landscape. 3. Why maintaining brand DNA and quality is crucial for luxury brands to retain their core customer base. 4. Adapting to Gen Z consumers' needs and expectations. 5. And yes, we also touched on AI and its impact on the future of e-commerce! Listen on your favorite podcast platform: https://lnkd.in/dKaNukne Check it out and let us know your thoughts! And don't forget to follow eCom Pulse for more amazing content. 🎧 #eComPulse #FashionEcommerce #DigitalMarketing #BrandStrategy #Podcast #NewEpisode #LuxuryFashion #AIinRetail #BusinessInnovation #FashionIndustry #AbigailJoseph

"Crafting a successful brand is all about pairing the right products with the right audience. Apparel and branded items aren't just about style; they're about resonance, so ensure that you understand your audience's needs, preferences, and aspirations. Then, look for products that not only meet but exceed their expectations. Choose wisely because relevance is the currency of brand success." pbpromotionals.com

As I pack for a business conference this week I wanted to share some quick tips for all my entrepreneur friends. Hope this helps. 5 ✋🏾Reasons Why Every Business Owner Needs at Least 12 Pieces of Apparel with Their Company Logo🤔 1. Brand Visibility Everywhere You Go! 💪🏿 Wearing your brand turns every outing into a marketing opportunity. Whether it’s a quick coffee run or attending a local event, your logo becomes a traveling billboard! 2. Team Unity & Professionalism 👔 Uniforms create a sense of community and pride, even if you are solopreneur. It’s not just clothing; it’s a statement of unity, confidence and professionalism. 3. Cost-Effective Advertising 🤑 Think about it: Apparel is a one-time investment that keeps promoting your brand again and again, every time it’s worn! 4. Instant Conversation Starters 🗣️ Your logo can pique curiosity and start conversations, opening the door to new connections and potential clients. 5. Consistent Brand Image 🌐 Having a variety of branded apparel (t-shirts, hats, jackets) ensures your brand is consistently represented no matter the season or occasion. BONUS TIP: Every member of your immediate family ( spouse, children, parents, bestie) should have at least 3 shirts with your logo on it. They may not be your customer but they are your biggest cheerleaders. Gifting them with branded apparel allows them to look the part👕🧢. 🔥 Pro Tip: Get creative! Mix up styles and shirt colors to keep your brand fresh and engaging. ✅ Challenge: Ready to elevate and brand like a boos? Hit us up at 844.777.5900 or catch me at TSP Game Plan in Atlanta if you’re attending! #BrandOnTheMove #SmallBusinessGrowth #sheprintsit

Great small business tips from our SheEO.

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Simple Guide: Steps to Creating and Growing Your Clothing Brand Starting a clothing brand from scratch is no small feat, but with the right approach, it can be one of the most rewarding ventures you embark upon. If you're passionate about fashion and eager to fill a gap in the market, this guide is for you. Let's dive into the foundational steps to create a brand that not only stands out but also resonates with your target audience. You'll learn these steps: Step 1: Spotting the Gap Step 2: Knowing Your Audience Step 3: Crafting the Solution Step 4: Building Your Brand Identity Step 5: Embracing Marketing Step 6: Partnering with the Right Manufacturer Step 7: Growing Your Business and Yourself - P.S. : Hey there I'm Jhonny Jadeja, I help fashion brands generate more sales through design and marketing. https://wix.to/CprPtHp #newblogpost

Douglas Atkin's book, "The Culting of Brands”, changed my career, and my life, forever. In its opening pages he shared, “On a rainy night in New York City, I watched eight enthusiastic sneaker wearers at a focus group express the kind of intense conviction I had only imagined possible at a revivalist meeting or cult gathering. Their language verged on evangelical; their passion was on the brink of zealotry. What I saw was ironic considering that I had just left a meeting of anxious marketers who had been fretting that brand loyalty was dead. Those handwringers clearly hadn’t met the consumers I was watching in that research room. Where did that kind of cult-like devotion come from, I wondered. How can anyone venerate something so banal…a piece of footwear? Perhaps, I hypothesized, I could find insight by looking at the ultimate expression of commitment, the kind found in cults. How do these organizations generate such famously intense attachment? And by extension, how do the few brand cults that exist elicit such similarly strong commitment? Are the dynamics of attraction the same whether the object of someone’s devotion is a cult or a brand? And if so, are the insights transferable?” Answering those questions soon became my life’s work, and I’m thrilled to have discovered many answers. I’m also thrilled whenever I get to share what I’ve learned with organizations like yours. I'm now booking 1-day Cult Branding workshops and speaking engagements for Aug 1-Sept 31. DM me to schedule or learn more.

Fastest way to determine your strength as a brand Get your book and pen it's about to get interesting This is an aspect of SWOT analysis you can conduct on your brand to analyze and gain clarity of how well your brand is performing 😁 To know the strength of your brand As a business owner you need to identify what sets you apart from the rest. Eg. as a fashion designer brand it could be about your clothing materials you use in making your clients dress. Your target audience will really love to know what you are doing different This will help them see the benefits they can get from choosing your brand Hope this was helpful 😄 dear business owners PS. I can help your brand define your STRENGTH incase there is a little confusion about it In need of my services kindly send me a DM 👇 #socialmediamanager #socialmediamarketing