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Co-Founder + Chief Brand Officer at Obvi | Forbes Featured

Insane podcast episode today picking the brain of a $500M apparel brand… From formation of the brand, their expansion into retail, to how they constructed their visual identity and so much more – True Classic’s Ben Yahalom hit it out of the park This may be a spoiler… but he revealed the biggest tip around your branding system… Overall, your branding system (should) change over time as your brand evolves and figures out what it really is Like your logo, typefaces, colors, you name it – your visual identity is ever changing. 💡But the key to having a strong brand → making these changes unnoticeable to the consumer’s eye. At Obvi, we’re constantly iterating and refreshing the brand – but people don’t notice because we keep it small and under the radar. So it was pretty cool to see that a huge brand like True Classic is still making these changes just like any other size brand. I can’t wait for you guys to see this episode. (Ronak Shah – missed u)

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Ronak Shah

CEO & Co-Founder at Obvi | EY Entrepreneur Of The Year® 2022 | Featured on Inc. as 1 of 22 High Achievers | Chew on This Podcast Host

4mo

Had the biggest crowd for a reason 👀

Ryan Bartlett

Co-Founder & CEO at True Classic

4mo

More importantly, look how jacked he looks in his True Classic crew.

Josh Houghton

Growth Operator & Advisor

4mo

So many people have done major rebrands and failed. I feel like it should always be a slow evolution.

Kunal Chhatwal

Director of Growth at TubeScience

4mo

I need the workout routine Ben Yahalom 🤣 but in all seriousness Ben is one of the best thought leaders in the industry! Excited to listen to this

Ian McBain

Husband, Father, Christian Thought Leader- AI Consulting, Enterprise Integration, Automation, & ERP

4mo

Great show boys Chew On This

David Wacker

Inveterate: Premium Loyalty for Shopify Merchants *Subscribe to the Brand*

4mo

Can’t wait to listen to this one!

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