Ankit Thakur’s Post

The collaboration LUSH x Shrek, I can't keep silent about it, it seems to me like the marketing campaign of my dreams! You can buy a bath bomb that turns the water into a swamp, a slime shower gel, or just green slime. You can check out what the pop-up in London looks like for this collection here: https://lnkd.in/dSRD7sNT And here, what the entire collection looks like (and how cool the photos they made for it are!): https://lnkd.in/dNq4-wMQ I understand that Lush does not use social media, but they send out boxes to influencers (oh, I wish it were me someday!). A terribly charming video can be viewed here: https://lnkd.in/dEPSDqPh Yes, as usual, it plays on the feelings of someone who grew up on Shrek, but it's a very cool implementation! #contentcreation #creativemarketing #contentcreator #marketingcollaboration #viralcontent

Have you noticed the shift in social media marketing tactics lately? 🤔 It seems the once prevalent trend of being devoid of humor in brand messages is taking a turn. Big and small brands are now embracing humor to engage their audiences effectively. The Virtue of Humor: - Burger King France stood out by sharing a clever recipe during the pandemic, setting a humorous yet thoughtful tone. - Oreo and SparkNotes are examples of brands successfully incorporating humor into their social media strategies, boosting engagement and connection with their followers. Influencer Marketing Done Right: - Timex's campaign and Zoma's strategic choice of influencers show how intricately planned influencer collaborations can yield significant returns. - Boohoo's massive investment in influencer marketing proves its effectiveness when curated thoughtfully and consistently. Embracing User-Generated Content: - Brands like Amazon, Depop, Bay Alarm Medical, and Made.com leverage user-generated content to build trust and authenticity, showcasing real-life experiences with their products. The Power of Social Media Contests: - Chipotle's viral challenges on TikTok, Royal Academy's engaging Twitter contests, and Transparent Labs' comprehensive fitness program demonstrate the enduring appeal and potential of well-executed social media contests. In today's ever-evolving social media landscape, staying true to your brand's identity, connecting authentically with your audience, and adapting to new trends remain key to a successful social media strategy. 💡✨ https://lnkd.in/d_FCpn2T

🌐 Transform Your Kitchen Design Business with Strategic Marketing 🌐 In the competitive world of kitchen design, effective marketing is key to standing out and driving growth. My latest article provides a comprehensive guide on marketing strategies specifically for kitchen design businesses. Highlights include: Identifying and targeting the right audience Embracing digital marketing essentials Navigating client objections and balancing creativity with business acumen Read the full article here: https://lnkd.in/eWTgPt5e This guide is an essential read for anyone looking to elevate their business in this dynamic industry. #KitchenDesign #BusinessGrowth #MarketingStrategy

Interesting article about popular social media influencers in the organizing industry, including their business background and focus. While some viewers love the over-the-top organization posts, others frown upon their display of overconsumption, negative environmental impact and unrealistic time and upkeep requirements of an ultra-organized lifestyle. #professionalorganizer #overconsumption #consumerism #industryinfluencer #aptos #santacruz #monterey

Promoting small artisans involves highlighting their unique craftsmanship, authentic products, and the stories behind their creations. • Share the artisan’s journey, the inspiration behind their work, and the process of creating their products. Authentic stories resonate with customers and build a personal connection. • Collaborate with influencers, bloggers, and social media personalities who appreciate and support artisanal products. Their endorsements can reach a broader audience and lend credibility. By implementing these strategies, small artisans can effectively promote their unique creations, connect with their audience, and grow their businesses.

💡 With #Airbnb's recent lackluster earnings, marketing stunts like renting out a life-size Polly Pocket house are still clever (as a 90s kid, I would totally rent this for an event). But what Airbnb—and many brands—really need is to think like a media company. Here's what I mean: people want to connect with brands on a deeper, more meaningful level. While the past few years, especially this one, have been all about AI and efficiency, we're starting to see a shift in consumer sentiment. Airbnb should double down on content and collaborate with knowledge influencers—think Bourdain 2.0. We need content that connects us to the brand, and TikTok is full of creators who could produce great short-format series for Airbnb. Airbnb

Interior Inspiration 🛋🛏🛁💭 Have you been considering a little redo of your space? Whether you want to add a little color, add more functionality, or even considering an entire remodel, the possibilities are literally endless! But with so many options, it could easily feel overwhelming and when done without guidance could leave you with a result you didn't want. The best place to start when starting a new project, no matter how big or small, is to look for inspiration in others 🛠🧱🎨 From simple and modern aesthetics to functional and colorful vibes all around, finding inspiration to fit what you're looking for in your home has become more accessible than ever! Social media has allowed easy search for sparks of creativity to redesign your space. So if you're looking for some fresh and new ways to make your home feel even MORE like yours, check out these influencers and their unique creations 🏡✨ #themodifiedrealtygroup #themodifiedrealty #sunlandinternationalinc #viennale #sandraolekanma #realestatepartnership #partnership #realestateteam #realestate #dallasrealestate #dfwrealestate #texasrealestate #northtexasrealestate #localrealestate #realtor #dallasrealtor #dfwrealtor #texasrealtor #northtexasrealtor #localrealtor #dallas #dallastx #dfw #dallasfortworth #northtexas #home #houseexpert #house #homeowner #happyhome #happyhomeowners #househunting #homeselling #homeseller #housingupdate #remodel #interior #interiorhome #interiorhouse #interiordesign #interiordesigntrends #interiordesigninspo #interiordesigninspiration #interiordesigntip #interiordesigntips #interiordesigning #influencer #influencers #homeinfluencer #houseinfluencer #interiorinfluencer #redesign #inspiration

If you have mess or clutter in your home, lifestyle influencers would like you to consider one solution and one solution only, writes Amanda Mull: putting all of your possessions into an endless array of clear plastic bins.

When life gives you fodder for Musings, you take it! The laundry piled up in the process, but it was all worth it! #Influencers #marketing #advertising #branding #themarketingdemocracy #smallbusiness

Super interesting article here by my colleague Ilze du Toit, which explores the concept of pre and post-luxury. For UHNWIs and billionaires, there's a point in time when luxury goods become irrelevant and lose their significance as they no longer feel the need to signal their wealth. For luxury marketers targeting this audience, this is when it's about selling the 'experience' above all else. Click below to read more ⬇