In marketing, identifying the best channels to generate opportunities is key. We've found outbound email to be a significant driver of our growth over the past six months. Here's a breakdown of the strategies we've used to book thousands of meetings with founders and executives across diverse niches:
- Domain and Email Warm-up: We prioritize a gradual warm-up process, balancing sending limits with a 25/25 outbound daily split for optimal deliverability.
- Transparent Domain Redirection: Redirecting domains to our company URL builds trust and encourages engagement.
- Rigorous A/B Testing: We continuously test and refine our messaging, making single, data-driven adjustments for maximum impact.
- Leveraging AI and Spintax: Where appropriate, we combine AI for personalization with spintax to maintain consistent messaging.
- High-Quality Lead Sourcing: We meticulously target the right prospects using Instantly.ai Lead Finder, ensuring low bounce rates and verified contacts. This focus has directly led to thousands of booked meetings.
In the end, we have had no shortage of opportunities, and we don’t see that changing in the future!