Strategy to Execution
When I receive a brief from a client about a new hiring need, I always ensure to fully understand their expectations. I ask questions like: What are the KPIs for this role? What does the business process look like? What specific competencies, both technical and interpersonal, are crucial for success?
This in-depth approach is not just about filling a position—it’s about finding the perfect fit that aligns with the company's goals and culture. It’s a process of understanding and translating client needs into actionable recruitment strategies, much like how I approach challenges in marketing.
---------------
During my time as Marketing Communications Director for a property company managing a large mall, I faced the challenge of not only increasing foot traffic but also creating a unique and memorable visitor experience.
This required a deep understanding of both the market and the cultural elements that could resonate with our audience.
One of the most impactful initiatives I led was the revival of Wayang Potehi, an almost forgotten art form. Wayang Potehi, originating from southern China and brought to Indonesia centuries ago, is a glove puppet theater that blends Chinese and Indonesian heritage.
"Potehi" translates to "puppet made from a cloth bag" and has historically been an integral part of the cultural tapestry in various Indonesian communities.
---------------
Just as I delve into understanding the specific needs and cultural dynamics of a company when recruiting, I applied the same principles to marketing.
By deeply understanding the cultural significance and the emotional connection potential audiences might have with Wayang Potehi, we were able to reintroduce this traditional art form as a vibrant, modern cultural experience that captivated new audiences.
This experience underscored the importance of aligning strategy with cultural and market insights—whether it's in recruitment or in marketing. By taking the time to understand the nuances and deeper needs, we can create strategies that not only meet but exceed expectations.
---------------
Has anyone else had the chance to see Wayang Potehi? Or experienced how understanding cultural nuances can transform business strategies?
#wayang
#strategy
#execution
#traditional
#cultural
📷 Pardon the blurry picture, this was 2012