Competitors are not just the alternatives consumers consider, they are not a list of rival companies. Competition goes beyond that. It is about understanding the touchpoints that truly matter in the consumer journey, distinguishing them from the ones that don't. #customerjourney
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Consumer interactions with products vary greatly depending on context and environment. 🛒 📊 This is why understanding your primary retail channels is necessary as it guides the packaging design process, optimizing for where consumers find your product. 🎙️Tune in to the full episode to learn more about leveraging consumer insights for success across all channels: https://lnkd.in/gH3KN-zB 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj #DataDrivenDesign #BrandOptimization #BrandPackaging #BrandStrategy #CPG
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Curious about what’s driving consumer engagement and boosting sales more than ever today? Innovation and personalization! Even with challenges like budget cuts and market uncertainty, consumers are still looking for products that are high-performing, eco-friendly, and tailored to their preferences. Discover the 3 essential trends that make up a clear roadmap towards consumer engagement and sales:https://ow.ly/yHvF30sH0yo #ConsumerTrends #RetailTrends #RetailSales #ConsumerHabits
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🖇 Attracting and retaining customers is more challenging than ever in today's crowded marketplace. That's why hyper-personalization is key to building brand loyalty with shoppers. By tailoring experiences to individual needs and preferences, brands can create lasting connections with their customers. #HyperPersonalization #BrandLoyalty #thinkloyaltythinkblue
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Latin America VP @NielsenIQ | Professional Services/B2B Sales&Mkt veteran | Retail, Trends and Technology expert
Curious about what’s driving consumer engagement and boosting sales more than ever today? Innovation and personalization! Even with challenges like budget cuts and market uncertainty, consumers are still looking for products that are high-performing, eco-friendly, and tailored to their preferences. Discover the 3 essential trends that make up a clear roadmap towards consumer engagement and sales:https://ow.ly/89gO30sH5e3 #ConsumerTrends #RetailTrends #RetailSales #ConsumerHabits
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Curious about what’s driving consumer engagement and boosting sales more than ever today? Innovation and personalization! Even with challenges like budget cuts and market uncertainty, consumers are still looking for products that are high-performing, eco-friendly, and tailored to their preferences. Discover the 3 essential trends that make up a clear roadmap towards consumer engagement and sales:https://ow.ly/Z8h330sHife #ConsumerTrends #RetailTrends #RetailSales #ConsumerHabits
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Curious about what’s driving consumer engagement and boosting sales more than ever today? Innovation and personalization! Even with challenges like budget cuts and market uncertainty, consumers are still looking for products that are high-performing, eco-friendly, and tailored to their preferences. Discover the 3 essential trends that make up a clear roadmap towards consumer engagement and sales:https://ow.ly/JTV430sH3a0 #ConsumerTrends #RetailTrends #RetailSales #ConsumerHabits
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Marcomms Lead, Pacific at NIQ | Digital Marketing | B2B Marketing | Empowering Pacific Businesses with Unparalleled Consumer Intelligence
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Deputy Head of Branch at CIF Research
9moAnna competition makes you more, observat , stronger !!! I have always made my friends my competition.