Brand Developer, Solopreneur and self made 💫 15+ years of increasing the business value by branding 💸 Personal Brand Coach & YouTube Creative Producer 🎬
We live in a time where your daily social media content can make you famous worldwide and inspire brands to get into creative initiatives. The beginning of this commercial is a real-life Instagram story of a girl who accidentally filmed the moment a meteor fell in Portugal in May 2024. Her video went viral, and then McDonald's invited her to appear in a commercial that sort of continues the story. This doesn't mean that we should all be constantly filming what we eat, what we do every minute, just so that we can one day become famous. Being open and sharing something that's important to ourselves, not just what we need or what others expect us to share, like linkedin style, is a way to be able to organically find your voice, your style, and topics that you can become an expert in. #branding #selfmade #personalbrand #creative #identity #authenticity #creator #socialmedia
Um lançamento verdadeiramente “espacial”, com direito a cratera. ☄ O #BigArch ‘aterrou’ em solo nacional com o objetivo de ser mais um ícone em Portugal, combinando os sabores favoritos da McDonald's num hambúrguer épico. 🍔 Sob o conceito #UmÉpicoMac, a campanha do Big Arch é inspirada no fenómeno que capturou a atenção nacional e internacional: a passagem de um meteoro pelos céus de Portugal. O filme é protagonizado por Mila Refacho, autora de um dos vídeos mais vistos deste fenómeno, e recria a emocionante descoberta do Big Arch na cratera deixada pelo meteoro. #McDonaldsPortugal
