Annette Breunig’s Post

"...the line between a company’s external branding efforts and its internal employee sentiment is getting thinner and thinner. More directly said: how your employees feel about your company is your brand identity." This does not bode well for many companies today. We need a leadership reset. #trueleadership #leadershipreset #culturematters

Recognizing Employees: Pursuing the Truth from the Heart of Your Brand When I think about stakeholders, I usually focus on customers, investors, or partners. But the truth is, everyone connected to your company is a stakeholder—from the local community to the suppliers who keep things running smoothly. One group that often gets overlooked—employees. I can tell you, employees are more than just people who get stuff done—they’re the real heart of your brand. They live and breathe the company’s mission and share it with the world every day. When employees believe in what they’re doing, they naturally become your best advocates. Whether they’re chatting with friends, posting on social media, or just going about their day, they’re representing your brand. And that kind of genuine word-of-mouth? You can’t buy it. You earn it by truly valuing your team. You gain it by pursuing the absolute truth from your employees. Don’t only rely on surveys and the filtered truth through managers or directors. Surveys are excellent, but ask for those few frontline employees who speak the truth. Then, reward them for telling the truth. I’ve worked at places where, after experiencing what it’s really like on the inside, I would never recommend them to others. That’s the kind of damage that happens when employees aren’t valued. They become the opposite of advocates. Employees are like internal customers. They experience the company from the inside, and their opinions shape how others see your brand. So, are we listening to them? Are we recognizing their role as both contributors and customers? It’s time to see employees as the key stakeholders they are. When employees are empowered, listened to, and appreciated for what they do, we’re not just making a better workplace—we’re boosting our brand in the most authentic way. How do you engage your employees as customers and advocates to find the truth about your brand? #EmployeeEngagement #BrandAdvocacy #Leadership #StakeholderManagement #InclusiveLeadership

[Common Rebranding Pitfalls #2] Ignoring Internal Culture. If you’re thinking about rebranding, keep this in mind: The Pitfall: A brand is not just an external image but a reflection of the company’s internal culture. Failing to align the internal culture with the brand’s external message can lead to inconsistencies. The Consequence: This misalignment can erode trust, as customers may sense a lack of authenticity in the brand’s messaging and actions. Check out the full list of pitfalls here: https://lnkd.in/emXKCUhW Whether you’re a company or an individual - knowing the pitfalls could help you steer clear of branding mishaps. #BrandAuthenticity #InternalCulture #RebrandingStrategy #BusinessTrust

You cannot build your brand without this one thing! 𝐀 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 So, how can you nurture a positive company culture? → Lead by Example → Communicate Openly → Prioritize Well-being → Recognize and Reward Remember, your brand is only as strong as the culture that supports it. 📌P.S. How do you build a positive company culture? #linkedingrowth #employerbranding #orm

🥫 “Put a marble in the jar” – is a phrase my kids hope I say daily.   Five years ago, we sat down as a family & using best practices I gained as a leader, we determined our family values. We talked about what was important to our family, how people would “know” our values through our behavior, & what attributes made our family unique. Each person listed values they thought were important, we voted to find consensus, & after a few sessions we settled on our family values: 👬 Kindness 💕 Love 🤝 Respect 👨👩👦👦 Family 🕊 Peace 🙏 Gratitude 👨🚒 Courage 😇 Truth 💪 Grit   We wanted to find a way to acknowledge when a person authentically displayed our family values, so each night at the dinner table we go around & ask for a “marble moment”. If a person exhibited our family values that day they share their story & put one marble in the jar. 🥫 Once our marble jar is full, we celebrate by doing something together as a family (e.g. going to a museum, to the lake, out to eat, etc.).    ↪ Switching gears to CX:   🔗How is your organization linking your company values/CX brand promises to your employee recognition program?   🙋♂️How are you operationalizing your company values into clear service standards of behavior, so your team knows what’s expected?    🏆How are you celebrating your employees who consistently embody your culture?   📑How are you including your organizational values in your hiring, promoting, & offboarding processes?     🥫 My challenge to you: Create opportunities for your employees to share their “marble moments” at your next team meeting. 

Last week, I shared insights into the crucial role of brand-culture unity in today’s business landscape. It’s not enough for a brand to declare its values; true success lies in consistently delivering on those promises. One of the finest examples of this principle in action is our amazing client, Joseph J. Albanese. This company doesn’t just talk the talk; they embody their brand promise in every aspect of their business. Their commitment to fostering a strong culture that aligns with their mission is evident in how they engage with both employees and customers. The latest video we produced captures the essence of Joseph J. Albanese’s internal and external team alignment. You’ll see the unwavering determination and passion their team brings in demonstrating how they work tirelessly to uphold the brand's values and promises. Check out the video now to gain insights into Joseph J. Albanese's incredible journey as they bring their brand promises to life! #BrandCulture #BrandValues #CustomerEngagement #EmployeeEngagement #TeamAlignment #BusinessSuccess #JosephJAlbanese #Commitment #CorporateCulture #VideoShowcase #BrandRadiance #SandraEckardt

At a time when talent acquisition & retention is a board-level agenda item, culture & brand can be vital levers. Siegel+Gale's Jared Taylor explores why employee experience can no longer be ignored.

In service-based companies, employees aren't just representatives; they're the living embodiment of the brand. Their actions and interactions directly shape the perception customers have of the company. Providing them with accountability and ownership is crucial, empowering them to take ownership of their roles and decisions. When employees feel valued and included, they naturally become enthusiastic brand ambassadors, deeply invested in the success of the organization. In an environment of inclusiveness, they don't just work for the company; they become the company, embodying its values and ethos in every interaction. This sense of belonging fosters loyalty and dedication, resulting in higher levels of customer satisfaction and retention. Ultimately, by nurturing a culture where employees feel like integral parts of the organization, service-based companies can transform their workforce into the most powerful advocates for their brand. #brand #servicebasedcompanies #accountable #accountaility #ownership #companies #organization #employees #ambassadors #workforce #people

We can know more about company culture once when we interact with the company employees, So must hire employees carefully and set up the internal behavior values to become more professional image of company. #Culture #Branding #Values

Unveiling Your Company Culture Beyond the mission statement and employee photos lies the unseen heart of your company – its culture. But how do your clients perceive it? Aligning your internal culture with external perception is critical for success. Here's why: Elevating Brand Reputation: A strong, positive culture translates to a trusted and respected brand. This attracts ideal clients and fosters long-term loyalty. Building Deeper Connections: A culture that aligns with your customer values generates a sense of shared purpose and strengthens relationships. Bridging the Perception Gap: Understanding how you're truly seen allows for strategic adjustments to ensure your culture reflects your desired brand image. Stay tuned for our next video where we explore effective methods for gathering valuable client feedback on your company culture. Where Expertise Thrives. click to Explore SquareCoil👇 https://lnkd.in/eTzT7JxR #SquareCoil #CompanyCulture #ClientFeedback #ExternalPerception #BusinessReputation #CustomerInsights #BrandImage #OrganizationalCulture #ClientSatisfaction #CustomerPerspective #ReputationManagement