Annette Read’s Post

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Marketing Director | Chief Marketing Officer (CMO) | Growth & Digital Marketing Leader | Brand & Demand Strategy | Financial Services | Fintech

Meeting recently with Adam Jones and the marketing team to prioritise our digital road-map for the rest of the year was liberating — let’s just say, if H1 2024 was a rocket, we have lift-off in H2! 🚀 The next few months are all about UX, SEO and CRO. We aim to create a meaningful user experience that converts, and this should mean Google’s ranking requirements are also satisfied. Win Win 😊 In H1, all this was made possible by the successful migration of our site to Webflow Enterprise CMS. This was a major win, empowering us to drive our digital strategy forward. And now the team is unleashing that potential & pushing ahead to deliver plans that are starting to show signs of success with some compelling journeys and propositions in the offing too. OneL&C! #WebsiteStrategy #WebflowEnterprise #SEO #CRO #UX #DigitalGrowth #Teamwork #Marketing Mark Harrington Ayehab Sattar Kelly Woolford Olivia Marsh Eleanor Inge Jack Banfield equimedia MakeBuild Webflow Tim Janes Ross Britton Jess Austin Leigh Lynam Veronica Hsiao https://lnkd.in/eWRENPVu

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