‘A Hot Set’ is excited to share Small Screen, a weekly news column for everything behind the makings of TV’s most popular series. Catch up on the television industry’s corporate dealings and more for broadcast, cable, and streaming. Read our full press release, click below. #press #television #news #entertainment
A.N. Publishing’s Post
More Relevant Posts
-
📺 Scheduled TV is Dead… Or is it?🎬 In a world of endless streaming and on-demand content, many claim the days of live, scheduled programming are long gone. But is it really over? Chris Bray, founder of MEsuite, offers a fresh take on why live broadcasts and set programming times are far from irrelevant. He explores how the shifting media landscape is giving traditional TV a new edge—one that content creators and media pros can leverage in today’s ever-changing industry. Don’t miss out on his insights! Watch the full video and rethink what you know about the future of TV. 🚀✨ #CreatorEconomy #TVIndustry #StreamingCrisis #ContentCreators
-
IYKYK. This is how we harness the chaos for brands and agencies. And it’s why we are the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising
-
-
Advertising technology expert. Consulting, custom research -TAMs, market shares, forecasts, surveys, evaluations, competitive info-, go-to-market pieces.
The writers' strike and the streaming platforms' struggle to save money and become profitable lowered the number of scripted TV shows by 24% in 2023. At least some of this is part of streamers' race to the bottom: Increase sub fees, save money, making streamers less attractive to users, leading to less revenue, rinse, repeat. How much of each was a factor in the decline we will only know next year. At the end of this, only a handful of streamers will be left standing. - Peaked TV: Supply of scripted TV series face their first crash https://lnkd.in/gVRsTHKe @AmpereAnalysis @mp_joemandese
Peaked TV: Supply Of Scripted TV Series Face Their First Crash
mediapost.com
-
The writers' strike and the streaming platforms' struggle to save money and become profitable lowered the number of scripted TV shows by 24% in 2023. At least some of this is part of streamers' race to the bottom: Increase sub fees, save money, making streamers less attractive to users, leading to less revenue, rinse, repeat. How much of each was a factor in the decline we will only know next year. At the end of this, only a handful of streamers will be left standing. - Peaked TV: Supply of scripted TV series face their first crash https://lnkd.in/g7fmCmq8 @AmpereAnalysis @mp_joemandese
Peaked TV: Supply Of Scripted TV Series Face Their First Crash
mediapost.com
-
If you buy advertising- read this! This is a Nielsen report (which has always favored broadcast)- Cable represents almost half of the linear viewing against broadcast! Always remember: focus on your TARGET AUDIENCE- there are so many ways to consume media it is a must! I would love to have a conversation~
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising
-
-
More reasons why Spectrum should be a part of your marketing campaigns. Ask me how I can help!
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising
-
-
Raw Travel aired primarily originals in Season 10 (2022-23). In Season 11 (2023-24, the current season), we mainly air episodes from our 200x-episode ten-season library. One reason for this move is that Raw Travel lacks a reliable (or ethical) streaming partner, so broadcast TV remains our primary and currently only platform. As demonstrated by the slide, Broadcast TV has been good for Raw Travel, but Raw Travel has also been good for Broadcast TV. Raw Travel's library stands the test of time. So far this season, Raw Travel has been up over 1% compared to last season. While 1% may seem small, when you consider that Broadcast TV is down over 5% year to year, this is a +6.3% swing. Thanks for watching and supporting! #RawTravel #RawTravelTV #BroadcastTV #Syndication #Media #TV #Television #Research #Streaming #AIMTV #TVStations #LocalTV #WeekendSyndication
-
-
powerful data here!
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising
-
-
Better targeting + bigger scale + comprehensive reporting= more successful campaigns.
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising
-
-
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising
-
