Anssi Nevalainen’s Post

Boost your CPG business plan with revenue forecasting & optimization! How do you take your planning to the next level? The answer lies in integrating Revenue growth management with Integrated business planning. Together, these frameworks help you: 💡 Spot new growth opportunities and leverage them for profitability. 💰 Align pricing, promotions, and operations with your long-term goals. 📊 Optimize revenue forecasting with data-driven precision, powered by AI. 🚀 Achieve a full P&L view to gain visibility into your commercial drivers. Check out our latest blog for insights on optimizing your business plan with enhanced revenue forecasting. 🔗 Read the full blog here! https://ow.ly/83ii30sHcI7 #RevenueGrowthManagement #IBP #CPGStrategy #BusinessPlanning #Forecasting #DataDrivenGrowth #CPG

Visualfabriq earns 4 best-in-class category distinctions from POI 🏆 We're thrilled to announce that Visualfabriq has received four Best-in-Class Category distinctions in this year’s Vendor Panorama from POI, published on September 27th: https://ow.ly/K5Mj30sGZsH This recognition highlights the dedication of our team in delivering cutting-edge solutions that drive transformation in the CPG industry. Visualfabriq has been awarded best-in-class category distinctions in the following categories: 1️⃣ RGM for Tier 2 & 3 Organizations and/or Other Tier 1 International Geographies 2️⃣ Enterprise Planning IBP/S&OP Capabilities 3️⃣ TPx Analytics, Dashboarding & Reporting 4️⃣ Global Deployment 📥 Curious to learn more about Visualfabriq's capabilities? Download the Enterprise Planning excerpt for Visualfabriq here: https://ow.ly/q2e030sGRqg Thank you for being part of our journey. Stay tuned for more exciting news as we continue to revolutionize revenue forecasting and optimization! 🙌 To access the full POI 2024 Enterprise Planning Vendor Panorama report, click here: https://ow.ly/Oon930sGRqh Membership includes complimentary passes to upcoming POI events including the POI Fall Hybrid Summit, November 13-15, 2024, having access to the quarterly POI Manufacturer Connect Share Group and much more. For company/team membership, please contact Joanie Malin: jmalin@p-o-i.org #Visualfabriq #POI2024 #EnterprisePlanning #Innovation #BestInClass

💡 Are you maximizing your Trade Funds for sustainable growth in CPG? In our latest blog, "How to use Trade Funds for sustainable success in CPG", we break down: ✔ The challenges of balancing profitability with retailer demands ✔ The pros and cons of top-down vs. bottom-up budgeting for trade funds ✔ Strategies for aligning trade investments with long-term growth goals ✔ How data and advanced tools can help optimize trade spend for maximum impact 💡 Discover how shifting from routine trade spending to strategic allocation can transform your CPG business. With insights on Integrated Business Planning (IBP) and promotional effectiveness, this blog is a must-read for revenue growth leaders looking to drive profitability through smarter trade fund management. 🔗 Read the full blog here! https://ow.ly/Bczo30sGPLZ #CPGLeadership #TradeSpendOptimization #RevenueGrowth #CPGInsights #IntegratedBusinessPlanning #RetailStrategy #Profitability #TradeFunds #GrowthStrategy

📊 In our blog, "Strategizing CPG Distribution Channels: Adapting to the New Retail Reality", we dive into the pros and cons of direct vs. indirect sales, the rising importance of data-driven decisions, and how to future-proof your distribution strategy for both digital and physical channels. Key insights include: ▪︎ How to make direct sales work to your advantage ▪︎ When and how to use intermediaries to scale efficiently ▪︎ Why data and tech are your secret weapons for smarter distribution 📥 Ready to rethink your distribution strategy? Read the full blog here: https://ow.ly/ti5q30sGtTS #CPG #DistributionStrategy #DirectSales #IndirectSales #RetailTrends #DataDrivenDecisions #RevenueManagement

🌟 Discover how AI is revolutionizing the #CPGindustry! Learn from industry leaders about enhancing sales performance with cutting-edge technologies. Register now for an insightful session on redefining baseline ownership: https://ow.ly/NrvO30sGtTR Live webinar: 🗓️Date: Wednesday, September 18, 2024 🕓 Time: 16:00 CEST 🤝🏼Co-hosted by Visualfabriq & NTT DATA This session will provide you with: 💡 An analysis of the current CPG landscape and the limitations of traditional demand planning 💡 Insights into the pivotal role of sales teams in baseline ownership for superior sales results 💡 A comprehensive perspective on baseline ownership, incorporating diverse viewpoints 💡 Cutting-edge AI and ML techniques to enhance baseline generation and uplift prediction accuracy 💡 Practical strategies to transform your workflow and maximize efficiency Ensure your place at the forefront of sales innovation by securing your webinar seat today! #CPG #CPGinnovation #AIWebinar

Demand forecasting is crucial for thriving in the competitive CPG market. Our latest blog reveals how advanced forecasting tools can revolutionize your approach. Discover how AI-powered solutions enhance accuracy, streamline collaboration, and provide timely insights, enabling you to make informed decisions and stay ahead of market changes. Unlock new levels of precision and efficiency! 🚀 🔗 Read the full article here: https://ow.ly/xU8U30sFgoW #CPG #RevenueGrowth #TradePromotion #BusinessStrategy #DataDriven #RetailPartnerships

Are you struggling to measure the effectiveness of your trade spend? Measuring trade spend effectiveness in the CPG industry is complex, but tracking the right KPIs can transform your strategy. 📈 In our latest blog, we explore the top five KPIs that will provide you with the clearest insights into your trade spend performance: 1️⃣ Account Profitability: Identify your most profitable partnerships. 2️⃣ Event Spend ROI: See if those in-store tastings are paying off. 3️⃣ Promotion Effectiveness: Discover which promotions truly drive sales. 4️⃣ Incremental Sales: Isolate the true impact of your promotions. 5️⃣ Customer Lifetime Value: Understand how trade spend affects long-term customer value. Ready to stop guessing and unlock the true potential of your trade spend? Click the link below to read the full blog post and learn how to implement these KPIs! 🔗 https://ow.ly/ynEA30sEQIn #CPG #RevenueGrowth #TradeSpend #KPIs #BusinessInsights #DataDriven

Craft a winning trade spend strategy: insights from our blog Is your trade spend strategy on point? Here's your guide to crafting a winning strategy: 👉 Set smart goals: Define clear objectives and KPIs to measure success. What are you aiming to achieve with your trade spend? 👉 Build strong partnerships: Collaboration is key! Partner with retailers to create win-win situations that benefit everyone. 👉 Balance is key: Don't get caught up in short-term gains. Consider long-term brand health and profitability for sustainable success. 👉 Think outside the box: Experiment with innovative promotions and pricing strategies to stand out from the crowd. 👉 Measure & adapt: Continuously monitor performance and adjust your strategy based on data. Dive deeper and unlock actionable tips in our full blog post: https://ow.ly/gmWx30sEJbG #TradeSpend #Strategy #CPG #DataDriven

It's time to unleash the Power of AI🤖 The CPG landscape is evolving at breakneck speed. Consumers are changing habits, competition is fierce, and traditional growth strategies are hitting diminishing returns. Our recent webinar, explores how AI can be your secret weapon for: 👉 Supercharging Revenue: Discover how AI can optimize promotions, personalize marketing, and predict consumer behavior for explosive growth. 👉 Streamlining Workflows: Learn how AI automates tedious tasks and empowers your team to focus on strategic initiatives. 👉 Making Smarter Decisions: Gain insights from AI-powered data analysis to optimize demand forecasting and resource allocation. Don't settle for incremental improvements. Unleash the transformative power of AI for sustainable CPG growth. 💥 Read the full blog post and discover the actionable strategies to make AI a reality in your business: https://ow.ly/ummo30sEsoX #CPG #RevenueGrowth #AI #ActionableStrategies

Maximizing revenue growth is a constant battle in today's CPG market. While you've mastered the art of pricing and promotions, these tactics alone can't win the war anymore. This blog post "Strategic Revenue Management in CPG: The key to reliable business growth " unveils a powerful new approach to: ✅ Boost your CPG revenue with practical strategies like micro-targeting promotions and optimizing product assortment based on real-time data 🔎. ✅ Make smarter decisions with data-driven insights to predict consumer behavior and identify hidden growth opportunities 📊. ✅ Stay ahead of the curve in a competitive market. Learn how to unlock sustainable growth for your CPG business. ➡️ https://ow.ly/3zUT30sEczz #CPG #RevenueGrowth #ActionableStrategies #DataDriven