Anthem’s Post

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Did you know the top 20 print and mainstream digital media have all lost readers in the past year?   With western markets experiencing high levels of news avoidance, we were excited to attend PRmoment’s webinar to learn more about how we can effectively track the success of earned media campaigns in today’s world.   A key take-away is the importance of moving beyond “counts and amounts”, instead focusing on the value of what we’re communicating aligned to our objectives. Beyond numbers, we must capture what our coverage makes people THINK and DO, which starts in the planning process.   Want to know more…and how? Get in touch 👇   https://lnkd.in/e5ksyRef

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