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At first glance, Australia’s live event scene seems like a paradox. Venues are shuttering and legacy festivals are going on indefinite hiatuses, yet Australia is also where Taylor Swift achieved the milestone of her largest concerts ever. What’s the story behind this contradiction? Bolster and Tixel surveyed thousands of Australians about their live event habits and uncovered some fascinating insights about the types of events Aussies are going to. Here are the key facts about concert attendance, or head here to read the full 'Front Row Centre' report: https://lnkd.in/gKQUuNzx

New Post: New Safety Regulations for UK Music Venues After 2017 Manchester Terror Attack Move Closer - https://lnkd.in/gKzhSWEW - New legislation to protect concert goers from terror attacks at U.K. music venues has been presented in Parliament, following years of campaigning by the mother of Martyn Hett, one of the 22 victims of 2017’s Manchester Arena bombing outside an Ariana Grande concert. Related Security Missed Chances to Stop Bombing at Ariana Grande Manchester Concert, Inquiry Finds 06/17/2021 The Terrorism (Protection of Premises) Bill, better known as Martyn’s Law, received its first reading in Parliament on Thursday (Sept. 12). The legislation requires all venues with a capacity of more than 200 to take “appropriate action” to protect concert-goers from harm by having a number of measures in place, including mandatory safety training for staff and plans in place to prevent and protect against terror attacks. For venues with capacities of more than 800 people, operators are required to draw up comprehensive public protection procedures that set out plans for evacuating people from the premises and moving them to a place where there is a reduced risk of physical harm. These procedures will need to be regularly updated and assessed by U.K. regulator the Security Industry Authority (SIA), the law states. Large venues will also need to take appropriate steps to reduce their vulnerability to terror attacks by having CCTV monitoring the building and the immediate vicinity, or the hiring of security staff. In addition, venue operators will be legally required to limit the disclosure of information about their premises that may be “useful to a person committing or preparing an act of terrorism.”   Failure to comply with the regulations or a venue providing false information to the SIA can result in fines of up to £18 million ($23.5 million) or 5% of the operator’s annual global revenue, whichever is greater. The maximum fine for a small music venue that holds between 200 and 800 people is capped at £10,000 ($13,000). The government says the bill’s proportionate and tiered approach, which is linked to the size of the venue and scale of the activity taking place, will ensure that “undue burdens are not placed on small businesses.” Related UK Inquiry Finds 'Significant Failures’ in Response to Bombing at 2017 Ariana… 11/04/2022 An impact assessment carried out

June is shaping up to be busy for events across the US, with higher levels of event activity in nearly 40 cities this month. The top 5 cities alone account for $180M+ in consumer spending this June. #Denver takes the top spot this month with everything from sports to festivals and concerts driving $86.9M+ in local spending over just 6 days from June 18 - 24. Download your free copy of the monthly PredictHQ Demand Surge Report to see the other demand surge cities and the events behind them! #demandintelligence #predictiveai

Here's just some of the advantages when considering a festival deployment with the n-gage.io software and customisable mobile app. ✅ Engagement can be high, as your audience has already proved their interest by downloading. ✅ Licensing an app and back office solution can be modest compared to percentage spend on social media and other direct marketing activity. ✅ Communication is direct, as push notifications come directly to an opted-in app user’s phone. We also facilitate opted-in email marketing too. ✅ An owned channel becomes a place that organisers can monetise by selling sponsorships and paid for content - with strong potential to neutralise spend. ✅ Use of our 'Capture Your Day' branded frames in-camera function, for sharing direct to social takes engagement viral. ✅ Collection of invaluable data insights, thanks to our geo-fencing analysis, heat maps and audience segmentation tools can be a game changer. ✅ A year-round personal medium for sharing latest news, and spin-off events with fans, without the need to cut through the noise of social channels. 

Last weekend TWICE's return to Mexico took place. Exceeding more than 100 thousand attendees in a show with two dates in one of the most iconic spaces, Foro Sol. TWICE's visit in Mexico shows many things: 1. The Mexican market is eager for more and more K-pop. In 2023, Mexico saw more than 100 concerts by solo artists and K-pop groups, according to Kmagazine numbers. 2. TWICE went from having its first show in 2019 with 11 thousand attendees to having 110 thousand sold-out. 3. It is the second K-pop group to perform at one of the most iconic venues in Mexico, Foro Sol, having staged memorable shows from artists such as Madonna, Paul McCartney, Coldplay, Taylor Swift, and recently, BLACKPINK. 4. In an era where there is an excessive supply of K-pop groups, TWICE demonstrates the growth of the Latin American market and its significance compared to the United States and Asia. Finally, I share this collaboration between Korea Times and Kmagazine for our first coverage of #Kpop in the Mexican market. Photo by Kat HB and text by Aura Resendiz.

A critical step in a journey of change. Embracing Sydney's potential as a 'fun' city requires placing the torchbearers of culture, hospitality, and creativity at the forefront of its destination and activation strategy. Instead of competing for Melbourne's crown, we should focus on nurturing a distinct narrative. With their thriving cultural and creative scenes, both (as with Cities, Regions, Towns, Communities, and places Australia-wide) cities only enhance each other's relevance locally and internationally. Let's acknowledge that Sydney has its unique charm, and by empowering those shaping its experience landscape, we can redefine and elevate our city's identity. It's not about rivalry but celebrating diversity and fostering an atmosphere where creativity flourishes. As we embark on this journey, let's unite the forces that make Sydney exceptional. By highlighting our city's individuality, we contribute to its vibrant cultural story and create an international destination that sets us apart. In Sydney, culture, hospitality, and creativity should converge to integrate a locally relevant experience narrative that resonates far and wide. #SydneyCulture #CreativeCity #DestinationSydney #CreateAustralia #Melbourne

🎶 Music & Concert Fans, I’d Love to Hear Your Input! 🎶 Last weekend, I had the opportunity to attend the Solomun Open Air in Leipzig. What drew me to pay more for a ticket than I’d typically spend at a club—and to travel to another city—was the location. The event took place in front of the "Battle of Nations" monument, and the combination of the venue and the lights made it totally worth it for me. ⚡️ It got me thinking: What factors influence your decision to attend an event nearby versus traveling hours for one? What makes you willing to pay a premium for certain experiences? To all the festival, concert, and event lovers out there: What factors motivate you the most? 1️⃣ Lineup 🎤 2️⃣ Unique location 🏔️ 3️⃣ A fresh show concept 🪩 4️⃣ Additional experiences (food, activities, etc.) 🍔 I’d love to hear your thoughts and any other key factors in the comments! 👇 #MusicEvents #Concerts #Festivals #EventMarketing #LiveMusic

The future

After Parties and Late Nights are a great event format that can really elevate a venue and connect with different audiences. Howie Schnee shares a ton of insights in this 15-minute interview all about After Parties. Some takeaways: 🥳 Target audiences that like to stay out late (probably not great for family events, but a great new use for a traditionally family-focused spaced. Omaha's Henry Doorly Zoo and Aquarium does a great job of this with their Late Nights at the Zoo). 🥳 Make it unique. Events are competitive. You can give yourself an edge by doing something unique. Go deeper for the fans or put a twist on something traditional. 🥳 Create partnerships. If booking talent isn't your strong suite, offer favorable terms to a local, well-connected promoter. 🥳 Support a cause the artist cares about. If you're piggy-backing off a big name performing nearby, consider supporting a cause they care about to improve relations with them and their fans. Howie dives into the details in the video below. Give Howie Schnee a follow too. He's often sharing great insights from his decades as a promoter.

I've written today in the Evening Standard about the difficulty of securing sufficient capital investment for those of us in the performing arts sector who are required to manage important, beautiful, heritage buildings. The issues facing us at the Southbank Centre are big and urgent, but many other heritage performing arts venues are also struggling to keep their venues relevant and fit for purpose. Many of us operate in historically significant and iconic buildings. In our case, the Royal Festival Hall (just one of our venues) is a Grade One listed postmodern masterpiece. It's also the only remaining symbol of the 1951 Festival of Britain and it will be 75 years old in 2026. It hasn't received any capital investment since 2008 and it desperately needs attention. Those performing arts organisations funded by Arts Council England (like us) don't receive any funding for the upkeep of their buildings. The funds we do receive are solely for the production of our artistic programmes: the plays, concerts, gigs and events we present and produce. The first ever Chair of the Arts Council of Great Britain, John Maynard Keynes, made it clear that the body would never be able to afford to contribute to the arts sector’s capital needs on a regular basis. There has never been a consistent, reliable and sensible solution to the issue for performing arts venues that Maynard Keynes identified. We need a coherent investment plan that will help the Arts and Heritage sector across the UK. Many of us are very willing to match fund through fundraising any public funding we receive, so that we maximise the public pound in the sort of public/private partnerships that we're all very well equipped to deliver. We all care very much about the extraordinary buildings we look after and are united in wanting the very best for our heritage and arts sectors. Harnessed, this creative energy could help provide the solutions, if the Government would join us at the table to close the gap that John Maynard Keynes identified all those years ago.