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AI implementation in pharma is well underway, but caution is advised! 🚨 It's essential to learn the lessons of previous digital transformations 🏄♂️ and implement projects that deliver benefits across the marketing organisation — ensuring lasting change. That requires solutions that meet healthcare marketing needs and match pharma’s specialized systems and processes. Read our latest AI in Pharma Marketing Guide to learn more about AI tactics and implementation: https://lnkd.in/dvYutAQt #AI #Artificialintelligence #pharma #marketing

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We know that there are problems we're trying to address with technology, but some of the barriers to successfully applying that technology are human. They're human process and belief based. And as Julian was saying, we have to prove new ways of working. People have to actually believe that. This is the right way and that it will demonstrate value before they're going to place their bet on it, before they're going to say this is how we move forward because we know that we can get a greater result from this. I think there's also, and I, there's, there's some very mature companies, you know, joining us for this conversation. But I do see some that I talk to that are, oh, we're a fast follower. Well, really you're just a follower. You don't know why you're doing this. You're doing this because there is buzz or someone has dangled something exceptionally shiny in front of your organization. I, as somebody who's responsible for technology, I try to be very, very critical about where we tell our partners to apply it. And how much of an investment, how much of A bet, and in what way should we bring it into the organization? Because if you get it wrong, you might, you know, it could be another three years before you're going to get a chance to make that change again. So we should be very conscious about what we recommend, even if we're trying to peek into the future.

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Anthill Agency

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Generative AI is projected to grow faster in healthcare than any other industry, with a compound annual growth rate of 85% through 2027. By now, every forward-thinking marketer recognises the potential of AI in pharma marketing. And many companies are already exploring how best to apply the technology. This guide is written specifically for the needs of Commercial functions — especially pharma brand management and commercial excellence. We explore the use cases of AI in pharma marketing and then go further, highlighting how to implement it in your marketing systems and structures. Read the full guide here: https://lnkd.in/dvYutAQt #AI #pharma #pharmamarketing #innovation
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Lucy Muniz

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Laura Robles

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