Anthill Agency’s Post

In today's digitalised world, 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 is the KEY 🗝️ to launch success in pharma! 🚀🎯 However, most pharma companies struggle to achieve a seamless and unified customer engagement across channels. 😩 📽️ 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝘀𝗲𝗲 𝟲 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗹𝗮𝘂𝗻𝗰𝗵 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲, as advised by CELforPharma faculty members Ben Harbour and Mark Watson in their omnichannel launch excellence course. 🔥 -------- ☝️ I am Inge 🔥 My mission: Helping Pharma managers acquire business-critical competencies to make better decisions Liked this post? Want to see more? 🔔 Ring the bell on my Profile to get notified 🔝 Connect with me  Across Health #PharmaceuticalIndustry #Omnichannel #LaunchSuccess

Looking forward to a brilliant roster at Reimagine Pharma Marketing next week. Join Oxford team Doug Nelson, Lisa Davies, Delphine O'Keeffe and Andrew Watson over the course of the conference and catch our workshop: 📢 Beyond Skills: How to unlock your team's potential to maximize omnichannel impact Nothing Changes Unless People Change. In this highly interactive session led by Omnichannel change experts at Oxford find out how to: 💡 Develop a plan that delivers lasting change by helping teams to challenge old ways of working 💡 Clearly understand what they need to do 💡 Apply low-risk opportunities so that omnichannel becomes just the way you work in your organization #reimaginepharmamarketing #omnichannel #pharma #pharmamarketing

🔔 Omnichannel In A Nutshell Tip Of The Week! 💡 Are We Giving Them the Wrong KPIs? In the ever-evolving omnichannel strategies in the pharmaceutical marketing implementing KPIs is crucial. Yet, there seems to be a significant gap between our goals and the metrics we use to measure success A Focus on the field team: - Quality of Interactions rather than coverage and frequency - Integrate them into the CX planning rather than reaching the point they choose not to do. - Insights management rather than feedback and data collectors What do you think? Are your KPIs aligned with your omnichannel strategy goals? #Omnichannel #KPIs #Healthcare #PharmaceuticalIndustry #MarketingStrategy #CustomerExperience #DigitalTransformation #omnichannelstrategy

To my #pharma network attending Reuters Events Pharma Barcelona April 16-18. If you are either in Barcelona or attending the Reuters event, feel free to reach out, and let's talk about: - Preparing the internal stakeholders and digital tech stack to take the next steps towards hyper-personalization - Adopting a holistic Omnichannel Approach - Requirements and pitfalls of the Modular Approach - Your topic of interest, if not mentioned above See you in booth 12 (or Barcelona!) #marketing #modularization #Omnichannel

🚀 Master omnichannel pharma brand launches by participating in our peer-recommended 1-day course! The pharma market is increasingly crowded in many therapeutic areas, making it more challenging than ever to successfully launch a new product. And HCPs and other stakeholders expect to receive the right content through the channels of their personal preference. 💡 Ready to upskill? Our 1-day course "Omnichannel Launch Excellence for Medical & Marketing" with Ben Harbour and Stephen Marchant is designed to equip you with the skills and knowledge to get your omnichannel customer engagement launch strategy right! Precision AQ #PharmaceuticalIndustry #Omnichannel #LaunchSuccess --- ❓ Would you like to know more about this course? 💬 Like and reply with YES in the comments and I’ll send you the link to the course page!

What is the Omnichannel Marketing in Pharma? 🚀💡 It is the ability to meet healthcare professionals and consumers where they are, whether that’s on social media, in a pharmacy, or through an online health platform. So, it's no longer enough to rely on a single marketing channel to engage with our audiences. The key to success lies in integrating all channels together through one seamless strategy that offers a consistent and personalized experience for our customers. By embracing omnichannel marketing, we’re not just boosting our brand’s visibility, we're building stronger, lasting connections with our audience! 🌐💬 #Marketing #Pharma #Omnichannel #CustomerExperience #Innovation #DigitalMarketing"

I am pleased to have earned a certificate for attending the insightful webinar on “Medical Omnichannel: From Aspiration to Reality.” This experience has significantly broadened my understanding of how omnichannel strategies can revolutionize the medical field. A heartfelt thank you to our speaker, Aly Badawy Medical Manager - MSc, MBA, for sharing your expertise and inspiring us with your vision. I also want to extend my gratitude to our moderator, Adham El Said, for facilitating such an engaging and informative session. Looking forward to applying these valuable learnings in my professional journey and contributing to the advancement of medical omnichannel strategies. #MedicalOmnichannel #Webinar #ProfessionalDevelopment #HealthcareInnovation

What Matters Most for HCPs in Pharma Omnichannel Engagement Over the years, I’ve learned that successful Omnichannel Engagement is not about which technology you use or how many channels you activate—it’s about meeting HCPs’ true needs. I've also been working on a new initiative with a great partner to share valuable insights for Pharma stakeholders on this specific topic - stay tuned 😉 Here’s what really matters for HCPs in Pharma Omnichannel Engagement: 1- Relevant Content: Providing valuable, timely information that fits their clinical practice and patient needs. 2- Personalized Experience: Respecting their preferences for content, channels, and timing. 3- Seamless Interactions: A consistent experience across all touchpoints without redundant messages. 4- Trust and Transparency: Building trust through credible sources and transparent communication. What’s your experience? #PharmaMarketing #Omnichannel #HCPExperience #CustomerCentricity #OmnichannelEngagement

Whether you want to reach HCPs or patient audiences, digital out-of-home (DOOH) can be a powerful addition to your omnichannel campaign. Here are three unique ways you can use DOOH to enhance your pharma strategy: https://bit.ly/4ctFIsh

👩⚕️ With omnichannel marketing, you enable HCPs to explore your content in full. 🎶 By mixing channels and content formats you build customer journeys that keep people clicking and learning. 🙌 In this way, the infrequent and disconnected engagements of the past become a connected experience that strategically moves people up your adoption ladder. Learn more about Omnichannel Solutions for pharma here: https://lnkd.in/eJwmHX5p #omnichannel #pharma #pharmamarketing #hcpengagement