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Personalized Content: Pharma Marketing's Game-Changer in 2024 In 2024, the pharmaceutical marketing landscape is undergoing a significant shift towards personalized content strategies. With healthcare fully embracing personalized medicine, aligning your marketing efforts with this trend is crucial. Personalized content goes beyond generic campaigns. It involves tailoring messages to resonate with individual healthcare professionals and patients. It's about delivering the right message to the right audience. At emagine / emagineHealth, we're at the forefront of this transformation. Our data-driven strategies create personalized narratives that boost engagement, trust, and patient outcomes. Ready to explore the world of personalized content marketing for pharmaceuticals? Feel free to send me a DM or email directly at dgadless@emagine.com. Let's connect! #pharmamarketing #contentmarketing #hcmktg #patientengagement

"The integration of triggered messages on Electronic Health Record (EHR) platforms, driven by real-time clinical data, has become an imperative for pharmaceutical marketers [...] In 2024, content will continue to reign supreme, and pharma marketers need to concentrate on creating innovative and educational content. This involves utilizing multimedia formats, interactive content, and virtual experiences to engage their target audience effectively." #healthcaremarketing #pharmamarketing #healthcontent #contentmarketing

One of the most relevant panels related to #content creation at the NEXT Pharma Summit Day 2, provides insights into the processes that help #pharma structure global messaging and compliant content creation factories. Huw Jenkins from Astellas Pharma explains that his mission is to "liberate content from its shackles" so that content can freely move from global to local. This content strategy helps to optmise how content is reused optimally by medical affairs and marketing teams. At Astellas Pharma, content stems from co-created messages between Global and Local teams to ensure they are fit for purpose, according to Shivani Parikh. Similarly, Gareth Worthington BSc PhD BCMAS EMBA from UCB explains how he manages a central repository of approved claims that can be reused at affiliate level but not altered. This allows consistency across countries and products. Vanitha Venkatasubramaniam (She/Her) talks about how Novo Nordisk runs a Unified Content Taxonomy that is tagged by brand teams. Meanwhile, the company also relies on auto-tagging to get a higher level of claim discoverability in its content for greater reuse. Subsequently, analytics allows to verify how each message performs across various content types. And track the level of reuse of specific content. Content is then improved at the next iteration.

Compliant scientific content vs compelling content that tells a story to your audience... the truth is, you don't have to pick one over the other. Effective storytelling can coexist with scientific accuracy and compliance, creating messages that resonate deeply while maintaining the utmost integrity. What's vital is to connect to audiences on a human level to drive both understanding and action.

The pharmaceutical industry is evolving rapidly, presenting challenges and opportunities for marketers worldwide. As we step into 2024, aligning our strategies with the ever-changing landscape is crucial. This insightful article by Marcella Milliet Sciorra, highlights the top 5 strategic focus areas for global pharma marketers this year. Read the full article here: https://hubs.ly/Q02lxS5G0 The summary: 1️⃣ Digital Transformation & Personalized Marketing: Leveraging AI and ML to handle complex data and deliver targeted communication. 2️⃣ Patient-Centric Strategies: Empowering patients through education, support services, and community building. 3️⃣ Targeted Messaging using Clinical Data: Real-time, trigger-based messages for improved patient adherence and better outcomes. 4️⃣ Innovative Content Marketing: Utilizing multimedia formats and interactive content to engage audiences effectively. 5️⃣ Global Collaboration & Partnerships: Working closely with stakeholders for comprehensive market understanding and impactful strategies. In a dynamic industry like ours, staying ahead of the curve is key. Let's embrace these strategic focus areas to drive meaningful impact and contribute to the advancement of healthcare worldwide. #DigitalTransformation #PatientCentricity #HealthcareInnovation

6 Effective Pharmaceutical Content Marketing Tips: As a pharmaceutical company, it's essential to go beyond the product and build a relationship with healthcare professionals (HCPs). To help achieve this, here are six effective tips to enhance your engagement with HCPs: 1. Tailor content to the HCP's needs: Understand the daily challenges HCPs face and create content that provides solutions or new insights. For example, an article series on managing patient adherence to medication could be incredibly beneficial. 2. Use data wisely: Leverage clinical data to create compelling case studies or evidence-based content that supports the benefits of your products. This not only educates but also builds credibility. 3. Highlight thought leaders: Feature interviews or guest articles from respected figures in the medical community. This not only enriches your content but also adds an element of peer approval that can be very persuasive. 4. Offer continuing education: Provide accredited webinars and online courses that help HCPs meet their professional development requirements. This is a valuable service that also increases engagement with your brand. 5. Make it accessible: Ensure your content is easy to access and consume. Mobile-friendly formats, clear navigation on your website, and well-organized content libraries help HCPs find the information they need quickly and efficiently. 6. Regularly update content: The pharmaceutical industry is ever-evolving. Regularly updating your content ensures that it remains relevant and continues to provide value, keeping HCPs engaged over time. By employing these strategies, you can enhance your engagement with HCPs, building relationships that benefit both your business and their practice. Remember, content marketing is not just about dissemination but about creating value and relevance for your audience. For pharmaceutical companies, this means going beyond the product to become a trusted resource for healthcare professionals. #pharmaceutical #pharmaceuticalmarketing #Contentmarketing #digital #omnichannel

This article notes that the future of pharma marketing includes digital transformation, but a digital transformation is also happening in pharma CL&D, which can help marketing teams in many ways. Digital + personalized learning approaches + collaboration will significantly evolve how the industry educates and engages learners to improve performance. https://lnkd.in/gf32SZ4k Learn more about ACTO and why we are the #1 learning platform for #LifeSciences. BTW -- We're just getting started. https://lnkd.in/g536D379

It's worth reading

Read about how Pfizer & Adobe are transforming content in pharma

Well, this has been a bit of a week. Probably the most groundbreaking change to pharma marketing in....ever? as Pfizer gets AI powered, Adobe tech stack driven Charlie up and running. Could this be the rise of the robo marketer? (We think not. Co-pilot yes, pilot...no). And surely followed swiftly behind by others. Smart to focus this on the critical pain point of content approval...going back 5+ years a client came to us asking for ideas on how to speed up MLR, the real bottleneck in the process (as it still is, for many). Two hopes though. - that this leads to better, more customer-centric experiences (not faster, more efficient talking AT the customer) - that cross-functional teams still invest energy in good strategy and planning. It would be very easy to get lost in this incredibly shiny new toy. But unless it's based on sound, aligned decision making, it won't reach it's potential.