Trade Show Marketing Consultant | Schulich MMKG Alum | Elevating Small Business Success at Trade Shows, Conferences, and Expos.
Most trade show and expo events will happen in clusters! This leads to lots of great events happening in close time frames to each other. The question becomes: What events does my business exhibit at then? Well, it depends on your organization's strategy and goals. If two events are happening close together but have extremely strong attendance and attract your perfect target audience, then it may be worth exhibiting at both shows. The challenge will be shipping and logistics. Speak to your account representative of your shipping company to see what options there are. Some trade shows may overlap. Either a decision must be made based on the ROI of each event, or perhaps two booth teams will be sent out to capitalize on both events. This will mean splitting up marketing materials and using local vendors to fill in the gaps. Have some events that you are thinking of exhibiting at but cannot make up your mind? Then book a free discovery call with me and I can help assist in that business decision. https://lnkd.in/gJJb2F6y
