ANTONIOLI GROUP’s Post

Some time ago, I directed and designed an original fashion magazine, based on the concept of Lightness and Dreams. DREAMY SEASON is an 11 page editorial piece around experimental fashion photography, focused on how the use of lights and certain clothing can induce a state of mind and enhance its overall atmosphere. Check it out ☆ #EditorialDesign #GraphicDesign #FashionPhotography #CreativeDirection #FashionDirection #Styling

Fashion photo editing enhances images by refining colors, textures, and details, making clothes and models look flawless. It removes imperfections, adjusts lighting, and highlights key features, ensuring the final product is visually appealing. This boosts brand image, attracts customers, and helps convey the desired fashion message effectively. #photoediting #edit #graphicdesign #fashion #model #photography #clippingpath #backgrondremoval #shadowadding #usa #beauty #ecommerce #business #onlineshop #clothing #retouching #masking #image #design

The line between the worlds of fashion and art has always been blurry. Beyond Fashion, a new exhibition at London’s Saatchi Gallery, argues that fashion photography, once mired in the mucky world of commerce, has finally risen above its station to attain the status of art. On the surface, this seems to be a claim of form and practice. ‘Fashion photography has always played the role of both thief and magician,’ Rosalind Jana writes, ‘ransacking other photographic genres, pinching from paintings, sculptures, theatre and film to conjure a dreamworld in which clothes become costumes for a different kind of life and desires are enacted or ominously twisted.’ The bigger story here is of a once-overlooked corner of photography now enjoying not only the institutional exhibitions and expert critical commentary that confer real artistic gravity, but access to a different kind of commercial arena – the art market. Why might art and fashion, Jana asks, have reason for wanting to share the same bed? ‘Both are highly profitable industries for those at the top, who remain reliant on the exploitation of those at the bottom. Each thrives on a combination of perpetual novelty and valorising the dead. But they also possess qualities, or perhaps we can call them auras, that are useful to one another. Fashion, ever-changing creature that she is, likes to publicly justify her existence not by her shareholder value but her claims to artistry and visionary inspiration, her capacity to transform the wearer, fairytale-like, with a beautiful dress or must-have handbag. The artworld confers a useful legitimacy on her,’ Jana suggests, ‘a proximity… to the deeper cultural substance she may lack. In return, art is graced both with fashion’s conveniently deep pockets and a sprinkle of her glamour, or her cool, or the associated sheen of her household brand-name recognition.’ Read more: https://lnkd.in/e5jwkeCP

The Importance of Video and Fashion Films In today’s fashion industry, video has become just as crucial as photography. Fashion films bring a dynamic element to storytelling, allowing brands and designers to showcase their creations in a more immersive and engaging way. Why Fashion Films Matter: Fashion films combine the visual impact of photography with the narrative depth of film. They capture the movement, texture, and emotion of fashion in a way that still images sometimes can’t. These films are perfect for highlighting the flow of fabrics, the intricacies of design, and the personality behind the fashion. For our Grazia Croatia editorial, incorporating video allowed us to present the collection in a richer context. The fluidity of the garments, the ambiance of the setting, and the mood we wanted to convey all came to life through motion. Fashion films enhance the storytelling aspect, providing a deeper connection with the audience and offering a more comprehensive view of the designer's vision. You can explore some of our fashion films and see how they complement our photography work on my website www.andrewsdiez.com. What are your thoughts on the role of video in fashion? Do you find fashion films as captivating as photography? Let’s discuss! #FashionPhotography #FashionFilms #VideoInFashion #GraziaCroatia #AndrewSDiez #CreativeProcess

Art or Illusion? Explore our latest blog where we unwrap the secrets of image manipulation in fashion photography. Find out at the link below #fashionphotography #imagemanipulation

In the world of fashion and photography, styling and print development play crucial roles in creating captivating visuals. When you style a model, you curate the overall look and feel, ensuring that the clothing, accessories, and overall presentation align with the desired aesthetic. Developing the print involves creating or selecting patterns, designs, or graphics that enhance the visual appeal of the clothing or backdrop in the photoshoot. #FashionForward, #CreativeDesign, #PhotoshootFun #printdesigner

Fashion photography: Beyond clothing, it's about capturing style's art, fabric elegance and stories in each garment. A dance of light, color & texture, it brings designer visions to life, making each photo a portal to creativity and beauty.

Sir Paul Smith CBE. Fashion designer. I’ve got an idea! Every shoot needs them. This one also needed a cheeky question and a step ladder. If you have any photographic ideas you would like to run past me, run them past me. #portraitphotography #portraitphotographer #editorialphotography #corporatephotography #screeninternational #tvdrama #influentialportraits #fashionportraits

The Art of Subtraction: How Top Brands Enhance Fashion Photography through Minimalist Techniques Minimalism in fashion photography is a powerful technique many top brands embrace to create striking visuals. By focusing on essential elements and removing distractions, some brands are setting new standards in the industry. Focus on Subject: CalvinKlein is known for its minimalist approach, often using plain backgrounds to ensure the clothing stands out. This technique has effectively made their products more desirable and visually appealing. Use Negative Space: Luxury brand CELINE frequently employs negative space in its campaigns, directing the viewer’s focus to the product and creating a powerful, clean composition. Simple Props: UNIQLO's photography often includes minimal props that complement the clothing without overshadowing it. Their use of simple, geometric shapes adds interest while maintaining focus on the apparel. These brands prove that Less is truly more in fashion photography, creating powerful and engaging visuals through minimalist techniques. #Fashion #Photography #Minimalism #Ecommerce #Storytelling #Branding

Each photograph taken by a skilled and imaginative photographer can tell a different story.