Anurag Tiwari’s Post

We're ready and raring to go for another exciting year, with plenty of big projects in the pipeline for 2024. Our finger remains on the pulse for all things tech, so we wanted to share the three things we expect to have the biggest impact on our customers in the next 12 months. 1. WhatsApp's influence to grow even further 📈 Last year, we recruited several new customers who could see the potential benefit of using the WhatsApp Business Platform as part of the communications strategy, and this inevitably going to grow. The power of engagement and reach in a space where 81% of UK phone users are regularly messaging is easy to see, while Meta's own development of the functions WhatsApp can offer shows many more people are waking up the potential the messaging app could have on their business. 2. Artificial Intelligence becomes more accepted 🤖 The negative headlines that surround the danger AI poses don't need to be completely disregarded, but they aren't a realistic representation of the impact the developments will have… in the short term at least. Currently, when most people talk about AI, they're thinking about generative AI that learns from its experiences. This technology, while impressive, is still relatively unrefined and will need much greater development before it hits the levels of influence some people are talking about, but you can expect to see the same technology informing suggested orders, online searches, product recommendations, and marketing/communications more and more. 3. Loyalty innovations to appear in previously untouched markets Customer promiscuity is an issue businesses in all sorts of sectors are currently contending with, as sky-high prices mean loyalty is on the back burner in preference to cost savings for purchasers. We're already seeing several businesses that hadn't previously dabbled in loyalty now looking at their options to recognise and reward regular customers and encourage them to come back for more in the future. This doesn't necessarily mean everyone spins up a scheme that's similar to established consumer initiatives, but instead they work on innovative solutions that best suit their customer base.

🚨 Founders You’re competing against people's lack of focus. And not just your competitors. Think about it: The average person is juggling multiple apps, constantly bombarded with information from Instagram, LinkedIn, X, Netflix, YouTube, and countless work tools. Distractions are at an all-time high. That’s why it’s more crucial than ever for your product or service to provide value almost instantly. Imagine if ChatGPT, with all its power, took longer than 10 minutes to respond. Would people still be raving about it? Not a chance! Products that win today are those that capture attention, hold it, and deliver value quickly. This also means people are already attuned to certain actions and sounds. You don’t need to reinvent the wheel when it comes to user experiences. Market leaders like Facebook, Apple, and Amazon have already spent billions conditioning users to certain patterns. By aligning with these, your product will feel intuitive from the start, reducing friction and helping users realise your product's value a lot faster. What do you think? #StartupLife #CustomerExperience #ValueProposition #Innovation

I posted this on our internal chat groups, sharing it here to see if LinkedIn will limit how many see it :D 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐝𝐢𝐬𝐭𝐫𝐚𝐜𝐭𝐞𝐝 𝐞𝐚𝐬𝐢𝐥𝐲? It’s called “Paying Attention”, because that’s precisely what you’re doing - you’re paying it to the Big Tech companies. And how much are you paying? Well, Meta recently earned $134b this year, up $30b from a year ago. Whilst they profit, people suffer. Studies show a drastic decline in human attention spans, worsened by smartphone usage. Constant interruptions from external stimuli have lead to a decrease in productivity and cognitive performance. Don’t make it easier for the tech companies. Take these steps to keep focus in a world filled with distractions: * Turn off Notifications: You don’t need to know every time Uncle Tan posts another food pic * Turn off auto-playing of videos: Heaven forbid we resist the siren call of endless autoplay loops * Take Technology-Free Breaks: Nothing says "refreshing" like disconnecting from the digital abyss and taking a leisurely stroll * Limit Smartphone Usage: Trust us - there's a whole world out there beyond the confines of your tiny glowing screen * Engage in Deep Reading: Get off TikTok and start having thick talks with your friends * Practice Critical Thinking: Broaden your mind beyond 1 minute faux intelliigence * Be Mindful of Attention: Again - your focus is worth billions, and you should treat it like the rare gem it is Your attention is the hottest ticket in town - just make sure you're the one cashing in on it, not Mark Zuckerberg.

Product Success: It's Not Just What You Solve, But How You Solve It Hello LinkedIn connections, Today I want to share some thoughts about making successful products. Here are 3 important lessons I learned: 1. HOW You Solve is More Important Than WHAT You Solve Reality Check: - When Google started in 1998, Yahoo was already big in search - Yahoo started in 1994, 4 years before Google - But Google won because HOW they solved search was better - Google's PageRank algorithm was more effective - By 2000, Google was doing 100 million searches per day! Lesson: Being first doesn't mean being best. The way you solve a problem matters most. 2. Solve One Problem Really Well Example: WhatsApp in India - India has 487 million WhatsApp users (Statista, 2023) - WhatsApp focuses on simple, reliable messaging - Started as just a status update app, then became messaging - Even today, keeps features simple and focused Lesson: Do one thing, but do it very well! 3. Trust and Safety Beat Extra Features WhatsApp vs Telegram comparison: - WhatsApp: 2 billion global users - Telegram: 700 million global users - Telegram offers more features: - Larger group chats - More file types - Channel broadcasts - BUT WhatsApp wins on trust: - End-to-end encryption by default - Owned by Meta (big company backing) - Less associated with misuse Security concerns with Telegram: - Not encrypted by default - Has been blocked in some countries - Often used for pirated content Lesson: Users choose trust over extra features! What This Means for Product Makers: 1. Focus on HOW you solve the problem 2. Do one thing really well 3. Build trust first, add features later Question for you: Which do you think is most important? The what, the how, or the trust? I would love to hear your thoughts! #ProductDevelopment #StartupLessons #Innovation #UserTrust

Puerto Rico has yet to fully embrace the tech revolution, relying heavily on Facebook Marketplace, Whatsapp, and Ath Movil. But it's time to start adapting new tech to make our lives more efficient and save time. One of my favorite examples is El Meson Sandwiches Meso Pick Up, which allows me to order my sandwich before leaving my apartment and pick it up when I arrive, skipping lengthy ordering lines. Let's start dreaming big and thinking outside the box to bring new tech to Puerto Rico! Check out this cool image of what AI thinks Puerto Rico could look like in the future. #PuertoRico #TechRevolution #FutureVision

What We're Talking About on Whatsapp: ⭐ Spending on AI computing remains strong, with NVIDIA sales forecasts for Q2 shattering estimates (again). https://lnkd.in/gZK34pn5 ⭐ Acquired is one of our favourite podcasts, and they have finally tackled Microsoft. When Microsoft IPO’d in 1986, their market cap was only $750M despite having done $200M of software revenue in the LTM and growing 100% YoY. Microsoft is now 49 years old, and the most valuable company in the world. https://lnkd.in/gNU9EmMK ⭐ Is the luxury boom slowing down? LVMH’s first quarter revenue dropped by 2% year over year, with the biggest drag on revenue from wines and spirits. Declining demand for champagne reflected normalisation of post COVID demand. https://lnkd.in/ggaGDfdr. ⭐ Jeremy Giffon was the first employee at Tiny Capital, a business aggregator that turned ~$5M into ~$500M in 10 years. He joined the My First Million guys to talk through his journey and what he learnt along the way. We agree with his view that the cold email is an asymmetrical trade – it generates huge opportunity with limited downside. https://lnkd.in/gStgEiSH ⭐ Kmart’s own brand label Anko was first registered in 2017 and is stamped on 85 per cent of own brand products the retailer sells. It is now also powering the group’s growth, as local success at Kmart Australia and New Zealand has seen Anko expand to both domestic and international markets via strategic retail partnerships. https://lnkd.in/gKHqzZwq ⭐ Private Equity and Venture Capital have performed strongly over the last decade, outperforming public markets by returning 16% to investors over 10 years compared to 8% for the ASX300. Australian products have performed particularly well relative to global peers. https://lnkd.in/gCGrmVPp

In 2012, I dove headfirst into the thrilling world of tech blogging, with my FB community "Tech Tech". Back then, I had very little knowledge of the content possibilities and how far it would go so I somehow stopped focusing on building a career as an engineer. 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐢𝐬: YouTubers and tech forums were just a Western buzz, and for a lot of people I was wasting time and effort. Fast forward to 2024, and while my "Tech Tech" days are behind me, my gadget love affair hasn’t skipped a beat. You can say diving into tech/mobile campaigns with clients is my new adrenaline rush! 𝐈𝐧 𝐭𝐡𝐞 𝐩𝐢𝐜𝐭𝐮𝐫𝐞: That's me taking home some brand new babies for the new launch of realme mobiles. Cheers to the good old days and love for gadgets! "𝘐'𝘮 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘸𝘩𝘪𝘭𝘦 𝘧𝘰𝘯𝘥𝘭𝘺 𝘳𝘦𝘷𝘪𝘴𝘪𝘵𝘪𝘯𝘨 𝘰𝘭𝘥 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘵𝘦𝘤𝘩 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. 🥲" #NewWork #tech #marketing #clientsuccess #campaignsuccess

🌐 Exciting Tech News! 🚀 Hey Facebook fam! 👋 I'm Noman, and I'm thrilled to share some tech insights with you! 🤖💡 With a solid 3 years of experience in the tech realm, I've had the privilege to explore the ever-evolving landscape of innovation. 🌐 From groundbreaking developments to cool gadgets, it's been an incredible journey! But that's not all – I've had the amazing opportunity to work in 10 different countries, experiencing firsthand the diverse tech scenes across the globe. Stay tuned for my upcoming guest post, where I'll be diving deep into the tech trends shaping our world. Let's embark on this tech adventure together! 🚀 Drop your favorite tech emojis in the comments if you're as excited as I am! 👇 #TechTalk #InnovationNation #GlobalTechInsights

Two stories: 1. Facebook takes over whatsapp and instagram 2. Grab takes over Uber in Southeast Asia Lessons: 1. Become so powerful that your competitors become your allies 2. Reach the top and eliminate the competition. 3. Keep on innovating

New Post: WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam - https://lnkd.in/gz2WbP84 - WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and © 2024 TechCrunch. All rights reserved. For personal use only. - #news #business #world -------------------------------------------------- Download: #Google #Font #Tester - https://lnkd.in/gKAZYbVN