Anwuli Elizabeth’s Post

Have you ever wondered how #personalizedshopping can truly transform your business? We have! With the summer holiday season in full swing this August, now is the perfect time to plan enhancing your customers' shopping experience with personalized interactions. Thanks to QLODE, fashion stores have seen a 20% increase in conversion rates! The secret? Tailored outfit recommendations that align with our customers' styles, occasions, and budgets. It's all about forging deeper connections and truly understanding what each shopper desires. When customers feel understood, they keep coming back and don't return the clothes they bought If you’re ready to elevate your e-commerce experience, personalization is the key. Let’s chat about how we can bring this to your store! https://lnkd.in/dzZxXtHt #Ecommerce #FashionRetail #Personalization #CustomerExperience #SalesGrowth #FashionTech

E-commerce brands know the struggle of maintaining a top-notch online shopping experience. Bugs and glitches can ruin a customer's visit to your site, costing sales and hurting your reputation. 3 key ways to tackle these challenges head-on: 1. Error Detection Problem: Errors disrupt the user experience, leading to lost sales and unhappy customers. Solution: Implement advanced error detection tools that identify and quantify bugs in real time. Prioritize and fix the most critical issues first to keep your site running smoothly and customers satisfied. 2. Customer Feedback Integration Problem: Relying solely on internal monitoring can miss the problems customers encounter. Solution: Actively encourage and incorporate customer feedback into your error detection process. Addressing the issues that impact customers the most helps improve their experience and builds trust. 3. Quantifiable Metrics Problem: Not all bugs are created equal; some have a bigger impact on revenue and customer satisfaction. Solution: Use analytics to assign a dollar value to each bug. This way, you can prioritize fixes that will have the most significant impact on your top line, ensuring you get the most bang for your buck. A strong online presence means constantly addressing these challenges. More traffic = more problems Take it from Ariat International, a leading brand in performance footwear and apparel. They've streamlined their error detection and resolution processes by partnering with Noibu, enhancing their e-commerce experience and boosting customer satisfaction. What are some of the big challenges you face as an e-commerce brand? 

It has been a constant goal of mine to move the Alexander's Uniforms ecommerce platforms forward with user experience and modernization in mind. This week marked another milestone with the re-launch of alexandersuniforms.com. Taking a step back from our "catalog is king" approach, we focused on elevating the shopping experience and accessibility aspects of the site while leveraging our best-selling brands and styles to curate a product offering that matters most to our customers. Speaking of the user experience, shopping by color has never been easier with our new Style Finder tool. Combine that with a powerful search and filter system, and finding your uniform is faster than ever. For the first time, personalize your garment right on the website with the option to add up to two lines of embroidery. Once you're ready to checkout, ship your items to home or select one of our integrated in-store pickup options. Finally, choose your favorite payment method from new options like Apple Pay, G Pay, Venmo, PayPal, or even installment plans powered by Shop Pay. Browse the all new alexandersuniforms.com and elevate your workday outfit today!

It was like a human version of online shopping. The shoe store was worryingly empty for a Sunday afternoon, with three young assistants stood in the middle of the store, facing the entrance, but looking thoroughly bored. On the face of it, they’d been trained well in the elements you’d expect from customer service: Available – wearing branded clothing, and stood in the middle of the store, you couldn’t miss them. Product knowledge – they answered my questions confidently Responsive – when I asked to try on a shoe in a particular size they responded quickly and efficiently But apart from being able to try the shoes, I could have had the same experience online. There was something missing – there was no effort to understand my needs, or to suggest alternatives – even a website suggests “you might also like” I could have spent £20 more if the assistant had suggested alternatives for me to try And next time I’ll probably go to a store where they hold the stock on the floor and you help yourself Getting your customer service right is one of the keys to unlocking growth in your business, and it’s a common problem for businesses with around 10 employees. You’re focused on winning new business, but if your team aren’t aligned around providing excellent customer service to your existing customers, you’ll start to lose them, and you’ll soon be back to square one. If you feel like your business has hit an invisible ceiling and just can’t break through, speak to your customers to find out whether your customer service is as good as it can be. Or call me, and let me help you find out what’s holding your business back. Meanwhile, coming soon to a networking event near you, my new white shoes! White shoes! Me! I’m the girl with scuffs on her steel toe-capped shoes! How long do you think they’ll stay white? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I’m a specialist in business growth and exit planning. I help owners of engineering and technology based businesses to create a well-run, profitable business that doesn’t depend on them. If you’d like to find out more, email helen.phillips@mustardadvisers.com – let’s have a coffee and see if we’re a good fit for each other.

With better product images, you can reduce returns by up to 30%. It saves you loads of money and minimizes the environmental impact 🌎. Did you know that for example in the Netherlands, around 20% of online purchases are returned? In the fashion industry, it's even higher at 30%. This is not beneficial for the company, the inventory, the environment, or your customer's mood (and loyalty). According to a study by Klarna, the reasons for returns in fashion purchases vary by product category. The main reasons for returns are incorrect fit (27%), damaged products (26%), intentionally ordering extra sizes (24%), and a different appearance in reality (19%). Except for the 'damaged products' category, you can significantly impact the other categories with product photos and videos. Need inspiration to start lowering your returns? Then download the Master Your Returns checklist with 45+ solutions to inform better with e-commerce product images. https://lnkd.in/dcyEvMry

In the dynamic world of online retail, Vinsabuy stands out as a beacon of innovation and customer-centricity in the fashion e-commerce landscape. This burgeoning platform has swiftly garnered attention for its unique approach to blending fashion with technology, aimed at delivering unparalleled service to its growing customer base. Here, we delve into Vinsabuy's mission, vision, and strategic aims as it sets the stage for future growth and excellence. Mission: Elevating the Online Fashion Experience At the heart of Vinsabuy's operations lies a clear and compelling mission: to elevate the online fashion shopping experience by providing high-quality, stylish, and affordable apparel with exceptional customer service. This mission is driven by a deep understanding of the modern consumer's needs—convenience, variety, and personalization. Vinsabuy is committed to curating a diverse range of fashion items that cater to different tastes and preferences. By leveraging cutting-edge technology, the platform ensures a seamless and enjoyable shopping experience, from browsing to checkout. The company prioritizes customer satisfaction at every touchpoint, aiming to build a loyal community of fashion enthusiasts who trust Vinsabuy for their wardrobe needs. Vision: Setting New Standards in E-Commerce Vinsabuy's vision is bold and ambitious: to set new standards in the e-commerce industry by becoming the go-to destination for fashion-forward consumers worldwide. This vision encompasses a future where Vinsabuy is synonymous with quality, innovation, and customer satisfaction. To achieve this, Vinsabuy is investing heavily in technology, including artificial intelligence and machine learning, to personalize the shopping experience. The platform envisions a future where AI-driven recommendations make finding the perfect outfit as simple as a few clicks. Moreover, Vinsabuy is dedicated to sustainable practices, aspiring to lead the fashion industry towards a more eco-friendly future by offering sustainable and ethically sourced products. Aims: Best Customer-Oriented Service Vinsabuy's commitment to customer service is unwavering, with several strategic aims designed to enhance the overall shopping experience: Fast and Reliable Delivery: Recognizing the importance of timely delivery, Vinsabuy is focused on optimizing its logistics network. Partnerships with leading courier services and investments in warehousing technology will ensure that customers receive their orders quickly and efficiently. Exceptional Customer Support: Vinsabuy is committed to providing top-notch customer support. This includes a user-friendly return and exchange policy, 24/7 customer service, and a dedicated team ready to assist with any inquiries or issues.

Direct to consumer (DTC) fashion e-commerce is all about transforming standard transactions into an all-encompassing customer experience, as it pivots on one fundamental concept - treating every loyal customer like the king or queen they are. Loyalty programmes are not merely promotional gimmicks, they are pivotal tools for building relationships with your top-tier customers, extending far beyond the basics of discounts or points. Imagine the impact of a streamlined programme: 💡 Handpicked product recommendations tailored to the customer's preferences 🌟 Priority access to new arrivals and fresh products before anyone else gets a glimpse 🎁 Special treats and indulgences on special occasions like birthdays 💬 Regular catch-ups and updates via email or social media - keeping the conversation going even when they are not actively shopping This is how we craft distinguished, personalised experiences that foster a deep sense of loyalty and a unique bond between the brand and the customer. However, while loyalty is a prize that is hard to earn, it is dishearteningly simple to lose. A single misstep can potentially dismantle the rapport that took years to build. Therefore, we must continually reassess and refine our strategies to ensure we're not only meeting but exceeding customer expectations. So, how exactly are you communicating to your customers that they are not just another transaction but valuable contributors to your brand's journey? Have you discovered any innovative techniques to bolster customer relationship management and foster retention? Let's initiate a discussion and share thoughts, because remember, in the realm of DTC fashion e-commerce, the customer isn't just king – they're everything. #customerloyalty #ecommerce #dtcfashion #customerexperience

👚 How to discount for your #fashion brand to maximize profits and minimize risks Most brands I work with initially offer sitewide discounts when it comes to sales. But what if there was a better method that allowed you to: - Maximize profit by offering tiered discounts based on purchasing signals; - Clear unsold stock to raise capital; - Avoid offering discounts to those who would have bought anyway, thus preserving profit. Enter RFM Segmentation, a powerful method that helps you tailor discount strategies by analyzing three key customer behaviors: - Recency (R): How recently a customer made a purchase. Recent buyers are more likely to respond to promotions. - Frequency (F): How often a customer makes a purchase. Frequent buyers are more engaged and loyal. - Monetary (M): How much a customer spends. High spenders are valuable and may need special attention. Here's a common scenario that backfires: offering a 30% discount to a top customer who already spends a lot and frequently. This customer doesn't need a big discount to buy again, so you just lost 30% in profit. By scoring customers on these three dimensions, you can segment them into specific groups and target each with the right discount offers. Here’s how it works: - Top Performers: High Recency, High Frequency, High Monetary. Offer exclusive perks or early access to new collections to maintain loyalty without cutting margins. - Loyal Customers: High Frequency, Moderate Recency, Moderate Monetary. Use moderate discounts or loyalty rewards to keep them engaged. - Big Spenders: High Monetary, Moderate Frequency, Moderate Recency. Offer special incentives or personalized experiences rather than large discounts. - Promising Customers: Moderate Recency, Moderate Frequency, High Monetary. Use small, targeted promotions to encourage more frequent purchases. - At-Risk Customers: Low Recency, High Frequency, High Monetary. Use compelling, well-timed offers to re-engage them. - Need Attention: Low Recency, Low Frequency, Low Monetary. Use deeper discounts strategically to try to convert them into regular buyers. ___ In the coming days, I’ll write an article on how to implement this, with real-life examples using Klaviyo and Shopify for a fashion brand I’m working on at Grapefox. Don’t forget to hit the follow button so you won’t miss it.

Returns are the silent killer in the online fashion market. An often overlooked aspect is the correlation between returns rate and personalization. Consider this. You're an online shopper, you've just bought a beautiful dress, and you've waited eagerly for its arrival. But when you try it on, it doesn't fit. It's not as you imagined. The disappointment is palpable. What if you could avoid this scenario? Enter personalization. Personalization in the online fashion market is not just about recommending products based on your browsing history. It's about understanding your style, your fit, and your preferences. It's about creating a tailored shopping experience that feels like it's made just for you. By leveraging advanced technologies such as AI and machine learning, businesses can create a personalized shopping experience that resonates with each customer. The result? Decreased returns. Increased customer satisfaction. Personalization isn't just a buzzword. It's a strategy to tackle the returns rate, boost customer loyalty, and ultimately, drive profitability. Don't let returns eat into your profits. Embrace personalization. Now, I want to hear from you. How are you personalizing the customer experience to reduce returns?

Why Choose a Specialized Marketplace for Your Online Jewelry Purchases? The digital age has revolutionized jewelry shopping, but amidst a varied landscape, the choice of the right platform is key. Here’s the undeniable advantage of opting for a specialized marketplace: 1. Enhanced Expertise Dedicated jewelry marketplaces offer specific expertise, surpassing generalists with a careful selection and deep knowledge of trends and quality standards. This specialization ensures reliable and peaceful purchases. 2. Authenticity and Quality Gemsquar sets the standard by partnering exclusively with renowned jewelers known for their excellence and quality. Selected for their craftsmanship and the trust they inspire, these artisans guarantee the authenticity and uniqueness of each piece. 3. Personalized Delivery Acknowledging the significance of each jewelry piece, Gemsquar provides secure and personalized delivery. Extending to hand delivery by our representatives, this approach underscores our commitment to an exceptional customer experience marked by trust. 4. Dedicated Customer Service With a customer service team passionate about jewelry, Gemsquar ensures personalized advice, accurately addressing all questions regarding style, materials, or care. 5. Secure Transactions Security is paramount at Gemsquar, offering reliable payment systems and clear return policies for total peace of mind during your purchases. In an endless online shopping universe, choosing a specialized marketplace like Gemsquar means opting for trust, expertise, and an enriching experience. We are dedicated to providing not just quality jewelry but also a unique relationship with each customer, celebrating the story and value of every piece. At Gemsquar, every jewelry piece is more than a purchase; it’s a memorable experience. Come discover www.gemsquar.com and the fascinating world of unique jewelry creators.