Any Other Name’s Post

With the post pandemic demand for luxury on the wane, I wanted to pose some questions and share some observations around brands in this space and the way they communicate today. This could be perceived as a rant thinly veiled as an op-ed, but I’m genuinely curious about the longevity of the always-on, omni-channel approach adopted by so many luxury brands today. Everything, everywhere, all at once – to me this is a paradox working against the very premise (and promise) of luxury. Instead of providing any answers or solutions with this piece, I’m hoping it prompts a conversation with the LinkedIn community. The comments or insights gleaned here will go onto inform future articles that offer a more in-depth analysis of the current landscape, how we got here, and ways forward that feel better aligned with luxury ideals; less, but better. Looking forward to hearing from you…