Don’t get me wrong, I think Stellenzicht makes great wines. But would this description of its Acheulean make any impression on a future GenZ or current Millennial consumer? I mean, what does amphora-fermented mean to them? And does it even matter? Sell wines differently. Make it less complicated. The ones we tried to impress then, the Baby Boomers, the ones who subscribed to the T&Cs of the Judgement of Paris, those ones, are either dead, much much older and drink less or stopped drinking completely. They were into these type of descriptions. Take the consumer instead on the journey from grape to glass. Make them part of your story. Sell the wine long before it’s in the bottle. So that when they go to the store, they go there with their minds already made up. Sell them peace of mind. Sell them trust… #digitalise #securitytokens #data #ecommerce #decentralisation
Wine of the Week | Stellenzicht Acheulean Chardonnay 2023 All the senses come to life with the finely curated, amphora-fermented Stellenzicht Acheulean Chardonnay. The nose is driven by fresh stone fruit and citrus, with hints of apricot. The zesty minerality and acidity is imparted by amphora clay vessels. The palate is elegant and dry with flavours of stone fruit and citrus. Buy it now: https://lnkd.in/dCkGqf3f #wineoftheweek #winewednesday #stellenzicht #chardonnay #whitewine #southafricanwine #wine
