Making Entitlement Easier: HIVE LIVE! and P11
P11 is your one-stop-shop for building industry and investor marketing, including navigating the entitlement process. Acclaimed developers Legacy Partners and their investment partner, Invesco, chose P11 to provide their creative expertise for a proposed residential campus in Costa Mesa, CA, that includes 3 architecturally unique buildings with 1,050 apartments, a community marketplace/café, a local artist gallery/exhibit space, and over 5 acres of open space. P11 enhanced their vision by first creating the exciting “HIVE LIVE” name, identity, and creative direction, then executing this brand across various communication elements, including the General Plan Screening Submittal and Website.
These deliverables created by P11 are visually appealing, cohesive, organized, and inspiring. These essential components for builders/developers make the community vision clear, complete, and more effective to governmental agencies and local residents, who also have tremendous influence over new development approvals. Once the shovel finally hits the ground at HIVE LIVE!, P11 will provide a comprehensive marketing program to get prospects in the door and the buildings leased up. Stay tuned for exciting updates!
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