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The current political climate has prompted industries across the board to adapt and respond strategically. In the marketing and advertising industry, companies are increasingly mindful of the socio-political landscape and its impact on consumer sentiment. There's a growing emphasis on brand responsibility, with businesses taking stances on relevant issues and aligning their messaging accordingly. Additionally, there's heightened scrutiny on advertising content to ensure it reflects diverse perspectives and avoids inadvertently causing offense. Moreover, with the rise of social media activism, brands are under pressure to demonstrate genuine commitment to social causes rather than simply engaging in performative activism. Overall, the industry is navigating a delicate balance between staying relevant, respecting diverse viewpoints, and maintaining brand integrity in an increasingly politicized environment.

Elevate your brand by championing social responsibility. In an era where trust is paramount, consumers seek brands that stand for important issues. With 45% of marketers investing more in values-driven content, aligning with social responsibility sets your brand apart. Showcasing your commitment to ethical practices fosters trust, enhances reputation, and attracts a loyal customer base. Lead with values to make a positive impact and drive growth. #TaketheStairs #SocialResponsibility #MarketingAgency #MarketingTips #iykyk

Today’s brands are held to a higher standard than friends, family and even politicians, with a staggering 81% of individuals believing social media has raised the bar for business accountability. While navigating this more complex landscape will be challenging for businesses, it also offers opportunities for those businesses that can adopt transparent and authentic social strategies to foster strong brand-consumer bonds. #socialmediamanagement #smm #socialmediamarketing

According to Edelman's new report, 71% of consumers believe that when under pressure, brands must take a position. With social polarisation increasing around the world, that certainly puts brands in a bind -- which position is the right one? The one we believe in, even if it will make consumers angry? The one that will make consumers satisfied here, but angry over there? The one that will make least consumers least angry? Trust is so hard to build, but it matters -- consumers who fully trust a brand are more likely to purchase that brand, stay loyal to it, and advocate for it. Loyalty not only earns brands their customers’ business, but it will also grant them forgiveness when it makes a mistake. https://lnkd.in/eDnbzbQ9 #trust #brands #consumers #polarisation #loyalty #geopolitics

The truth about brands and social movements: Four takeaways on how brands can navigate the minefield on social issues.

The truth about brands and social movements: Four takeaways on how brands can navigate the minefield on social issues.

Taking a stand on divisive social issues can attract praise but inevitably will alienate others and harm the brand's reputation. Here are 15 examples where brands were ruined by embracing wokeness. https://lnkd.in/dKvR_GrP

Inspired by the Creative Equals RISE Conference I was asked to write about the ROI (Return on INCLUSION) you can get by thinking of your media as a positive investment - read it on Creativebrief and as part of the overall RISE trend report. https://lnkd.in/e7tBqede

It's more important than ever that businesses be mindful of the political context and its potential impact on their marketing efforts. Key Takeaways from Catherine Oaks article, "Navigating the Political Waters: Adjusting Business Marketing Tactics During a Presidential Election Year": 𝐄𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞 𝐕𝐚𝐥𝐮𝐞𝐬 𝐚𝐧𝐝 𝐔𝐧𝐢𝐭𝐲: Marketing campaigns that focus on themes of inclusivity, community, and social responsibility can resonate with audiences across the political spectrum. 𝐒𝐭𝐚𝐲 𝐍𝐞𝐮𝐭𝐫𝐚𝐥 𝐨𝐫 𝐓𝐚𝐤𝐞 𝐚 𝐒𝐭𝐚𝐧𝐝: Decide if your brand should remain neutral or take a stand on political issues, based on your brand values and audience expectations. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐋𝐨𝐜𝐚𝐥 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Businesses can establish strong connections with their target audience and differentiate themselves from national political discourse. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐓𝐢𝐦𝐞𝐥𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Create relevant and timely content that resonates with consumers' current concerns and trending topics. Read more here: https://lnkd.in/gUgANKhD #MarketingStrategy #Business #PoliticalClimate #MarkingConsulting

We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. This, coupled with consumers being more skeptical than ever, means brands face challenges in maintaining their reputation and managing public perception. https://brnw.ch/21wIHNS