Simplify to Amplify.
We're already half way through the year and already many packaging trends have come and gone.
However, one appears here to stay—essentialism.
Don't mistake this for minimalism because it's certainly not that.
Minimalism propagates "less is more" while essentialism is all about offering a no-nonsense message.
Today, consumers are bombarded with unwanted information constantly.
What they really crave is straightforward product packaging with clear messages and ingredient lists they can easily understand.
However, some brands seem to have missed the memo.
They treat their packaging like a game of Tetris, cramming every available space with text and graphics.
But essentialism preaches a different gospel—clean, concise designs that pack a punch without overwhelming.
It's a simple equation—clear packaging equals better comprehension equals increased sales.
But there's a delicate balance.
Overstuffing your packaging is like forcing a square peg into a round hole—it simply doesn't fit.
Brands must strike the right balance. Too much or too little information spells trouble.
Too much confusion is likely to result in consumers passing on the product altogether.
Some brands get it right. Take Tylenol's pharmaceutical packaging—simple, effective, relatable.
Their pharmaceutical packaging speaks volumes with just a few words: "I have a fever," "I have a cough," "I have pain."
It's straightforward and effective, acting like a beacon in a foggy sea of choices.
Let's face it, when you're sick and walking down the aisle, feeling unwell, all you want to do is get back to bed.
As you sift through countless undifferentiated products on the shelves, searching for cough medicine, you stumble upon something that simply reads, "I have a cough."
Reading the straightforward packaging, it's almost as if someone has read your mind!
Consumers want products that speak their language. Tylenol nails it.
With consumers more informed and aware than ever, brands face the risk or rejection if they overload them with too much information.
The trick is to provide consumers with the much-needed space and clarity required in today's hectic retail environment.
Essentialism isn't just a fad—it's a guiding principle. And it's here to make its mark.
How do brands simplify packaging without sacrificing impact?
#packagingdesign #productdesign #graphicdesign #design #brands
📷Tylenol
Research Assistant at Azusa Pacific University
2moYes! This is so good 🙌