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Bauer Media Group has made waves by shifting from a brand-centric approach to a portfolio-driven strategy, placing first-party data at the core. Partnering with Permutive, Bauer launched its Illuminate solution, integrating premium targeted advertising across its publishing and audio formats. This transformation has led to remarkable outcomes, including a 75% revenue boost and a 152% growth in its client roster. What’s most impressive is Bauer’s ability to align its teams across multiple brands and markets, breaking down silos to deliver superior results for its clients. From driving 59% brand recall in tech to achieving 73% advocacy for a retail brand, Bauer is setting new standards in the industry. Read the full story to see how Bauer Media is redefining success in the publishing world: https://lnkd.in/dnQigkuS Joe Root Nathaniel Francis #BauerMedia #MediaStrategy #PortfolioDriven #IlluminateSolution #TargetedAdvertising #RevenueGrowth #ClientSuccess #IndustryStandards #PublishingRevolution #MediaTransformation #BrandAdvocacy #AudienceEngagement #DataDrivenMarketing

🚀 MARKETING PEOPLE: It's Time to Plan for 2025! 🚀 As we approach 2025, I know your teams are focused on putting together strategies that will drive growth, engagement, and ROI. 📈 My question to you is - Are you considering all the platforms that can help you reach your goals? If you’re looking to connect with audiences in a powerful and authentic way, KCCI and Hearst Media should be on your radar. Here’s why: ✅ Trusted Local Authority: KCCI, as part of the Hearst network, is a leading source of news, entertainment, and information. Our deep connection with the community helps you reach engaged, loyal viewers who trust the brands we support. ✅ Digital Powerhouse - KCCI.com receives about 15 MILLION page views each month. Hearst can reach 66% of the total digital population, we rank #5 in total unique viewers among media companies. 💬DM me to discuss how we can help you take your campaigns to the next level! #MarketingStrategy #2025Planning #DigitalAdvertising #NativeAdvertising #TVAdvertising #Hearst #KCCI #BrandAwareness

As you see from my content I am reading, watching and thinking about challenges, opportunities and future of news media industry a lot. And sometimes completely unrelated pieces of information create a unique perspective on a certain subject. That's one of those cases. In the comments below you can find first a hilarious Bill Maher's video where he is crushing a modern trend of catastrophizing and exaggerating the news to create click-bating titles that will generate maximum possible page views. Highly recommend to watch. Very funny and very true :) Completely unrelated is the recent interview between Deputy CEO of RTL Group Elmar Heggen and RTL Magyarország CEO Gabriella Vidus Vidus discussing different topics, including the consolidation of the media industry. And by the way, from this interview, I found out that the attempted merger with DPG Media België in the Netherlands was blocked by the competition authorities. Returning to my original thoughts, it's important to note that the growth of most modern big news media companies is not primarily due to the organic growth of the audience and overall ad revenue. In rare exceptions, it's because of the ability of smart people to create quality content and, with the right audience management strategy, generate significant subscription revenue. However, the majority of growth in big companies like RTL, Ringier AG, DPG, and Bonnier Publications A/S is driven by mergers and acquisitions. These companies are expanding their portfolios through acquisitions of sports portals, classifieds sites, e-commerce platforms, and other ancillary niche media sites & newspapers. It means that if you are not among these big groups and don't have massive traffic, as news media, you won't be getting traffic from Google (search of Discover), you won't be getting interest from advertising media agencies, your programmatic eCPM will be very low, and any attempts to generate click-bate titles will not help you. It didn't help BuzzFeed News with its massive investment or VICE Media with all its scale. Your only options are to sell your business to a bigger player, move into specialized content, and make money directly from your audience through newsletters, industry reports, etc. Specialization and a niche audience are your mantra for survival. #newsmedia #onlinemedia

Working with high profile clients has sorta become our "thing" at The Social Slayer, specifically when it comes to working with industry leaders within the film/tv and gaming industry. Which having formerly worked in both industries and self- proclaimed gamer (currently alternating between playing Baldurs Gate 3 and Texas Chainsaw Massacre) - that's absolutely the dream come true for me! So with an agency that's less than a year old, and over 10+ years in social media - here's the BIGGEST mistake i see when it comes to actually landing high profile clients for your business. ⬇ MOST people tend to assume once they've reached a certain milestone in their biz...that they have it alllll figured out. However, if you want to work with leaders in your niche, then it's crucial to be open to navigating the new, and accepting what you don't know. This allows you to identify the gaps in your biz, your strategy and team. It's finding the the right balance between being a powerhouse in your skillset, and acknowledging the room for improvement consistently. Swipe right to find out more! 💸 Our clients have been featured in. VOGUE, COSMOPOLITAN, GLAMOUR, DISNEY, NETFLIX & MARVEL to name a few. If you're looking for social media management and strategy that solidifies your brand, builds awareness and consistent clientele - then dm me CLIENT for more information about our packages available. #socialmediamarketing #socialmediamanagement #womeninmedia

Are you maximizing the potential of CTV for your brand?📺✨ CTV has become a game-changer for brands and agencies, offering unmatched reach and engagement. But are you truly tapping into everything it has to offer? - Be sure to make plans to attend Stirista's panel us at Advertising Week New York, modrated by our Founder / CEO Ajay Gupta as we dive deep into Addressable CTV's full potential! Our panel of industry experts will cover: 🔍 Elevating Transparency: Gain control and clear insights. No more walled gardens or hidden fees. 🚀 Taking Control of Your Strategy: Go beyond linear limitations with targeted messaging. 🎯 Non-Skippable Engagement: Learn how to deliver impactful ads that keep your audience engaged. We look forward to seeing you there! Media Stage 📅 Monday, October 7th, 2024 🕒 3:30 PM EDT  📍 The Penn District, 100 W. 33rd St, New York, NY Moderator: Ajay Gupta – Founder & CEO, Stirista Speakers: Jason Swartz – VP, Advanced Advertising, New York Interconnect Gretchen Littlefield – CEO, Moore Kris Magel – Head of Global Agency Partnerships, FreeWheel Sarah Zurell – Chief Marketing Officer, CELS Brands

The end of the SportsCenter era 🏀 Growing up, I used to watch ESPN every night before bed and every morning before school. If you missed SportsCenter, you missed what happened in the world of sports that day. And that was simply unacceptable. By the time the program airs today, we’ve all seen, heard or read what happened. 📺 ESPN doesn’t need a recap show anymore, they need insights and live events. Which makes their loss of Zach Lowe and Adrian Wojnarowski last week all the more curious two months after the NBA’s $76 billion TV deal was signed. But I digress. 📽️ The same premium could be said about other categories of news and entertainment when it comes to insight. By the time your audience sits down in front of the TV, their phone has already told them what has happened in the world. Beyond the live event itself, what we all look for is analysis, opinion, perspective & insight. 💭 The same could be said about the strategists you work with and the strategy work they produce. Creative teams, account leaders and savvy clients already know what’s going on in their category, with their consumer, and inside pop culture. They look towards their strategist to connect dots that previously were not connected. To provide insight, a new way of looking at a problem, data point or consumer behavior. To create more effective advertising. The SportCenter era is dead for advertising agencies, too.

In today's edition of MarkLives MEDIA. - #Sport: why does it still score big media budgets? • Real-time engagement and captive audiences advertisers can't ignore. [Graham Deneys, Struan Campbell, Glen Attwell, Tumelo Selikane] - #OnTheMEDIARadar • X sees record ad spend decline, Bloomberg partners with Turn Left in SA, DStv updates streaming app, and ZEE Africa takes over Zee channels' ad sales. - #RamifyYourBiz • Company news from Broad Media and dentsu SSA. #media #strategy #sport

In today's fast-paced business environment, staying ahead of the curve is crucial. The wheels of progress are constantly turning, and businesses that fail to adapt risk being left behind. This is especially true in the world of advertising, where innovation and agility are key to capturing and maintaining consumer attention. At Vista Radio, we understand the importance of evolving with the times. While radio might seem traditional, it remains a powerful and trusted medium that reaches a wide and engaged audience. Our approach leverages the enduring impact of radio to ensure your message resonates and drives results. The goal is to help your business connect with the community in meaningful ways, ensuring you stay relevant and competitive. Let's work together to harness the power of radio and digital media to make sure your business thrives and doesn't get left behind. Reach out to me via email @ ccharlebois@vistaradio.ca #BusinessGrowth #Advertising #RadioAdvertising #DigitalMarketing #CommunityEngagement #Innovation #MarketingStrategy #VistaRadio #StayAhead #BusinessDevelopment

Good evening LinkedIn network, Isn't it fascinating how the allure of celebrity charisma can transmute an ordinary media campaign into an extraordinary one? This was evidenced yet again by The CW's recent announcement of their fall lineup; starring the talented Sophie Turner and LeVar Burton. Renowned for their acting prowess and magnetic screen presence, their inclusion is aimed to breathe new life into The CW's offerings. This isn't a fresh marketing strategy but always proves effective, with celebrity power triggering anticipation and viewer engagement ahead of the channel's fall lineup. Sophie Turner, the "Game of Thrones' star, appeals to a young, international audience, while LeVar Burton, known for his iconic roles in "Star Trek" and "Reading Rainbow," attracts a diverse array of television watchers. Their joint involvement with The CW enhances viewer trust and lends credibility. The connection between the viewers and these stars impacts positively on the content they endorse. Indeed, quality content needs to complement celebrity involvement to form an unbeatable combination that enthrals audiences. This proves again the importance of smart marketing - blending the right measure of star power with compelling content stands a good chance not only to attract but also retain customer attention and interest. As we anticipate this fresh season from The CW, this strategy provides an insightful lesson for marketers; leverage star power with great content for outstanding results. #MediaMarketing #StarPower #ContentIsKing

What does it take to build a more responsible future for media? According to industry leaders like Matt Bourn from the Advertising Association, Kunal Nagpal from InMobi, and GroupM's Sargi Mann, it takes collaboration, transparency, and a commitment to sustainability. Learn more about the strategies they're implementing from their insightful GroupM Rooftop discussion at Cannes Lions: https://lnkd.in/geVZaVQ8 _ #GroupMCannes