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Exciting times for sports streaming! Our very own Kenny Ager, Global Head of Commercial Development at WePlay, was recently featured in Digiday by Sam Bradley, discussing the evolving landscape of sports streaming. Kenny highlighted how the shift to more flexible, pay-as-you-go models is reshaping fan engagement and monetisation strategies for sports leagues globally. Key highlights from the article include: 📈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐦𝐨𝐝𝐞𝐥𝐬: As Kenny pointed out, sports streaming is moving away from fixed-term subscriptions, offering fans more flexibility. 💡 𝐌𝐨𝐧𝐞𝐭𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Increasing focus on offsetting consumer costs through ad monetisation, commercial partnerships, and fan engagement credits. ⚽ 𝐆𝐥𝐨𝐛𝐚𝐥 𝐩𝐮𝐬𝐡 𝐛𝐲 𝐬𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐠𝐮𝐞𝐬: The National Football League (NFL), National Basketball Association (NBA), LFP - Ligue de Football Professionnel, and Lega Serie A are investing heavily in their streaming platforms to simplify fan access and increase engagement. 🔮 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠: Direct-to-consumer services are becoming a core part of sports rights holders' media portfolios, opening the door for even more innovation. Great insights, Kenny! 🎉 Full article here: https://lnkd.in/eat_wkzj If you want to chat about all things OTT, feel free to reach out at hello@weplay.co. #SportsStreaming #FanEngagement #SportsTech

The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

The Ultimate Sports Streaming Play? 📺   In an announcement of something that I believe is long overdue, Fox Corporation, ESPN, and Warner Bros. Discovery are paving the way for what could be the mother of all sports streaming services. By uniting their forces, they are prepared to launch a comprehensive platform featuring ESPN, ABC, TNT, Fox, and others. This service, which will boast rights to major leagues such as the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA), and pivotal college sports, is expected to make its debut later this year. Its goal is to transform sports media consumption by bringing together a variety of live sports content into one bundled service. 🏈 ⚽ ⚾ 🏒   This joint venture is timely, emerging as a direct response to the mass migration from traditional cable to streaming services, demonstrated by moves like NFL Sunday Ticket’s exclusive partnership with YouTubeTV.   ✅ I am genuinely optimistic about what this platform will offer to both broadcasters and sports enthusiasts worldwide.   The media industry's venture into sports streaming has often resulted in a fragmented landscape, reflecting the very cable bundle structure it sought to dismantle. This new bundled approach has the potential to mitigate subscriber exhaustion by centralizing content offerings.    If proven successful, I also anticipate an increase in streaming services and partnerships designed to satisfy the specific preferences of different audience segments. Not every platform will be able to secure premium subscription rates, but we should see a significant expansion in the choices available to consumers. We have always seen the competitive landscape of media, these companies finally recognized that a solitary approach may not be the most effective tactic, given the substantial investment required for acquiring customers and content.   Ultimately, success of this streaming platform will likely depend on its pricing structure and its ability to navigate local blackout restrictions—a persistent hurdle for the industry.   Listing all the networks involved really drives the point home— ESPN, ESPN2, SECN, AACN, ESPNEWS, ABC, FOX, FS1, FS2, BTN, TNT, TBS, truTV, ESPN+, and more.    Do you think this consolidation makes sense? How do you think this will affect existing linear broadcasts once launched? 🤔

New sports activities streaming platform: What to know https://ift.tt/aKWE6fI Los Angeles Lakers ahead LeBron James, #23, throughout the NBA recreation between the Los Angeles Clippers and the Los Angeles Lakers at Crypto.com Enviornment in Los Angeles on Jan. 7, 2024. Jevone Moore | Icon Sportswire | Getty Photos The U.S. media world was dashing — panicking? — Wednesday to strive to determine the ramifications of Disney, Warner Bros. Discovery and Fox‘s new three way partnership, an unprecedented transfer to work collectively within the years since media firms broke out their very own competing streaming platforms. The service will launch this fall and cater to sports activities followers who do not subscribe to the normal cable bundle. Customers may have entry to the entire networks owned by these firms that carry sports activities, together with Disney’s ESPN+. A few of the motivations for the businesses are clear, as they appear to sports activities to assist drive streaming income. Different causes for launching the product are murkier and extra firm particular. Many media executives are scrambling for solutions a few deal that would have main ripple results within the trade. What is the viewers? At first look, the enterprise is an enormous concern for the three largest pay TV operators, Constitution, Comcast and DirecTV. However simply how a lot they stand to lose is murky. One particular person related to the launch of the brand new enterprise instructed CNBC the platform might be “a monster” and massively disrupt cable TV. That is potential. Some share of people that ultimately join sports activities bundle will cancel conventional cable in favor of the brand new, cheaper different. The value for the brand new product hasn’t been decided, however sources instructed CNBC it will likely be increased than $30. One particular person mentioned $45 to $50 per thirty days appeared logical after discounted introductory presents expire. A product round $40 a month is less expensive than the $72.99 per thirty days for YouTube TV, which is now a rising cable different for sports activities followers. Nevertheless it’s additionally potential the platform merely would not have an enormous viewers. There is a cause tens of hundreds of thousands of People have canceled cable. Many merely don’t desire entry to sports activities and the related price. Fox Chief Govt Officer Lachlan Murdoch mentioned Wednesday the product is geared towards individuals who have by no means signed up for cable. Nevertheless it’s a leap of religion to imagine a whole lot of these folks need to spend $40 or so every month for reside sports activities. Spokespeople for Constitution, Comcast and DirecTV all declined to touch upon the brand new providing. Constitution and Comcast have not actually cared about video defections for years now. Broadband is a much more worthwhile product. Cable TV has been relegated to an add-on that helps preserve folks subs...

William (Bill) Mobley - "Sadly, Like Most Things...Venu Won’t Be a True Sports One-Stop-Shop New details have emerged about upcoming sports streaming app Venu. It will launch with 14 linear sports networks and ESPN+ content at a price point of $42.99 per month. While it certainly packs plenty of sports, it’s far from a complete offering, which raises questions of who the product is actually intended for. A $43 add-on is likely a non-starter for most consumers who are already finding ways to be thrifty with their media subscriptions. For a consumer who only watches sports, Venu may make a compelling case as a cheaper alternative to a cable package. But even still, there are professional sports that remain on broadcast and cable networks not included in Venu, with NBA games potentially coming to Amazon Prime as well. Venu alone is not a comprehensive solution. Several virtual pay-TV offerings currently boast a broader sports selection than Venu, including Hulu Live TV, YouTube TV, and Fubo TV. While the industry has high expectations for Venu as the next must-have app, it will surely be a bust if even sports fans have to subscribe to Venu at $43 plus more on top of that to get all the sports they want to see. Sports bundling will soon be more complete, consumer-side activated tech. All in one account, all devices, and a single payment. #freecast #nextgenstreaming #streamingwars #streamingsports #nomoreappdiving https://lnkd.in/eqNqEyHx

Wow. There's so much good and bad in this deal depending on where you sit in the industry, and there's a way to spin this announcement to argue both sides. For example: 1) It's good for streaming companies like Netflix, Amazon, and Apple because it validates they've made the right bet on sports content. Sports audiences are enormously valuable. They help drive tune in to other programming as lead in shows. They help drive appointment viewing in an on-demand world. Sports content can drive consumers to switch platforms and pay premiums to see the events they don't want to miss. 2) It's bad for streaming companies, because now there's a larger competitor to bid on rights and aggregate the audiences they were trying to pull away from linear and regional cable providers. For example: 1) It's good for leagues and sports properties like WWE, National Football League (NFL), and English Premier League because they can stop fragmenting their audiences and drive higher viewership numbers and build better social viewing experiences that scale without clunky registration and payment gateways. 2) It's bad for leagues and sports properties. Consolidation means fewer big customers to court and drive up media rights, and they'll struggle to carve up playoff games and other must-see events. At the end of the day, this was coming. Most media talking heads predicted it. It will drive out the smaller rights holders from the market. It's going to put the smaller streaming platforms out of business. It will give advertisers a more efficient way to reach high value sports fans. It will give sports betting platforms like DraftKings Inc., FanDuel, and PrizePicks a more dedicated sandbox for innovation. We also saw this coming. That's why we've built the sports data cloud to consolidate audiences of sports fans to help brands reach these consumers wherever they are. These audiences are live today, and we'll continue to release more in the coming weeks and months. It's hard to say this is "innovation", but network collaboration like this is unprecedented. So, it's fascinating to see it play out. We're here for it. Sports Innovation Lab #streamingmedia #sportsmedia #advertising #ott https://lnkd.in/erWt2EMc

🚀 Breaking News: ESPN, Fox, and Disney Unite for Sports Streaming Service! In a groundbreaking move, industry giants ESPN, Fox Corporation, and Warner Bros. Discovery have joined forces to tackle a common pain point for sports fans: fragmented access to content. With major media partners vying for broadcasting rights, fans have been left navigating a maze of platforms and subscriptions to catch their favorite games. Take the National Football League (NFL) , for example. Coverage spans across broadcast and cable TV (NBC, ESPN), OTT platforms (Peacock, Amazon Prime, YoutubeTV), and mobile apps (NFL+), making it increasingly expensive and complex for fans to keep up with live games. In this context, social media (Twitter, Instagram, TikTok, etc.) emerges as a vital avenue for leagues, athletes, and teams to engage with fans and keep them plugged into the latest action. By sharing compelling backstories and behind-the-scenes content, social media transforms fandom into a dynamic and immersive experience. It seamlessly stitches together the fabric of the sports world, providing fans with a unified platform to engage, share, and experience the excitement of the game. While live sports is here to stay, short-form content is becoming increasingly important for the new-age fans! Interested in exploring how you can elevate your social media content game using AI and technology? Reach out to discuss further! 🏈🎉 #SportsStreaming #FanEngagement #Innovation #shortformcontent #shortformvideo #sportscontent #artificialintelligence #artificialintelligenceforsports #sportshighlights #sportsanalytics #socialmedia

After flirting with live events and sports programming, #Netflix took its biggest leap into both earlier this year when it announced that it would be the new home of WWE’s Raw starting in 2025. The announcement was notable not just because it marked another dramatic shift for sports into streaming, but also for the frequency of the content. And as premium streaming platforms build #advertising businesses, engagement is the name of the game. According to a report published last month by Hub Entertainment Research, 54% of U.S. sports fans surveyed say that content related to their favorite sport is more important than any other content they consume, even in the offseason. But not every #sports league has the benefit of a weekly Raw. How are streamers keeping sports fans engaged in the offseason? “Think about how certain streaming platforms space out scripted content: A season of a hit show ends, and another season for a different hit show starts soon after in order to keep the consumer engaged with the platform,” says Sam Nursall, a senior analyst at research firm Ampere Analysis. “Sports-related content shows, documentaries, etc., can also fill this offseason gap and help prevent churn from sports fans.” Have you watched any sports documentaries recently?

Sadly, Like Most Things...Venu Won’t Be a True Sports One-Stop-Shop New details have emerged about upcoming sports streaming app Venu. It will launch with 14 linear sports networks and ESPN+ content at a price point of $42.99 per month. While it certainly packs plenty of sports, it’s far from a complete offering, which raises questions of who the product is actually intended for. A $43 add-on is likely a non-starter for most consumers who are already finding ways to be thrifty with their media subscriptions. For a consumer who only watches sports, Venu may make a compelling case as a cheaper alternative to a cable package. But even still, there are professional sports that remain on broadcast and cable networks not included in Venu, with NBA games potentially coming to Amazon Prime as well. Venu alone is not a comprehensive solution. Several virtual pay-TV offerings currently boast a broader sports selection than Venu, including Hulu Live TV, YouTube TV, and Fubo TV. While the industry has high expectations for Venu as the next must-have app, it will surely be a bust if even sports fans have to subscribe to Venu at $43 plus more on top of that to get all the sports they want to see. Sports bundling will soon be more complete, consumer-side activated tech. All in one account, all devices, and a single payment. #freecast #nextgenstreaming #streamingwars #streamingsports #nomoreappdiving https://lnkd.in/errSBkKG