Aparna Bala’s Post

To go from 7-figures to 8-figures (and beyond), you need to: Stop selling your product Why? If your business already makes 7-figures, you already have product validation Congratulations, your product has a real market (as long as you are not burning more money to generate that revenue) But hitting 8-figures or 9-figures can be a different ball game. At that level, it is less about your product (because that has already been well executed) Now, it boils down to your brand And brand is not logo or design or color palette. Brand is more about what you stand for and the kind of future you are creating for your buyers To hit your next revenue level, you stop selling a product and start selling the brand If you don't start focusing on brand at 7-figures, you will likely get stuck there and gradually start regressing Branding is giving your existing customers a reason to talk (positively in an advocative tone) about your product or services in their groups, communities, and everyday conversations Want to scale to 8-figures and beyond? Start working on your brand

Branding is psychology. In order to sell, you need your products or services to have a clear brand image that will resonate with your ideal consumers' self-image. If you're not clear on your own brand image, how can you expect other people to understand? Nevermind trust you enough to give you their hard-earned money! There are so many options for every single product and service out there, that selling is about personal connection now more than ever. So simply putting out ads or sending cold emails, won't cut it. To ensure you get the right people through your virtual door, you need to get SO CLEAR on your brand image. Once you've got this sorted, it'll do the work for you: 1. Your reputation will proceed you giving a competitive advantage 2. Your consumers will form a personal connection, making them more likely to buy from you over other alternatives 3. Good and strong branding means charging premium price points is more achievable So if you had to describe your brand image in three words, could you do it?

Getting all worked up over a logo in 2024? Watch this till the end... Branding is not your LOGO. You've heard it before, and it’s absolutely true: Branding has an intangible emotional impact that profoundly influences purchasing decisions. When people connect with a brand on an emotional level, it goes beyond mere transactions. A strong brand evokes feelings of - Trust - Admiration - Attachment Today's video captures this essence perfectly. It demonstrates how effective branding not only tells a story but also resonates deeply with the audience, creating lasting impressions. Take a moment to watch and see for yourself how emotional branding makes all the difference. MO - Brand Activator

How do you 2.5X your purchase rate in 12 months Step 1 is understanding this is do-able and repeatable. 250x is not. Period. Step 2 is branding. Step 3 is more branding. That’s a pretty decent graph. You see the initial dip? Before scaling for a 4.5% purchase rate, it first dipped down to almost 1. Why? It takes time to do branding. There are experiments involved, and not everything works instantly. • What the F is this branding? ❌ It’s not revising your logo ❌ Or updating your brand colors ❌ Or finding a brand ambassador to brag everywhere ❌ Having one pager brand presence over multiple places ✅Branding is finding out where your brand stands (if it does anywhere at all) in the broad market, and where exactly it should stand. ✅ Branding is being your own audience and creating multiple bridges for connection ✅ Branding is being unique in your market, and being relevant in your spot ✅ Branding is having a consistent and unique personality of your brand that customers can expect and love ✅ Branding is emotional ✅ Above all, branding is experimentation, revision, analysis and testing. Branding is, an art for masses, not only a science of numbers. Can you add more to the list?

This is the simplest way I've heard it put. When someone walks into shul and you get a feel of who they are, based on.... what time they came, what clothing they are wearing, what cologne they have on, what color their tefillin bag is..... That's branding! It's the way you make people feel. Your company also makes people feel a certain way and categorizes you a certain way. That is Branding! Marketing and Advertising are means to achieve a certain Brand! Understanding who are are (Your Brand) directly affects how you market or advertise.

Personal branding is the lighthouse that guides people to who you truly are. Your personal brand is your guiding beacon... cutting through the fog of sameness. It attracts those seeking genuine connection... ...while repelling those just floating aimlessly. Take Elon Musk - favorite example of 2024 - his audacious, polarizing brand is a lighthouse that commands attention. From moonshot goals to irreverent tweets, he unapologetically shines his authentic light. So crank up the wattage and let your personal brand illuminate the way. Be the lighthouse guiding others to the rocky shores of your true identity. Be polarizing, be bold... because a true hero needs enemies to resist, triumph and shine. It's not about blending in with waves, but being the beacon helping others navigate choppy career waters. Shine now!

Your brand is your first impression. But, what exactly is a brand? It's everything your clients and prospects say, think, feel about you, or experience when they interact with your business. And it happens whether you're aware of it or not. A well-crafted brand helps you: - Attract new clients - Communicate your unique value - Stand out from the competition - Command premium prices So, what's your brand saying about you? Take a hard look at your website, social media profiles, and marketing materials. Are they communicating the message you want them to? If not, it's time to start. P.S. This kinda stuff is EXACTLY what I put into action for you in my BrandSmash. If you're a 1-2 person service business struggling to establish a clear and compelling brand identity, DM me "BrandSmash", and I'll take it from there.

Unveiling Brand Core Values and Mission Get ready to unveil your brand's core values and mission with a splash of visual magic! 🌟 That's right – your personal branding photos are your canvas for showcasing what you stand for in a captivating and engaging way. ✨ Visual Alignment: Choose locations and visuals that mirror your values and amplify your brand's message. ✨ Style Sync: Craft your shots with a style that resonates with your brand and effortlessly conveys your message. ✨ Prop Storytelling: Use props and accessories that speak volumes about your brand's essence and mission. ✨ Color and Light Harmony: Weave colors and lighting that weave a cohesive visual narrative of your values. And there's more! These photos aren't just visuals – they're a bold proclamation of your brand's message. In a sea of competition, your clear and compelling communication sets you apart, making waves that attract a loyal clientele and amplify your business growth. In a nutshell: Personal branding photos that unveil your brand's core values and mission are a striking way to connect, communicate, and rise above the rest. As you embrace locations, visuals, and styles that resonate with your brand, you're setting the stage for growth and making your mark in the world of business. 🚀🌿 Ready to unveil your brand's core? Discover the power of authenticity. Explore more on my website or book a consult for tailored insights.

You can make every impression count If you do these 👇 Getting more eyes on your post is good but... It's even better when every impression builds trust and converts your audience into clients. How can this be achieved? It all lies in consistency. Repetition is key. Ensure every post: ↠ Has one clear message ↠ Stands for one thing ↠ Targets one audience ↠ Maintains a consistent style or look ↠ Is easily recognizable That's what branding is all about. The purpose of branding is to make you stand out long enough to become recognizable, known, and trusted for one thing. Creating a unique, memorable impression that becomes your brand signature is crucial. Let it stick by sticking to it. ♻️ Repost to someone that needs to see this What other strategy do you think works in turning your impression into cleints?

If buying decisions are emotional decisions. Then branding is responsible for emotional connection. What do people love more than breathing? It's crazy, but for many, it's their pets. Copy = Context - "Take a breath from allegies" Imagery = Identity - We support you loving your pet There's a subtle layer of empathy- the silhouettes mouth is open to breathe because of the cat. The is a phenomenal example of creating emotional connection to a brand. People don't buy products. People purchase outcomes. In this case, it's loving their pet well, and breathing.