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🎯 Let's play "Guess the Phrase"! Here's a hint: It's one of the innovative solutions we offer at Saki Digital LLP. Can you guess? Swipe for more! DM us to know more about our products & services! 🔮 #PhraseFun #GuessThePhrase #FunChallenge #CreativeAgency #SakiDigitalLLP #InteractivePost #EngageAndPlay #GuessAndWin #SocialMediaFun #CreativeMarketing

Slow down your content pipeline for it to be successful. For global enterprises like Capco, the volume of content for distribution isn't the problem.... MAX 1 post per region per day (according to Genevieve (Lyons) Davis The risk: Cannibalizing your own content. Oktopost's recent panel shared a lot of interesting advice about measuring your social activity, but one tip that stood out to me was this one by Genevieve (Lyons) Davis ⬇️ At Capco they found they had too much content to share on social media, and even though it was high-quality content, their metrics showed that it was impacting their engagements. So instead of wasting valuable content, they gave it to their advocates instead! While you're taking a break or grabbing a break, this session is worth tuning in to: https://okt.to/vre5tI

IT’S HERE! 🎉  MediaPost has just released part three of a six-part series spotlighting Pathlabs’ work with independent agencies!  The first two parts highlighted how independent agencies are shifting from in-house media execution to outsourcing through partnership and the positive impact this has on agency personnel. 👥 This latest installment discusses the technology arms race that independent agencies face when striving to scale media execution. 🏁 With insights from media experts and leaders at agencies like Penna Powers, Cayenne Creative, stiletto collective, and Conquer , you will understand how they gained access to an advanced tech stack, previously out of their reach, by collaborating with a Media Execution Partner (MEP). Have you been as eager as we have to read the newest part of this series? Leave us a comment below, and bonus points if you name your favorite piece of tech within your independent agency's tech stack! 🤖 https://lnkd.in/gmxWT9Af #Advertising #DigitalMarketing #MediaBuying #MediaExecution #Programmatic #PPC #PaidSocial #DigitalAdvertising

Case study alert: As part of the continuous exploration of different approaches to convert free visitors to registered subscribers, Berlingske Media shares further their intention to explore a registration wall for certain live blogs. “Our strategy relies on a high Revenue Per Page with ads around and within the live feed. Conversion of anonymous readers to logged-in users is part of our strategy,” Claus Danboe Poulsen, Product Manager at Berlingske Media.

I like Meltwater product video around PR reporting. Seriously, hats off for the script, production and final result in the video. It's funny and entertaining... What i found funny is the whole 'Guesswork does not work' angle. Most of the prospects/customers I talk to and online reviews complain about talk about the lack of transparency when it comes to Meltwater pricing. I concur: guesswork doesn't work!

A lot of PR agencies talk about being results-driven but it's only performance PR that can walk the walk. But what is performance PR? ➡️ A commitment to offering fixed fees for fixed outcomes ➡️ Setting and meeting targets that align with a client’s business objectives ➡️ Measuring the impact of campaigns, their engagement and visibility Much more than that, performance PR allows us to be one hundred per cent accountable to our clients. Performance PR is ingrained in our approach, as it embodies our values and behaviours. Read more about how Whiteoaks does performance PR: https://lnkd.in/e3XedtWG #performancePR #TechPR #MeasuringPR #PRmeasurement

Did you know that Six dominates the advertising world? 🌍 WPP Omnicom Publicis Havas Interpublic Group (IPG) Dentsu Creative collectively earned $68.9 billion in 2023! 🚀 These giants manage countless agencies and work with top brands like Coca-Cola, Apple, and Toyota. Want to dive into the details? 📈💡 Check out the full scoop here: https://lnkd.in/dZfyXHU4 #Advertising #Marketing #BigSix

The profits that ad agency conglomerates like WPP make are massive, yes. But they pale in comparison to the profits that consulting firms like McKinsey make. Oh, and McKinsey is a private company. They don’t have shareholders. It’s estimated that McKinsey makes 30-35% net margin every year. Consulting > ad agencies. The companies that control corporate strategy, that’s where the money is.

Old wine in a new bottle with a new label? That's what the recently announced reputation "shield" from Ogilvy seems like. Time will tell if it becomes a real, meaningful offering for the agency or if it will end up as just another conversation starter with clients. What do you think? Online reputation management (ORM) has been around for several years now and agencies and clients dimensionalize it in whatever way suits them best. Some pay lip-service to ORM and treat as a marketing checkbox that needs to be ticked. A few (their number is growing) deploy it in a meaningful manner that not just protects their brand but strengthens it too. Another aspect that's muddied the ORM waters is the debate on who owns it in a company. Is it marketing, or corporate communications, or the digital/social team? These have merged over the years with overlapping responsibilities anyway. What's your take on this whole ORM and reputation shield thingamy?

This could ignite a wave of technological advancements and foster stronger collaborations between brands, media outlets, and technology providers. The industry must rise to the occasion, creating new solutions that uphold the principles of responsible media while navigating this uncharted territory. As we move forward in a post-GARM world, the onus is on the industry to fill the void. https://bit.ly/3Xlsjgm #CommPR #PR #GARM