Apollo Strategic Communications’ Post

🌟 Excited to share that I've joined Percept as Digital Director! 🌟 It’s been an incredible journey over the past few months, meeting wonderful people from diverse industries and working with amazing clients. I’ve learned so much and am thrilled to bring my experience and insights into this new role. While I’ll continue supporting my existing clients as a freelancer, I can’t wait to dive into new challenges at Percept, an ambitious, rapidly scaling company. What does Percept do? We help companies maximize the impact of their ad spend through advanced marketing data insights and optimization. Why ad spend monitoring matters? 🟣 Eliminate waste: Reduce unnecessary costs by identifying ineffective channels and reallocating resources to maximize ROI. 🟣 Optimize budgeting: Ensure every dollar spent is aligned with strategic goals and high-impact campaigns. 🟣 Drive better decisions: Gain data-driven insights to refine audience targeting and improve overall campaign performance. Exciting times ahead 🥳

We asked Adrian Williams to tell us who his digital hero. The answer was far more than a simple choice. His My Digital Hero story is truly inspiring. Here's a clip: "What are the biggest challenges in digital we need another hero to solve? Other than measurement…I think diversity is the easy answer. I have often been the only Filipino in the building let alone in the room! In all seriousness, we need to do better to attract and retain diverse talent. Being involved in MEFA (Media for All) through mentoring and generally supporting the group and being present does help. As we all know, representation is important, so I implore people to represent! We cannot complain about the lack of diversity on a panel, at an event, in an office, at a drinks, if we do not go there and represent ourselves. As an industry we are great at innovating around problems to create new opportunities. But I feel as an industry with diversity it’s the other way round. We are great at identifying the problem of the lack of diversity but struggle to create meaningful solutions for it. As if just having a senior person of colour in the organisation or a whole marketing team of ladies is enough. Read the full story on NDA, link in comments.

New Year’s resolution? Forget the clichés. We’re not promising to work "harder"—we’re promising to work smarter, wilder, and in ways that make us all question why we didn’t try this sooner. At GroupM SSA, we’re setting the bar high. Really high. So high, in fact, we might need a ladder to reach it. Whether it’s bold new projects, unexpected partnerships, or just more out-of-the-box thinking, we’re here for it all! So here’s to the curveballs, the surprises, and the "what ifs"—because in 2025, we’re flipping the script. To all our partners, clients and people, let’s make 2025 legendary together! GroupM Sub-Saharan Africa YONDER EssenceMediacom South Africa Mindshare South Africa Wavemaker South Africa WPP-Scangroup Tebogo Skwambane

🎉 Decoding the Next Generation of Consumers at Vietcetera Media’s Customer Forum 2024! Our CEO, Thue Quist Thomasen kicked off the event, and Decision Lab shared key insights from our Q2. 2024 Connected Consumer report. We explored strategies to engage late Gen Z consumers in today’s digital world. The forum gathered nearly 100 industry professionals for insightful discussions. Huge thanks to Vietcetera for organizing and to all participants for their contributions. Key Highlights: - Facebook usage is declining, while TikTok and X are on the rise; - Threads, a text-based social media platform, is gaining popularity, especially among Millennials (Gen Y); - Gen Y and Gen Z use an average of 3 apps, while Gen X uses only 2. Recommendations for Action Plans: - Stay ahead of social media trends to connect with Gen Z; - Build a strong digital presence on their preferred platforms; - Create relevant content to capture their attention. For more insights, check out our report at https://lnkd.in/gfU3Gn9G #CustomerForum2024 #TheAEconomy #DecisionLab #Vietcetera

🚀 We’re excited to introduce Pritish Das as our new UK-based Director of Global Client Partnerships! With a strong background in consultancy, legal standards, and business development, Pritish is set to expand Observeye’s footprint across the UK and Europe, forging strategic connections that bring APAC’s rich insights to our clients. 🎯 Pritish’s Mission: 🌍 Connecting with Clients Across Europe and APAC – Bringing the region’s most valuable consumer insights directly to you. 🤝 Your Trusted On-Ground Partner – Offering clear, market-driven understanding to help execute successful research projects in India and the wider APAC region. ⚖️ Ensuring Compliance & Tailored Research – Delivering culturally attuned, market-specific insights that align with your strategic goals, making your experience seamless and impactful. Pritish embodies Observeye’s dedication to deep observation, meaningful collaboration, and a client-focused approach to growth. We’re thrilled to have him on board as we continue to redefine what’s possible for our clients. Please join us in welcoming Pritish to the team! Let’s explore new opportunities together. 🚀 #Observeye #ClientPartnerships #GlobalExpansion #APACInsights #BusinessDevelopment #ConsumerInsights #QualitativeResearch #MarketResearch #UKBusiness #EuropeExpansion #StrategicPartnerships #WelcomeAboard

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Amagi Corporation announces its entry into the Mexican market and the appointment of Miriam Rios as Director of Account Management to drive growth and partnerships. Read the Latest full News - https://lnkd.in/dakE2pB2 #Amagi #MexicoExpansion #MediaTech #CTV #BroadcastTechnology #SalesLeadership #DigitalTransformation #LatinAmerica #MediaInnovation #CloudSolutions

Meet Chioma Amah, our new Executive Assistant! Chioma takes on the role of the Executive Assistant for our founder, Birdia Chambers, ensuring everything runs smoothly and efficiently. Additionally, she assists in streamlining and coordinating processes, exploring and implementing new technologies, and analyzing data to enhance our client's online presence. Chioma's dedication and expertise play a vital role in achieving our mission of enhancing our clients' brand presence and success on social media. Please join us in extending a warm welcome to Chioma! #Teamwork #SocialMediaStrategy #socialmedia #socialmediaagency #epictransformation #epic #eptransform #contentcreation #BrandVisibility #OnlineMarketing #SocialMediaGrowth #SocialMediaEngagement #digitalmarketing #socialmediaROI #DigitalMarketingTips #chambers #goals #growthstrategy #socialmediaexpert #goalsetting #socialmediaanalytics #InfluencerMarketing #femaleownedbusiness

In an interview with Yedda Wang, Asia Editor at TMT Finance, Gayan Koralage, EDOTCO Group’s Director of Group Strategy & Malaysia Business, reflected on the company’s robust performance and outlined its focus for the year ahead.    He discussed EDOTCO’s strategic shift emphasising the company’s commitment to strengthening its presence in key markets and exploring new growth opportunities.   Gayan highlighted EDOTCO’s customer engagement strategies and revealed expansion plans over the next 12 months, ensuring robust digital connectivity in an increasingly urbanised landscape.    Watch the full interview!    #ShapingFutureConnectivity #ConnectingTheUnconnected #NationalTowerCo

Monks continues attracting industry heavyweights with Juanita Draude joining as its executive vice president EMEA to lead its EMEA region. Read here: https://hubs.la/Q033h6V30