App4 Developments Ltd’s Post

🚀 **Just Eat Takeaway.com/Just Eat for Business/Grubhub QR Code Templates Are Here!** 🍽️🛵 We’re excited to announce that our latest update at LinkShortenerIO is now live! You can now create custom Just Eat QR codes that direct customers straight to your Just Eat page in the app or on the website! 📲 It’s super easy: 1️⃣ Create a QR code on LinkShortenerIO 2️⃣ Select the "ready-to-use" and then the Just Eat/ GrubHub template 3️⃣ Add your page link, and press create! Then you're all set with a custom QR code for tour customers! 💥 Want to see it in action? Here’s a Just Eat QR code for BrewDog Canary Wharf—give it a scan and check it out! 🍻 Use your own custom QR codes in your shop windows, on marketing materials, or social media to make it easier for customers to find and order from your business! 🚀 Check it out and start boosting your orders today! 🔗 #JustEatQR #QRCodeUpdate #LinkShortenerIO #TakeawayMarketing #BusinessGrowth #NewFeature

The food delivery revenue model is fascinating. Here it is, oversimplified. It's a 3-way marketplace with restaurants, users, and drivers all playing a role. Revenue Streams: • Commission: Charged as a percentage to the restaurants. • Platform Fee: Extra charge to users for a better experience. • Subscription Fee: Discounts and free deliveries for users. • Surge Pricing: Extra delivery fee during peak hours, which can be kept by the company or given to the driver. • Cancellation Fees: Charged for canceled trips, paid by whoever is responsible. • Ad Revenue: Earned from third parties placing ads in the app. • Restaurant Promotion Charge: Restaurants pay to boost their listings in the app. Expense Streams: • Rider Payment: The biggest expense, usually more than what is charged to users as a delivery fee. • Food Wastage Fee: Cost of canceled orders after food is prepared. • Discounts: Subsidies for users and restaurants. • Customer Support: Refunds and support costs. • Payment Processing Fee: For digital payments. • Operational Costs: Rent, salaries, etc. • Regulatory & Licensing Fees: Costs related to local laws, licensing, and taxes. Profit Calculation: Profit = Total Revenue - Total Expense. Understanding this model helps you appreciate the effort behind each delivery.

How Heetch, a competitor to Uber used Uber's platform to increase their reach with $0 media budget. Part of 75 day challenge post #1 : Paris-based ride-hailing app Heetch has low awareness in a market dominated by Uber. Uber is major player in Paris. How Heetch increased their brand presence with $0 media budget. Well they leveraged their competitors platform Uber eats to deliver Heetchs ads. Isn't it interesting ? How they did it ? ‘We too are hungry, but not for our drivers’ money’, ‘We won’t make you change your favourite meal. Just your ride-hailing app’, and ‘Your pizzeria pays its taxes in France. Why not your ride-hailing app?’. These were printed on the food packaging pieces and they were distributed to top restaurants which uses Uber Eats to deliver their food and suggesting them to pack food in them . That's it . When customers orders from these restaurants they will receive their food packed in Heetch's packaging. How brilliant that move was. Results :  The campaign led to a 23% increase in brand preference, an 8% increase in ‘intent to try’ and 7.8 million media impressions with €0 media invested. Watch the video. What do you think? #uber #heetchs #marketing #genius

How do I get a free meal on Uber Eats? Here's how to get free food on Uber Eats without paying legally. Learn more ⬇️: https://lnkd.in/dw4cdFaw #tech #app #business #food

Uber Eats is a food delivery app that allows you to order from your favorite restaurants and deliver the food to your door. With Uber Eats, you can get the only USA people #uber #ubereats #giftcards #giveaway #giveawaytime #giveawaywinner #freegift #cashapp #bitcon #onlinebusiness #businessideas #usa #earnmoneyonline #howtomakemoneyonline

I opened my Uber Eats app after a really long time and was surprised by the new changes. The most notable was the inclusion of video formats to showcase different food items. Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. The new Uber Eats short-form videos are visible in carousels placed across the app, including the home screen. Once you click on a video preview, you will enter a vertical feed of short-form content that you can swipe through. You will only see content from restaurants close enough to deliver to you. Interestingly Uber Eats, does not charge restaurants to post these videos. The use of video formats is likely to initially cause some difficulty, but it will also impact customers' responses, and rich media formats are known to drive customer engagement. Although the use of video formats is new in the food delivery industry, it has been used successfully in other industries, and given the nature of the food industry, it can be a success as well. #sensorymarketing #customerengagement #richmedia

Platform giants (e.g., Apple, Google, and Uber) often possess dominant power over other participants on the platforms (e.g., app developers, small businesses and drivers). Such power asymmetry gives platform owners the edge on setting platform fees and policies to extract the surplus created by participants. There have been heated debates on whether/how to regulate these powerful platforms. The hard questions are: Would regulations work? How would platforms respond to these regulations? Our empirical research supported by National Science Foundation (NSF) forthcoming at Information Systems Research - An Informs Journal sheds lights on these questions. We investigate more than a dozen cities that imposed caps on the commission fees food delivery apps (UberEats/DoorDash/Grubhub) charge independent restaurants. We find that reduced commission fees may end up hurting independent restaurants. Why? Because platforms can tweak the recommendation algorithms to promote chains and restaurants just outside a city’s limits, where they can collect their rates in full. Full paper can be downloaded for free: https://lnkd.in/djdVyuWh Wisconsin School of Business Alfred Lerner College of Business & Economics at University of Delaware #platform #regulation #restaurants #fooddelivery

Uber Eats Promo Codes | $25 Off | June 2024 Coupons Want to save money with Uber Eats promo and invite codes? 💸  We've got an exclusive treat just for you! There are a variety of ways for you to save money on Uber Eats. 😍 You just have to check out the link given below & you can use the latest UberEats promo codes & Save Big. 💞 https://lnkd.in/e4Vq-aA6 #UberEatspromocodeforexistingusers #ubereatspromocode #UberEatsfirstorderpromocode #UberEatspromocodefirstorder #UberEatspromocode

I am very excited to see our paper with Zhuoxin (Allen) Li forthcoming at Information Systems Research - An Informs Journal . We hope to contribute to the heated debate on whether and how digital platforms and new tech should be regulated! #platform #regulation #techimpact #fooddelivery #techforsocialgoods

I was feeling lazy the other day and wanted to make a sandwich magically appear at my house, so I pulled up the Uber Eats app and put together an order. I eat at Jersey Mike’s pretty often so I had a pretty good idea of the prices, and when I clicked through my jaw pretty much dropped at the cost. Not only all the added fees, but the actual MENU PRICES were over 50 PERCENT HIGHER than what you pay in the store. ‎ ‎ I really felt the need to tell someone about this outrage, and didn’t know who to complain to first. Then I remembered how I run a wildly popular personal finance instagram account, so here we are.‎ ‎ The final cost for this sub was almost THREE TIMES more than picking it up. Bananas. Beware of the marketing tricks these delivery apps often use. Sometimes I get a notification for “$1 delivery!”. Wow. Only $1. Might as well, right?! But oh wait, that doesn’t count the “service fee” (what service are they offering that isn’t delivery again?) Plus the small order fee. Plus the driver tip. Plus the outrageously higher menu prices. It’s ok to treat yourself if you can afford it, but it’s a good idea to be aware of what you’re really paying!‎ ‎ Oh, and I didn’t end up ordering this sandwich. I cooked at home instead. Old habits die hard.‎ ‎ As always, reminding you to build wealth by following the two PFC rules: 1.) Live below your means and 2.) Invest early and often.‎ ‎ -Jeremy‎ ‎ #frugal #delivery #jerseymikes #ubereats #savemoney