The Alt Protein Project at EIT Food’s Post

As the new European Parliament steps into its role, EIT Food is driving forward with innovative initiatives to transform our food system. A standout example is the EIT Food Protein Diversification Think Tank, which plays an important role in addressing one of the 7 key food system opportunities and challenges identified for the new Parliament: Making Healthy, Safe, and Sustainable Diets Accessible for All. ✒ https://lnkd.in/d_fWW_eh Key Initiatives of the EIT Food Protein Diversification Think Tank: - Innovative Protein Sources: Developing plant-based, cultured meat, and insect proteins. - Behavioral Insights: Creating food environments that nudge consumers towards healthier choices. - Consumer Engagement: Making healthy options more appealing by addressing price, convenience, and taste. - Industry Collaboration: Reformulating products and promoting healthier options. - Policy Advocacy: Supporting the EU Protein Strategy and streamlining novel food approval. The think tank fosters broad participation to overcome innovation barriers, addressing global challenges in the agri-food system. Join us in supporting this critical mission for a resilient, healthy, and sustainable food system. 🌾🔬🤝 #ProteinDiversification #SustainableFood #ThinkTank #FoodInnovation #ClimateAction #HealthyEating 👉 Learn more about EIT Food Protein Diversification Think Tank https://lnkd.in/dfwvCth8