Appetals Solutions Private Limited’s Post

underrated way to come up with creative ideas is to give yourself a constraint. Want to draw something? Pick a word (ie Inktober) Want to build a business? Pick a great domain and build around that Helps with the cold start problem and just generally gets your brain thinking in different ways

The ideas are flowing, and at the moment it's not about knowing the end goal. The entire focus is on brainstorming. Writing anything and everything down on paper. (plenty of scrap paper. Going as deep and as wide as necessary. I took on a big project with this book. There's a big opportunity, and I want to direct people into better business/marketing practices. It will change businesses who act on advice. I ain't chilling, there's work to be done. If that can be called work. Updates on book coming regularly, stay tuned. As the picture gets clearer, more info coming.

Something is unfolding..... We all know the reality that uncertainty, chaos, and the unknown will consistently be a part of our lives. My curiosity about finding clarity, making decisions, and finding problems has led to the unfolding of a process/framework/guide/model/engine (TBD). Philosophy, big picture, vision, and perspective have always been aspects of the marketing process I greatly enjoy. Reading Howard Gardner’s Frames of Mind, and watching a Masterclass with Cornel West, has led me to think about the idea of a Marketing Mind. A common thread between philosophy and marketing is the constant practice of challenging your assumptions. Seth Godin has a quote that marketing at the core is about solving problems. The simplicity and complexity of this have stuck with me in my teaching and research for the past 7 years.  Defining the problem is at the beginning of almost any project, dream, business, or challenge. I have found interest in dissecting this in my research pursuit, with a small shift of focus to the problem-finding process.  When doing my dissertation I begin the study of coopetition. This led to more curiosity about how understanding the position you or your business have in the larger value network or ecosystem in which you operate, can provide great clarity. I want to share a prototype of a tool I have created with the hope that it will be a source of fuel for the larger puzzle coming together. In my academic and practical experience, a key component of navigating anything is understanding where you are in the first place. The below prototype about uncovering your Most Valuable Client is one way to develop or get back to your compass. Another key takeaway from Cornel West’s Masterclass was the perspective often requires participation. Evolving my perspective and sharing what I learn is at the core of my work, this is a step towards my participation. I am interested in testing out the sequencing and frequency of the design. If it is something you experiment with, let me know about any insights or challenges you experience as I continue to build this work. Click on the image for a link to the tool. https://lnkd.in/gFhnM6vm

Information is very important when you want to make good choices in business. It helps you decide what to do, leads to success, and points out any possible problems. What does this mean? You need to collect and carefully look at important information. When you have the right information, you can make smarter choices. This could be about starting a new product, going into a new business area, or even changing your advertising plan. By looking at information, you understand your business better. This can help you use your resources smarter and get more from your investment. Choices based on information are not wild guesses. They are smart and planned decisions based on facts, not just feelings. So, whether you're a big business person or just starting out, don't forget how valuable information is. Collect it, study it, use it. This might seem scary if you're not good with numbers. But don't worry, we're here to help. Follow us for more ideas and advice on how to grow your business using information. #Information #Choices #Business #Growth #Success

Is your message interesting but not compelling? It may be if: You capture attention, but little engagement You get great engagement, but few leads. You attract leads, but not enough sales. You’ve dialed in your message by: ⇥ talking to a specific person ⇥ focusing on their urgent problem ⇥ painting a picture of a desired outcome It’s a great start, but not enough: ⇥ to cut through the noise ⇥ to convert interest to action ⇥ to go from trickle to steady flow Your message is interesting but not compelling. Here’s why — it’s not clear why to choose YOU! What’s missing? A method: ⇥ that is distinct to your brand ⇥ that connects your clients to results ⇥ that’s challenging for others to duplicate It may be a model, a framework, a system, a tool, etc. Whatever it is for you… ⇥ it can convert interesting to compelling. Is it easy to come up with? No. Is it worth it? It depends… Would you like a steady, increasing flow of business? P.S. Grab 2 questions to ask to help determine your distinct method in the comments ---------- I help you grow your business, so you can grow your impact.

Well, when you put it thaaaaat way,.... All business strategies fall into 4 categories. 1. THE ADAPT: Who's successful in your category? Follow them. Just modify their strategy slightly to beat them at their own game. 2. THE IMPORT: Don't just stand there. Be inspired by a success in another category. 3. THE COMBINE: Get the tape out. A new strategy can be created by grafting features drawn from other strategies all into one. 4. THE ORIGINAL: Challenge conventional thinking. Break problems down to their essential elements. Create new solutions from scratch. Some great cases in here. Nice to see @Hubert Joly mentioned, too.

Know your competition. We hear this a lot. Yet, is this sound business advice? For tactical players, yes. But for players playing a different game - the long game - not so much. Because most of the time, the biggest threat to business is not the competition you know. It is the competition you don't know that takes you down. So how do you build a successful strategy? It is simple. Work to outdo yourself, rather than your competition. If you strive to do this, you will better your joy, your product, and your service, propelling your business forward.

WHICH BUSINESS STRATEGY WORKS BEST? MARKET-LED OR PRODUCT-LED? Your business strategy is more likely to be successful if you – successfully identify inherent features of your market, and then fit your product range and method of operation into those features. The alternative is to come up with a product for the sake of developing a better product – something new or something improved, and then to try to force the product into a unprepared marketplace. The superior product strategy is to base design, service, and reliability on the market. So, your strategy should start with the market, and end with the product. And not start with the product and try to fit the product into the market. If your strategy can achieve this, then your business operation would be structured to produce viability, and to achieving a low financial break-even point relative to the market potential of your product. Viability should be built into your product at the design stage, taking into account a real understanding of what the market’s needs are.                                                           #strategy #market #productdevelopment #livideo

This course helped me find my true passions and motivations. This will help me take a more authentic approach to the development of and idea, and how to turn it into a successful business. #humansofmcrmetrise