Appinventiv’s Post

One of the most important habits shaping content consumption👇 By the end of this year, YouTube viewing hours on connected TVs is projected to surpass Netflix. (Credit Robyn Sumner from EssenceMediacom UK) People are increasingly turning to platforms traditionally associated with shorter-form content for their long-form entertainment needs. And where this becomes increasingly interesting is the opportunities for advertisers in a fragmented market. Recent reports have suggested the CPMs on the Amazon Prime Video ad platform will be around $50, a little below where Netflix started last year. If so this seems to still present YouTube as a real arbitrage opportunity for advertisers, particularly when the content is its so niche orientated. The war for attention continues to be fascinating. #streaming #content #audiencenegagement

Paul Rogers and Josh Duggan, co-founders of Vervaunt, share insights from a survey and discuss trends that are proving successful for leading eCommerce brands. These trends include TV-style content and diversified content strategies. LIVE STREAMING NOW #ecommerce, #performancemarketing, #creativetrends, #ElevarSummit2024

In the rapidly evolving world of digital content, monetization strategies are crucial for content owners to maximize their returns. The future of content monetization hinges on three primary models: ad-funded monetization using COMO, subscription monetization, and pay-to-view monetization. Each of these models offers unique advantages, but the key to successful content monetization lies in striking the right commercial deals between content owners and streaming platforms, coupled with effective content marketing. #contentstrategy #contentmonetization #FAST #FASTCHANNELS #COMO #streamingmedia #broadcasting https://lnkd.in/eTA3YrEY

In the rapidly evolving world of digital content, monetization strategies are crucial for content owners to maximize their returns. The future of content monetization hinges on three primary models: ad-funded monetization using COMO, subscription monetization, and pay-to-view monetization. Each of these models offers unique advantages, but the key to successful content monetization lies in striking the right commercial deals between content owners and streaming platforms, coupled with effective content marketing. #contentstrategy #contentmonetization #FAST #FASTCHANNELS #COMO #streamingmedia #broadcasting https://lnkd.in/eTA3YrEY

In the rapidly evolving world of digital content, monetization strategies are crucial for content owners to maximize their returns. The future of content monetization hinges on three primary models: ad-funded monetization using COMO, subscription monetization, and pay-to-view monetization. Each of these models offers unique advantages, but the key to successful content monetization lies in striking the right commercial deals between content owners and streaming platforms, coupled with effective content marketing. #contentstrategy #contentmonetization #FAST #FASTCHANNELS #COMO #streamingmedia #broadcasting https://lnkd.in/eTA3YrEY

Sugar Puffs or Frosties? 🤔 🤷♀️ While Netflix's Bandersnatch gained widespread attention as the first interactive movie of its kind, it's worth noting that P9 has been producing interactive content since 2016. 🎥📺 By utilizing this approach, P9 is able to engage customers in a unique way, prompting them to make choices and answering questions within the movie experience. This not only enhances engagement but also allows for the collection of valuable insights. 🤔💡Interactive movies offer a new level of customer interaction and have become a popular trend in the streaming industry. #InteractiveMovies #EngagingCustomers #CollectingInsights #p9magic #interactivedesign #interactivedesign

Netflix: Redefining Entertainment with Data-Driven Content! Netflix has transformed the entertainment industry from a DVD rental service to a global streaming powerhouse with over 230 million subscribers. A key component of Netflix’s marketing strategy is its use of data to drive content creation and personalization. By analyzing viewing habits, Netflix can make informed decisions about what shows to produce and recommend to its users. The success of “House of Cards,” Netflix’s first original series, was a turning point. The company used its data to determine that a political drama directed by David Fincher and starring Kevin Spacey would likely be a hit with its audience. The strategy paid off, and Netflix’s foray into original content was a resounding success, leading to more investments in exclusive programming. Netflix’s recommendation algorithm, which accounts for a significant portion of user engagement, further strengthens its brand by offering a highly personalized viewing experience. By continually innovating and leveraging data to meet its audience's needs, Netflix has become synonymous with the future of entertainment. #Netflix #DataDrivenContent #Streaming #OriginalSeries #CustomerPersonalization #EntertainmentInnovation

Unlocking Netflix: Free Content with Ads Coming Soon – Here’s What You Need to Know Netflix is reportedly exploring a groundbreaking move by introducing a free, ad-supported tier in select markets, potentially revolutionizing how users access its content. Here’s a detailed look at what this could mean for viewers worldwide. Know more @ https://lnkd.in/gDb-S2Kw #BeforeYouTake #Netflix #FreeTier #AdSupported #StreamingRevolution #NetflixIndia #StreamingNews #DigitalContent #AdRevenue #TechInnovation #EntertainmentNews #StreamingStrategy #OTTPlatforms

Here's an article I wrote about challenging times in the TV and Film content market. Commercial broadcaster content budgets are down 19% since 2019, VOD content budget is broadly down too, but fear not! There are solutions. Turn that frown, upside down. https://lnkd.in/dc39-ABf #film #TV #contentacquisition #contentsales #insight #homeentertainment #VOD #fastchannel #broadcasting

📌 What is content monetisation? 📌 How do you start monetising your content with OTT solutions? 📌 What are the types of OTT content that can generate financial profit? As a content creator seeking new opportunities or a business eager to explore the flourishing media and entertainment industry, staying informed is essential. ✅ Discover insights that have the potential to revolutionise your strategy and significantly enhance your financial performance! ➡ https://lnkd.in/d8WhJDrp #OTT #media #content #monetisation #streaming