Westgate Resorts, one of the largest resort developers in the United States, and Spark Cooperative, a technology and guest experience partner headquartered in Miami, Florida, have launched an impactful partnership aimed at enhancing the hospitality experience for travelers across six Westgate Resorts properties. GO by Spark technology integrates guest experiences by ensuring travelers can easily access daily event schedules, promotions and essential resort updates directly from smartphone devices. The technology also allows for information to be seamlessly displayed in key locations throughout each property.
The collaboration will allow GO by Spark to showcase each properties’ creative programming and amenities, including dining options, special offers, activities and entertainment, and more.
The information will be distributed through various print and digital channels, streamlining content creation and design to simplify communication for both guests and the brand.
"Partnering with Westgate Resorts is an exciting opportunity and we’re confident their guests are going to really enjoy the convenience of seeing the resorts’ programming quickly and efficiently," said Ronnie Farzad, Principal of Spark Cooperative. "At Spark Cooperative, we want to help brands deliver and communicate an amazing guest experience, which is why working with Westgate Resorts will be so beneficial for everyone involved."
"Through our partnership with Spark Cooperative, Westgate Resorts continues to prioritize innovation in guest experience,” said Mark Waltrip, Chief Operating Officer of Westgate Resorts. “With GO by Spark technology, we're seamlessly integrating convenience into every aspect of our guests' stay, ensuring they have easy access to all our resort offerings right at their fingertips."
As of April 2024, GO by Spark debuted at the following Westgate Resorts locations: Westgate River Ranch Resort & Rodeo, Westgate Vacation Villas Resort, Westgate Lakes Resort & Spa, Westgate Park City Resort & Spa, Westgate Branson Woods Resort, and Westgate Smoky Mountain Resort & Water Park.
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7moThis place looks beautiful