Party's over: Apple tries to shrink costs of Apple TV+ productions https://lnkd.in/gnqtz7gi
AppleInsider’s Post
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Media industry content sales leader. Distribution and monetization of content. Building and executing innovative sales strategies. Revenue driver. Creative Vision. Out-of-the-box thinker. Profitable results.
Winning: Per the posted article from NYT on 7/30/2024: "150M people watch YT each month. #1 in streaming time on a TV for 17 consecutive months. Per Nielsen, in June, YT achieved 9.9% of all streaming viewership on TV (not including views on phones, tablets, computers, or YTtv). IN q2, YT ad sales grew to $8.7B. In May, 48% of YT viewership was under age 34." I believe their total content spend is......$0. Perhaps the YT content is not topping the charts for critical review, but seems to me like they are winning in a another important category called "the monies." Plus, they get to utilize all of that highly valuable first-party data just for their very own platform instead of tossing it into a massive FAST channel ocean of 2000+ channels. And, lastly, apparently the creator economy is just in the first inning.
How YouTube Took Over Our Television Screens
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Are we using new technologies to their full potential? Or are we simply using them to replicate past forms? The shift from broadcast to streamed TV is upon us, and yet so few have cut the cord. But that's all about to change. With new offerings like Playstation Vue, Slingbox, DirectTVNow, and Hulu's new TV service, we're finally seeing packages that work for us. These new offerings should change the way we view TV forever. Let's embrace the possibilities and transform the industry. #streamingtv #futureofTV #cordcutting https://lnkd.in/ewkebtek
The Future of TV isn't apps | TechCrunch
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SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅🖥️ The Verge (10/9): “Telly’s Smart TV is actually two screens: a 55-inch 4K panel on top, with a smaller rectangular screen just below that looks like a stock ticker or a menu bar. Telly calls it the “Smart Screen,” and it’s the whole business: while you watch shows and movies, part of that screen might show an ad, while another runs apps that interact with whatever you’re watching. The Telly also has a built-in Soundbar and a camera so you can video chat, a “Hey Telly” voice assistant, built-in games, and more. (Telly’s CEO) does seem to be genuinely convinced that Telly built the best TV on the market. But he wouldn’t dream of trying to sell it to you. “We would fall on our nose, we would fail.” People buy TVs based on price and almost nothing else, he says, which is why all those manufacturers skimp everywhere they can to make the set a few dollars cheaper. Telly would rather just give it away and figure out another way to make money. What is that way to make money? One word: ads! Telly is not shy about this fact. If you want a Telly, you are going to see ads, and Telly is going to collect data about you. If that freaks you out, that’s okay.” ⬇️ #smarttv #ctvadvertising #streamingtv #cordcutting #tv3
Telly has a plan to build the best TV ever — and give it away for free
theverge.com
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Have an Apple TV? You may want to check out these settings for the best experience #JimmyTechTips #AppleTips #AppleTV
My Apple TV settings recommendations
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What is co-viewing? It’s when multiple people watch TV together, and it’s a game-changer for building effective campaigns. Today, in homes across America, we know that 47% of linear and connected TV (CTV) is consumed by more than one person at a time. At Nielsen, our measurement solutions have always been people-based, giving us a reliable source of truth to size up co-viewing. Comment below to learn more or read more about why this data is essential in Nielsen's latest article: https://bit.ly/4dp8olL
Need to Know: What is co-viewing, and why should you care?
nielsen.com
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How to buy a TV: the best TV buying tips
How to buy a TV: the best TV buying tips | Stuff
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How consumers kickstart their TV viewing has changed quickly in the past two years with built-in smart TV apps rapidly gaining favor. According to Hub Entertainment Research, live programming, sports and news are the primary draws for those that opt to start TV from their MVPD set-top box – but those too are eroding. Read more on StreamTV Insider.
Smart TV apps surpass set-top boxes as entry point for TV viewing
streamtvinsider.com
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B2B Marketing Consulting: Tech, Supply Chain, and Services. Clients have included SAP, Samsung Ads, Wipro, IAB, and more.
Solid overview of what's now and what's next in TV.
Your TV set has become a digital billboard. And it’s only getting worse.
arstechnica.com
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Hey LinkedIn Friends, I don’t usually share or post too much at all on LI, however, if you are just sick of GETTING ROBBED EVERY MONTH like I was from all the Cable TV/Video On Demand (movies and TV shows)/sports/streaming service provider(s) you are currently using, give this a serious look as an amazing alternative: https://lnkd.in/g4qqUbrc If you are interested in an unbeatable price ($59.99/month) for a far superior Live TV/Cable TV network with 1,847 channels including all local channels, sports, news, comedy, kids networks, and all the movie channels (HBO, CineMax, Showtime, Movie Channel, Starz, etc.), a Movie/VOD streaming service (29,058 movies included ON DEMAND from 12 Angry Men to A Few Good Men to Spider-Man: Across the Spiderverse, and all your favorite TV shows and Series; 4,980 TV Series/Shows included ON DEMAND from Dukes of Hazzard, Happy Days, and Three’s Company to Game of Thrones, The Simpsons, and Yellowstone-----All Seasons!!), Sports Packages (NFL, NBA, MLB, MLS)/Local Channels (ABC, NBC, CBS)/Nationwide News Networks (FOX, CNN, NEWSMAX, WEATHER CHANNEL), and much, much more…CUE Streaming has your entertainment covered…have yet to see its equal in value anywhere… We’ve personally had this service for over (6) months now and the whole family loves it…excellent, personal customer service, amazing programming for all family members, and no contracts. This APP completely replaces Spectrum, AT&T, Comcast, Apple TV, YouTube TV, Netflix, Prime On Demand, Disney+, Max (HBO MAX), Peacock, Paramount+…whatever…(stream movies and TV shows going back to the 70’s & 80’s up to 2023)…it’s everything you need/want from TV and all wrapped up into ONE, LOW COST PACKAGE. Available in all US States/Mexico/Canada…All you need is home internet and/or data phone service, an Amazon 4K MAX or Amazon LTE (HDMI FIRE stick) for your TV, and a TV/Phone/Tablet/Computer. That’s right…you can also stream CUE through a phone/tablet/computer/TV…so, you can watch it on the go! Good luck if you want to try it…we did and never looked back! J.
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