AppLixir’s Post

🌐 Unlock the secrets of digital advertising's $225 billion industry! 💼 Explore where ad money flowed in 2023 and the driving forces behind its growth. Ready to dive in? Read our latest blog: https://lnkd.in/eYYFUJpT #digitaladvertising #marketinginsights

💼 Want to stay ahead in the digital advertising game? 📈 Discover the latest trends and insights from the $225 billion industry in our newest blog post. Don't miss out, read now: https://lnkd.in/eYYFUJpT #adtech #marketingtrends

What are the key factors driving changes in the digital advertising landscape for modern marketers? Why is it important for marketers to reconsider their current demand-side platform (DSP)? What steps can marketers take to future-proof their tools and strategies in a rapidly evolving ad tech landscape? Read the following article for more insight:

Remember when digital advertising was a hotbed of creativity? Those days seem like a distant memory. The turning point? Around 2013 with the rise of programmatic advertising. Since then, the landscape has shifted dramatically. Transparency diminished, the value chain got murky, and the trust between agencies and clients started to erode. Let's bring back the creativity and trust that made digital advertising great. It's not too late. What changes do you think could revive the industry?

Are Your Ads Funding Disinformation? How much of your company’s ad budget funds disinformation? You might believe the answer to be “none.” After all, most reputable brands don’t actively seek to run ads alongside conspiracy theorists, white supremacists, and troll farms. Unfortunately, that’s no guarantee. If you’re not routinely auditing your programmatic ad buys or partnering directly with the websites you want to run ads on, it’s highly likely that — by default — your brand is directly contributing to the disinformation economy. #disinformation #digital #adcampaigns #adtech https://lnkd.in/eZy5u_fw

Well, well, well, as we usher in 2024, it's time for an indispensable update on the dynamic and ever-evolving world of programmatic advertising! 🤯 Remember when 'programmatic' sounded like a term borrowed from futuristic rocket science or an alien lexicon? Those days are long behind us. In this beginner's guide, we're committed to demystifying programmatic advertising using clear, straightforward language—no technobabble, that's a promise! We'll dissect how programmatic advertising operates, providing real-world examples to showcase it in full swing. We'll illuminate the substantial benefits for both advertisers and publishers, and we'll confront common myths and misconceptions head-on. Whether you're just dipping your toes into digital advertising or you're a pro looking to refresh your knowledge with the latest programmatic insights, this guide has your back. Programmatic is now a titan in the advertising world! Don't get left in the dust—arm yourself with the full scoop and secure your place in the digital advertising realm. 😎 This revised text is now within the requested range of 1000 to 1500 characters. More at: https://lnkd.in/g-SRkvAe

Recent findings reveal critical adtech challenges, highlighting the need for brands to ensure their advertisements only appear on quality sites. This moment calls for the industry to rally for higher standards in ad placement and transparency. Let’s lead the change for a more ethical digital advertising space. #AdTech #DigitalMarketing

In the fast-paced realm of digital advertising, mastering the art of ad trafficking is key to campaign success. Our latest blog post has you covered with invaluable insights and best practices to navigate this dynamic landscape. https://bit.ly/3T7vcPT

The advertising industry is on the brink of a monumental milestone. Global ad revenue is forecasted to reach $1 trillion sooner than expected, a significant leap that highlights the dynamic and rapidly evolving nature of the digital advertising landscape. This blog delves into the factors contributing to this growth, the implications for advertisers and publishers, and what to expect in the coming years. #AdTech #BoostEngagement #GrowYourAudience #MaximizeReturns #DataDrivenMonetization #FutureProofMonetization #MediaOwners #DigitalEntrepreneurs #ContentCreators #PublishersNetwork #AdOpsSpecialist #MarketingManagers #ContentMonetization #YieldOptimization #RevenueGeneration #MonetizeYourContent #AdTechSolutions #GrowYourBusiness #CTVAdvertising #InAppMonetization #WebsiteMonetization #hntgaming

The annual IAB Internet Advertising report is here! Revenues in the digital advertising industry hit a record-setting $225 billion, marking a 7.3% increase year-over-year. Learn more about what 2023 looked like for advertising and what is expected in 2024 from the report, featured in ADWEEK: #Advertising #DigitalAdvertising