April Glaze’s Post

The political landscape is shifting rapidly, and so is the focus of ad spending. With Kamala Harris entering the race, spending priorities have moved, especially in key states like Ohio, where the Senate race alone has already seen $300 million in ad spending. Connected TV's share of political ad spending is set to jump from 2.7% in 2020 to 12.8% this year. The Harris campaign is leading the charge, allocating $200 million for digital ads, much of which will go to streaming platforms. With Experian's 240+ politically relevant audiences, your campaign can achieve precise targeting, based on voter registration data and advanced predictive technology. Our syndicated audiences are available for activation on-the-shelf of the leading TV, demand, and supply platforms to help you make an impact this election season. Let's connect to discuss how Experian's political audiences can capitalize on this shift in political ad spending. #Election2024 #PoliticalAds #CTV #DigitalAdvertising #Experian

The political landscape is shifting rapidly, and so is the focus of ad spending. With Kamala Harris entering the race, spending priorities have moved, especially in key states like Ohio, where the Senate race alone has already seen $300 million in ad spending. Connected TV's share of political ad spending is set to jump from 2.7% in 2020 to 12.8% this year. The Harris campaign is leading the charge, allocating $200 million for digital ads, much of which will go to streaming platforms. With Experian's 240+ politically relevant audiences, your campaign can achieve precise targeting, based on voter registration data and advanced predictive technology. Our syndicated audiences are available for activation on-the-shelf of the leading TV, demand, and supply platforms to help you make an impact this election season. Let's connect to discuss how Experian's political audiences can capitalize on this shift in political ad spending. #Election2024 #PoliticalAds #CTV #DigitalAdvertising #Experian

The political landscape is shifting rapidly, and so is the focus of ad spending. With Kamala Harris entering the race, spending priorities have moved, especially in key states like Ohio, where the Senate race alone has already seen $300 million in ad spending. Connected TV's share of political ad spending is set to jump from 2.7% in 2020 to 12.8% this year. The Harris campaign is leading the charge, allocating $200 million for digital ads, much of which will go to streaming platforms. With Experian's 240+ politically relevant audiences, your campaign can achieve precise targeting, based on voter registration data and advanced predictive technology. Our syndicated audiences are available for activation on-the-shelf of the leading TV, demand, and supply platforms to help you make an impact this election season. Let's connect to discuss how Experian's political audiences can capitalize on this shift in political ad spending. #Election2024 #PoliticalAds #CTV #DigitalAdvertising #Experian

The political landscape is shifting rapidly, and so is the focus of ad spending. With Kamala Harris entering the race, spending priorities have moved, especially in key states like Ohio, where the Senate race alone has already seen $300 million in ad spending. Connected TV's share of political ad spending is set to jump from 2.7% in 2020 to 12.8% this year. The Harris campaign is leading the charge, allocating $200 million for digital ads, much of which will go to streaming platforms. With Experian's 240+ politically relevant audiences, your campaign can achieve precise targeting, based on voter registration data and advanced predictive technology. Our syndicated audiences are available for activation on-the-shelf of the leading TV, demand, and supply platforms to help you make an impact this election season. #Election2024 #PoliticalAds #CTV #DigitalAdvertising #Experian

🗳️📈 Political Ad Spending Soars this Quarter! 📈🗳️ As the "Golden Quarter" unfolds, political ad spend is set to reach new heights! Dive into this article from The Current to see how digital ad strategies are evolving in real-time and what it means for the industry. This is a crucial read for brands looking to understand the trends and prepare for 2024's big election year. Read the full article here: https://lnkd.in/gEhK3iVa 💬 What are your thoughts on the future of digital ad spending? #PoliticalAds #AdSpend #MarketingTrends #DigitalAdvertising

📢 Just in! As the U.S. election approaches, political advertisers are shifting their focus to Connected TV (CTV) due to growing mistrust of social media. 📺🗳️ According to a recent report from Insider Intelligence, political ad buys on CTV have a projected increase to 45% of digital advertising spend this election cycle. This shift is driven by concerns over misinformation and Americans' declining trust in social media platforms. Another survey conducted by LoopMe revealed that receptivity to political ads is higher on CTV compared to social media platforms. While traditional media still is the bulk of political ad spending, digital channels, particularly CTV, continue to grow as more people cut the cord and young Americans raised with internet access become voters. Advertising on streaming platforms allows campaigns to reach younger voters, employ more targeted approaches, and engage and motivate potential voters. Simply put, CTV creates a controlled environment that allows campaigns can target the right audiences and ensure their messages are seen. Read more here: https://lnkd.in/erXr2ymM Source: The Current Author: Michelle Castillo

With the September presidential debate just around the corner, political ad spending in 2024 is setting records, already 35% higher in Q2 compared to the 2020 election cycle. Three points to consider ahead of the debate:   1. CTV is gaining popularity. Connected TV (CTV) is becoming a key channel for reaching swing voters, especially in local and statewide elections. 2. There is a growing shift toward digital channels. 10.5% of all presidential ad spending in 2024 was already directed towards digital, and projections indicate this could rise to 28% by the election, with CTV absorbing 45% of that digital political ad spend. 3. Political ad spending will continue to climb. A large portion of political ad spending is expected to be concentrated in the final weeks before the election, with CTV playing an increasingly critical role. With the debate setting the stage for the final weeks of the election, now is the time to optimize your ad strategy and engage voters where it matters most. Experian’s 240+ politically relevant syndicated audiences give advertisers the power to connect with the right voters as the election season intensifies. Our political audiences are available for activation on-the-shelf of the leading demand, supply, and TV platforms.  Download our political audience guide to access our audience recommendations for political campaign targeting. Download your copy here: https://lnkd.in/g2f6YggP Read more about the recent changes in political ad spending from Digiday here: https://lnkd.in/dXJ5kXsn #PoliticalCampaigns #AudienceTargeting #MarketingStrategy #MediaBuying

U.S. digital political ad spending is expected to jump by 156%, showing how much more digital platforms are used for politics. With this rise, better ad quality tools are vital in keeping online spaces safe from problematic political ads. https://lnkd.in/drKZbmyn

📊 How the 2024 US Election is Driving Up Media Costs As we approach the 2024 US election, ad spend is expected to hit a record $15.9 billion—a 30% increase from the last presidential election cycle. With this extraordinary level of political spending, the election ad market alone is now projected to be the 10th largest in the world, surpassing the total ad spend of entire countries like Australia! Here’s how this impacts brands and advertisers: 1️⃣ Higher Competition and Rising CPMs With billions in political spending flooding the market, CPMs and CPCs are set to surge. As political campaigns secure ad space, advertisers in every industry will face increased costs to reach audiences across digital and broadcast channels. 2️⃣ State-by-State Optimization is Key With a significant portion of election budgets likely focused on swing states like Arizona, Georgia, Michigan, Pennsylvania, and Wisconsin, monitoring state-level performance is critical. Brands should adjust their bids and spend based on each state’s competition to make the most of their budgets and avoid overspending. 3️⃣ Audience Saturation & Ad Fatigue With this level of spending, audiences will be exposed to a heavy load of political messaging, potentially leading to ad fatigue. To cut through the noise, brands must prioritize standout creative and precise targeting to hold audience attention. With election-related media costs reaching unprecedented levels, brands can still achieve strong results by staying agile, creative, and data-driven. How is your brand preparing for the 2024 election season? Share your strategies in the comments! #2024Election #AdSpend #MediaCosts #DigitalAdvertising #PoliticalAds #CPM #CPC #AdvertisingStrategy #MarketingTrends #BrandMarketing #AdFatigue #AudienceTargeting #PPC #ProgrammaticAdvertising #StateLevelOptimization #ElectionImpact

We've been tracking impressions for political CTV ad campaigns on the Madhive platform and found: 📊 74% of presidential CTV ads are focused on just three key states—Michigan, Pennsylvania, and North Carolina. 🔍 Political ad impressions surged by a staggering 489% in September. Learn more about these findings in our latest Political Pulse here: https://hubs.li/Q02VvF0Y0 #political #ctv #adtech #presidentialcampaign #electionseason