april’s Post

Still 'sitting down' to do your taxes? Not with april. We’re honored to have been shortlisted for the "Best Mobile Initiative for Consumers" at the Banking Tech Awards 2024, with 95% of april users filing their taxes this year completely on their mobile phones. Thanks to FinTech Futures for recognizing april as modern tax software built for the way we actually live—no desk required. Winners will be announced on the 4th of December 🤞 See the full list at the link in comments 👇

Less than 2 weeks until Money20/20! Join april CEO, Ben Borodach on Tuesday, October 29 at 9:30AM to explore "The Untapped Gold Mine of Tax Data" and how it will reshape financial services. Here are 3 key questions we’ll answer: 🔑 How can tax data unlock the next wave of fintech innovation? Discover how tax data can be the orchestration layer that powers personalized finance at scale. 💸 How to stop revenue leakage due to fragmented customer relationships? Learn how tax data helps capture a greater share of wallet with validated, comprehensive customer insights. 📈 What do tomorrow's customers demand from their financial apps? Find out why data connectivity is key to delivering integrated, cohesive financial experiences that meet the demands of younger consumers. #money2020 #lasvegas #fintech

👏 Congratulations to the first table winners of Round 1 of The Big Deal poker tournament, with AJ Qiu from Revolut taking the fintech table against leaders from Self Financial, TaxNow and RocketMoney! Missed your chance? There’s still time to join Round 2 on October 22 at 8PM, with live dealers on the groundbreaking Cloud Poker Night platform. 🃏 Join leaders from PayPal, Fifth Third Bank, and more in this epic showdown, with a $1K donation to the charity of the winner's choice at stake. Claim your spot at the table—link to sign-up in the comments! 👇

We’re honored to be spotlighted in Fast Company’s latest article, “These AI tools can make filing your taxes less of a nightmare.” Here's how we're leading the charge in AI-powered tax software: 👩✈️ AI supercharged development april’s AI copilot “10xes our human engineers,” allowing us to rapidly translate the complex tax code into intuitive software that scales *nationwide*. This means faster updates, fewer errors, and smarter tax filing. 🔀 Dynamic, tailored filing experience The software adjusts the filing process in real time, ensuring users are only asked the questions that actually matter. Ben Borodach explains, “Every time we get a piece of information, we recalculate the questions that you need to be asked." 💬 Instant, accurate in-app support april’s AI chat interface is ready with answers—providing real-time support that helps users file quickly and confidently. We’re proud to be recognized for our innovative approach to embedded tax software. Our AI-driven platform is delivering real value to our 20+ partners, streamlining tax prep and ensuring accuracy for their users. Read more at the full article on FastCo: : https://lnkd.in/e3sgFK4c #AI #TaxTech #Fintech

Ready for a glimpse into the future? 🔮 april's CEO and cofounder Ben Borodach will be in Boston on October 21st for FCAT25, joining industry trailblazers Kendrick Nguyen and Rachel P. to explore the tech and trends shaping tomorrow. Celebrating 25 years of the Fidelity Center for Applied Technology®(FCAT), this event is all about looking ahead, and you won’t want to miss it. Secure your spot before October 15th—link in the comments below! 🚀

Ready to crush fintech’s brightest? 🃏 The Big Deal is a virtual poker brawl with the top dogs from industry leaders like ADP, Atomic, PayPal, Morgan Stanley, and FifthThird Bank. What’s on the line? 🏆 Bragging rights as THE Big Deal Poker Champ 💰 A $500 donation to the charity you choose (yes, hero moment) This is your Money20/20 warm-up. Two dates to choose from: October 10 @ 5PM EST October 22 @ 8PM EST Spots are limited. Sign up now before they’re gone. Link in comments below. Featuring april's very own... Ben Borodach Raj Doshi Pat Fisher Mario Lombardo, MBA Christina Taylor, MBA, EA Yossi V.

YouGov came through with the confirmation we’ve all been waiting for: Tax data isn’t just for the IRS—it's your ticket to keeping customers happy and sticking around. In their latest report on US Consumer Bank Ratings, 3 key stats stood out as validating what we reported in the Generational Divide on Financial Services report released earlier this year: 1️⃣ 39% of young customers prefer digital-only options In a world where face-to-face banking is rare, building relationships through product experiences is key. Knowing your customers at scale and delivering personalized services that rival the in-person experience? That’s how you win in a digital-first world. 2️⃣ Cash App ranks highest in Gen Z satisfaction Cash App is gunning for the all-in-one spot with Gen Z, and they're entering their 3rd year of offering free tax filing. The message is clear: you too can win by offering the services your customers need—at a price that fits. 3️⃣ 58% want savings, 46% want credit cards Knowing what your customers are after is half the battle. Offering the right product at the right time, powered by tax data’s holistic view of their financials, turns a simple offer into a cross-sell machine and a ticket to greater wallet share. Link to download the Generational Divide in Financial Services is the comments below 👇 #PersonalizedBanking #CustomerLoyalty #FinancialServices

Mark your calendars for November 20th: april is headed to Fintech Village NYC 2024 as part of an exclusive startup delegation. We’ll be joining fintech’s top thinkers—leaders, investors, and innovators—to showcase our vision and engage with the people shaping the future of the industry. Team8 and Fintech Meetup have curated an incredible lineup, including AWS, HSBC Innovation Banking, Deloitte Catalyst, and Guts Harel Innovation Hub. This is where fintech’s next chapter begins. Join us: https://lnkd.in/eQpEkmff #nyfintech #fintechmeetup #fintechvillage

Your customers when their tax software hits them with upsells and hidden fees 😱💦 Solve a real problem for your customers with april’s Filer. Deliver what they deserve this tax season —an upsell-free, seamless filing experience that’s fast, simple, and guarantees the max refund. And here’s the kicker: 95% of users deposit their refund into partner accounts. With a 58 NPS, april doesn’t just file their taxes—it makes your brand the hero of tax season. 🏆 Max refund. Minimal friction. Big wins—for you and your customers. #moodeng #hero #embeddedfinance

♎️ Libra season is here… and so are your tax returns! Your horoscope says tax season 2024 is your time to shine—and not just because it’s another chance to be indecisive about every refund dollar. 😏 april is serving Libras in ALL 50 states this season. You’ll spend months debating what to do with your tax refund (no shade, it’s your brand 💁♀️), only to finally stash it in your Ellevest portfolio like the financially savvy balance-seeker you are. 💼📈 Tax season might test your indecision, but don’t worry, april's here for every “should I, shouldn’t I” moment. #libras #horoscope #taxtech