Aquablu’s Post

I never post on LinkedIn. That‘s going to change now!! I visited #OMR this week and heard so many interesting stories from so many inspiring people. Some of my favorites were; 🍫Tony's Chocolonely: Sadira E. Furlow discussed the hidden child Labor issues within the chocolate industry. Tony's is leading the charge for change. If you're unfamiliar with Tony's, PLEASE take a moment to look up their story. I promise you will want to buy their chocolate and be a part of their mission. 👟VEJA: SEBASTIEN KOPP shared the story of VEJA, a brand breaking the mold in the sneaker industry. My favorite part? VEJA doesn’t do any advertising; instead, VEJA spends its money on fair trade. VEJA doesn't strive to reach the highest profit margin possible or a 10-year plan to attract investors; instead, they go day by day prioritizing fair pay and happiness for everybody involved in their business. 🤩STAN Studios: Besides the awesome T-Shirt cannon they had at their masterclass (check out the free T-shirt I got!), STAN Studios talked about how important it is for brands to start the conversation with the people that care about our brand; get more stans (superfans) to strengthen our brands. Get conversations started by SHOWING what COULD be different. I’m super motivated and inspired by all the talks and people I got to meet. Even more than before, I realize how important it is for me to participate in initiatives that make a positive difference in the world. #marketing #omr24 #brands  

Collectibles? SWAG? Merch? Promo? Call it what you will, but no matter what, we know factually that it works! Exciting news from McDonald's embracing nostalgia with a new collector's meal. Learn more about how successful promotional strategies can leverage nostalgia in this article, and reach out to learn how we can help you to design your next program: [Link to the article] #Collectibles #PromotionalStrategy #Nostalgia #MarketingSuccess

Power of Partnership: Collaborate with Custom Plush Toys This infographic highlights the benefits of cross-brand collaborations involving custom plush toys. It discusses how partnerships can create buzz, drive sales, and enhance brand visibility. The infographic also provides tips for finding suitable partners, developing effective collaboration strategies, and maximizing the benefits for both brands. Visit: https://lnkd.in/dmWNNQU2 #customplushtoys #plushies #plush #stuffedanimals #customstuffedanimals #personalizedplush #customplushie #plushtoy #plushlove #softies #cuteplush #plushcollection #stuffedanimalsofinstagram #plushstagram

Unsurprisingly I have not comes across the Very brand out in the world very often as I am not their target audience. In fact I'd not even seen their stonkingly high performing Christmas ad until today (it scores 5.7 stars on the System1 scoring platform). https://lnkd.in/e9pHucyM On the face of it, to me, the ad seems quite run of the mill however if you listen to Jessica Myers with Jon Evans on the Uncensored CMO you'll get some interesting insights behind how it was created. It's an excellent conversation and certainly worth some of your valuable time today. - Amazing insights around how to engage agencies through a pitch process. - The power of testing creative and creating a fluent device. - Long term marketing in retail and the future of the brand. https://lnkd.in/eRBQANNm #effectiveadvertising #advertisinginsights #brandbuilding

🏈 The Big Game is finally here, Happy Super Bowl Sunday! ❄️ A snow-capped vehicle traversing across the Great Plains of America in order to deliver beers to those who need it most. Sounds like a great way to advertise the cool refreshment of your product on one of the most American days in the calendar, right? The problem is, are we talking about Budweiser or Coors Light? 👯 Normally, seeing a fierce competitor release an ad eerily similar to your own would be a cause for concern. However, it's the intimate understanding of how to build and refresh your distinctive brand codes that makes Budweiser’s and Coors Light’s Super Bowl commercials so different, and so uniquely their own. 🐕🚂 While Budweiser opted for a heartfelt narrative that drew warmth and affection to the animals' journey, Coors Light was bright and energetic — viewers delighting in the Chill Train's rollicking journey commandeered by iconic rapper LL Cool J. Two ads, two distinct atmospheres, each strong in their own way. 🐴🏔️ Importantly, the two brands were able to stamp their presence on the respective executions by leveraging their uniquely ownable brand cues. Budweiser’s Clydesdales — so sorely missed last year — were an unmistakable beacon that the ad was for Budweiser. In contrast, the cold mountain peaks (famously adorned on all their products) along with the Chill Train (making its first appearance in an ad for 12 years) meant the focus on ice cold refreshment was considered quintessentially Coors. As a result, viewers were left in no doubt as to which ad belonged to who. 🍻 Ultimately, both ads delivered highly likable narratives that meaningfully differentiated their brand in their own unique way — proving there’s more than one way to crack a cold one on Super Bowl Sunday. Follow Cubery for the latest insights as new ads drop throughout the day! 👇 AB InBev Molson Coors Beverage Company Sofia Colucci Kyle Norrington

Which flavor are you vibing to this SUMMER? Bring @mamitasices to your GETAWAY! 🏖️ #NLMMarketing #NLMTeam #BradingWithTheDifference #MakingConnections #DeliveringResults #SummerVibes #Beach #Getaways #MarketMakers #RetailRevolution

"Happy 11th Anniversary, Ad Box! 🎉✨ On this momentous occasion, we celebrate more than a decade of creativity, innovation, and success. Congratulations to the entire Ad Box team for reaching this incredible milestone! #celebration #decadeofexcellence #anniversarycelebration #success #advertising #adscampaign #adagencies #retailmedia #btlmarketing #retailmarketing #traditionalmarketing

For growing brands, awareness and trial are the most important factors to generate. By sampling your product to consumers at their place of work or play, you get to connect with them at the point of need, creating an experience of your brand that consumers will remember! Hear some testimonials from a venue partner we recently visited for our Overnight Oats sampling program! #ahavenue #businessmarketing #customerexperience #memberexperience #freesamples #propergood #freebies #productsampling #productmarketing #cpgmarketing

You said chicken? We heard Popeyes🍗 Watch how we teamed up with popeyes to create a buzz worthy campaign that took the internet by storm✨ #PopeyesxViralPitch #CampaignSuccess #SocialMediaMarketing #viralpitchxpopeyes #viralpitch #vpcommunity #influencermarketing #vpcommunity #influencerecosystem #agencylife #corporatejokes #trending #brandbuilding #brandawareness

Revolutionize your sampling game with our Portable Counters! Precision in your pockets. This one was done for @gracekennedygrp #mightymalt order yours now!!! #samplingsimplified #onthemove #corporateclubadvertising #advertisingexcellence #brandelevation #creativeancy #marketmagic #elevateyourbrand #innovativeads #strategicpartnership #corporateadvertising