Aquatics & Recreation Victoria’s Post

NEWS: EGYM acquires FitReserve The German-born fitness technology company bought FitReserve, a multi-studio membership with 2K fitness partners. Accelerating US expansion of its corporate wellness solution Wellpass, FitReserve’s corporate clients will join EGYM’s network. Scaling Wellpass, EGYM also acquired France’s Gymlib in 2022 and the UK’s Hussle earlier this year. With FitReserve on board, Wellpass tops 16K corporate clients with access to 20K fitness and wellness partners across six countries. Pursuing a billion-dollar opportunity in corporate wellness, global rivals Wellhub (fka Gympass) and Urban Sports Club are scaling as EGYM breaks new ground. Read the full story on Fitt Insider: https://lnkd.in/eeN6_7rE

As the CEO of a company that brings fitness directly to facilities, I’ve seen firsthand how the role of fitness in our workplaces and communities has evolved in the last year. The demand for accessible, high-quality wellness programming is at an all-time high, but facilities often don’t have the resources to manage and maintain fitness programs in-house. That’s where fitness solutions like GYMGUYZSilicon Valley come in—transforming the way wellness is delivered in facilities without adding complexity for managers. At GYMGUYZ Silicon Valley, we’ve crafted a model that makes this seamless: ✔️ We provide the equipment. No need for your team to manage or store it. ✔️ We bring the instructors. Our certified, professional trainers are ready to lead engaging classes tailored to your space and needs. ✔️ We handle the logistics. From scheduling to cleanup, we take care of it all so your team doesn’t have to. In today’s competitive landscape, offering wellness programs that are easy to implement can be a differentiator for businesses and communities. The key is not just having fitness available, but making it work for internal teams too. What does your wellness strategy look like? How are you integrating fitness into your space without extra hassle? Please reach out to me if you would like to discuss these things. #WellnessLeadership #TurnkeyFitness #FacilityManagement #EmployeeWellness #FitnessSolutions #GYMGUYZSiliconValley #GYMGUYZ

Introducing Epassi UK Epassi UK Ltd are a leading health and wellbeing company, offering employee benefits designed to improve the health and wellbeing of the UK workforce. For over 20 years, they have been on a mission to create a fitter, happier and more productive workforce by encouraging people to exercise regularly through their network of discounted gym memberships. Epassi UK work with over 2,000 companies across the UK and Ireland to give employees access to their two gym membership schemes, MyGymDiscounts and GymFlex. Over 4000 fitness facilities, including over 400 independent gyms, have already joined their network and receive 12-month company funded memberships, direct debit paying members and hot leads every month. It’s free to join their network, and they offer a simple model that drives more members, more revenue, and brand exposure. - Increase memberships – 96% of their network receives new members from them. - Generate more revenue – The average GymFlex member spends £604 on an annual gym membership. - Boost brand awareness and visibility – Promote your brand to millions of employees across the UK and Ireland for free through their platform. - Support fitter, healthier and happier employees – There has been a 178% increase in employees becoming physically active over the last 3 years. ­ If your gym is looking to reach a brand-new audience and drive more members, get in touch with Emma Vivo on emma.vivo@epassi.com to find out more about joining the network!

💣📚SUNDAY STUDY: FITNESS INDUSTRY KNOWLEDGE BOMBS📚💣 🔍 Sunday Study: Mastering the Art of Running a World Class Health Club 🏋️♀️ This week’s Sunday Study focuses on a question that’s been buzzing in our latest fitness industry forum: Question: "What are the key elements to running a successful health club?" Answer: Running a thriving health club involves more than just having the best equipment. Here’s a snapshot of the essential ingredients for success: Member Experience is Paramount: Create a welcoming and supportive environment. From friendly staff interactions to clean facilities, every touchpoint should enhance the member experience. Personalized fitness assessments and tailored programs can make members feel valued and engaged. Innovative Programs and Services: Stay ahead of trends by offering a diverse range of classes and services. Incorporate the latest in fitness technology, such as virtual classes or wearables, and provide specialty programs like wellness workshops or nutrition counseling. Strong Community Engagement: Build a sense of community within your club. Host events, challenges, and social gatherings to foster relationships among members. A connected community often translates to higher retention rates. Effective Communication: Regularly update members with newsletters, social media posts, and personalized communication. Transparency about changes, promotions, and schedules helps build trust and keeps members informed. Focus on Staff Training and Development: Invest in your team’s growth. Well-trained staff who are knowledgeable and passionate about fitness can greatly enhance the member experience and contribute to the overall success of the club. Data-Driven Decisions: Utilize member feedback and performance metrics to drive improvements. Understanding what works and what needs adjustment ensures your club remains responsive to members' needs. By focusing on these areas, you can create a health club that not only attracts members but also keeps them coming back for more. What strategies have you found successful in running a health club or fitness facility? Share your insights and let’s elevate our industry together! #SundayStudy #HealthClubManagement #FitnessIndustry #MemberExperience #CommunityBuilding #StaffDevelopment #InnovationInFitness

Why employees need a gym at work? In our latest blog, we explore why on-site gyms are essential for boosting employee health, productivity, and morale. See how workplace fitness can transform your team and culture! ⬇️ 🎯 💪

We recently conducted a survey with HR Dive to explore how fitness benefits can offer the flexibility employees increasingly desire from their employers. The study surveyed over 150 HR leaders from large companies and revealed that customizable and flexible fitness benefits are more engaging and rewarding for employees compared to a one-size-fits-all approach. With Aaptiv as a benefit, your employees can enjoy this flexibility—whether they prefer attending in-person gym sessions or accessing on-demand classes through our app. For more insights from our survey, check out our latest article:  https://lnkd.in/g9AAMiGV

📊 Global data reveals a powerful shift in prioritizing fitness, with 82% of consumers viewing health and wellness as a top priority in their daily lives. According to McKinsey & Company, the U.S. wellness market has surged to $480 billion, growing at 5-10% annually. This demonstrates a clear trend: employees are committed to fitness and wellness. 🔹 60% of U.S. consumers see the gym as an essential part of their fitness routine. 🔹 70% believe investing in their health and appearance is crucial. 🔹 60% always make time for exercise. As in-person fitness classes and personal training become the top areas for increased spending, maintaining gym memberships and fitness apps remains vital. At Corporate Fitness Works, we align with these trends, tailoring our services to fit corporate settings seamlessly. 💪 Join forces with us to elevate your employee fitness offerings. Let’s work together to create a healthier, more motivated workforce. Partner with Corporate Fitness Works today and experience the difference! #EmployeeWellness #CorporateFitness #HealthyWorkplace

HFA calls for public investment to reduce the price of gym memberships 💰🏋♂️ Global research by the Health & Fitness Association (formerly IHRSA) (HFA), says cost is still a barrier to joining gyms, which is limiting the industry’s impact on population health. Covering 10 diverse markets, the study shows how reducing financial barriers to structured exercise facilitated by fitness facilities could help drive health, social and economic benefits. The report Reversing the Physical Inactivity Crisis – Fitness Affordability as Strategic Policy reveals that fitness facility customers are significantly more active and healthier than non-members. On average across the 10 markets, gym members are 56 per cent more likely to meet World Health Organization guidelines for physical activity; reported higher life satisfaction; greater trust in their communities and emphasised the broad social value of structured exercise. However, cost was cited as a leading barrier to participation across the 10 markets surveyed – on average 61 per cent of non-members identified affordability as a primary reason for not joining a facility. A price elasticity analysis showed that even modest price reductions, enabled by strategic public policy interventions, could motivate up to 14 per cent of current non-members to engage in structured exercise. A hypothetical 10 per cent price reduction revealed significant benefits around healthcare spend, economic impact and social benefits. According to the research, a return on investment of 1.5x to 4x could be achieved through reductions in chronic disease prevalence, improved public health outcomes and productivity savings. HFA president and CEO, Liz Clark, says the findings emphasise the need to view the health and fitness industry as an essential partner in addressing some of the world’s most pressing public health challenges and urges policymakers and stakeholders to integrate affordability into strategies to promote physical activity. “This research provides policymakers with the evidence needed to act decisively,” says Clark. “By prioritising affordability, we can remove a leading barrier to structured exercise, drive health improvements, strengthen social cohesion and fuel economic resilience. Public investment in fitness affordability is not just a cost but a strategic initiative with profound returns.” HFA collaborated with Portas Consulting to carry out the research, the study integrates consumer surveys with Portas’ proprietary Social Return on Investment (SROI) model to evaluate health, social, and economic outcomes. To read the full story, click the link below. Be the first to know what's happening in the industry by signing up to our digital releases here: www.hcmmag.com/signup

Why focusing on LOCAL can help you get more clients / customers If you run a fitness, sport, or wellness business, your community is a HUGE asset. By focusing on your local area, you can tap into a whole new level of growth. Why?? Geography is KEY - Your neighbours are more likely to join your gym, fitness studio, or wellness centre than someone 30 miles away (duh, kinda obvious but it needs to be said!) Focus your efforts on becoming a household name in your local area, like in my case Portsmouth & Southsea! Collaborate with Local Businesses - Partner with other localbusinesses in the sports and wellness space. Whether it's a cross-promotion or hosting joint events, you’ll expand your network and reach potential clients who are already interested in health & fitness but may not be aware of your brand. Engage with Local Events - Portsmouth has an amazing community of events—from races to festivals and even workshops. Show up, be visible, and connect with potential clients who are already invested in fitness, it makes it SOO much easier.. Want to learn more about building a strong local network and growing your business? Join me and some other fitness / wellness biz owners for the Fitness Founders Meet Up on 23rd October in Southsea! There are so many incredible businesses in the sport and wellness space in the area, so let's work together to build a healthier, stronger local community. (cheesey, but its the reason we're in this biz right?) #PortsmouthBusiness #FitnessFounders #SupportLocal #FitnessCommunity #FitnessBusiness #PortsmouthFitness #SouthseaWellness #LocalBusinessNetworking #HampshireBusiness

Elevating Wellness in the Fitness Industry As a passionate leader in the fitness and wellness space, I am driven by a mission to enhance lives through innovative approaches to health and recovery. Managing different facilities over the years has given me invaluable insights into the evolving needs of today’s fitness enthusiasts. It’s not just about workouts anymore; it’s about creating holistic wellness experiences that balance performance, recovery, and mental well-being. From incorporating cutting-edge wellness products like compression therapy boots and LED light therapy panels to curating recovery-focused spaces, I’m committed to helping people achieve their best selves in and out of the gym. As the wellness industry continues to grow, I believe the integration of recovery and mindfulness practices into traditional gyms is not just a trend—it’s the future. Whether I’m leading teams, optimizing gym operations, or exploring new wellness innovations, my focus remains on creating spaces where people feel inspired, supported, and empowered to reach their goals. Let’s connect and share ideas on how we can shape the future of fitness and wellness together! #FitnessLeadership #WellnessInnovation #RecoverySolutions #HolisticHealth #spa