Aradhya Varyani’s Post

New Government is firmly in the saddle. Key takeaways : 1. Every product/brand/human has a life cycle. Introduction, Growth, Maturity, Decline. This rule of nature no one has been able to circumvent. "NAMO" is a GLOBAL SUPERBRAND bigger than any in India in its history but like everything reaching its maturity and decline phase. 2. Data may be the new OIL. But if one tortures DATA too much, it will confess to what you want it to say and make the floor very slippery. The faultlines were clear in the campaign of '400 paar' but the good old and ever dependable human intelligence was ignored in favour of data. One side fought with data other fought with humans. 3. Imagery and brand persona is the first attraction. "RAGA" seems to be building a CULT of REBEL ( 20 to 30 age group who are unhappy with most things in life). Carefully selected and differentiated but simple attire, Black Trousers and White Polo T Shirt with bulging biceps and lean physique coupled with interaction with " AAM AADMI", it is clear that brand "RAGA" is on the GROWTH stage with his sometime logical and illogical statements ( like our teenage kids). 4. History tells us that wars are won by boots on ground. Foot soldiers motivation is driven not by INCENTIVES or STICKS. The umbilical cord is the SUPERVISOR. The Middle Managers swung this verdict from INDIA. One side had complaining and complacent MIDDLE Managers while other had MOTIVATED and RESOURCEFUL Managers. 5. INDIA is changing. Shahrukh, Salman, Akshay is the PAST. We are impatient for Content and Tangible Results. No one is interested in bickering. We want ACTION. It is the world of 20-20 and Quick Commerce. Patience is a very expensive commodity. #retail #sales #distribution #talesofsales #fmcg #d2c #fashion #pharmacy #wellness #leadership #culture #employee #organizationalbehaviour

𝘖𝘭𝘢 𝘊𝘌𝘖 𝘉𝘩𝘢𝘷𝘪𝘴𝘩 𝘈𝘨𝘨𝘢𝘳𝘸𝘢𝘭'𝘴 𝘰𝘭𝘥 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸 𝘳𝘦𝘴𝘶𝘳𝘧𝘢𝘤𝘦𝘥, 𝘸𝘩𝘦𝘳𝘦 𝘩𝘦 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘢𝘭𝘭𝘺 𝘴𝘵𝘢𝘵𝘦𝘥 𝘵𝘩𝘢𝘵 𝘸𝘦𝘦𝘬𝘦𝘯𝘥𝘴 𝘰𝘧𝘧 𝘢𝘳𝘦 𝘢 "𝘞𝘦𝘴𝘵𝘦𝘳𝘯 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘪𝘮𝘱𝘰𝘳𝘵" 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘐𝘯𝘥𝘪𝘢'𝘴 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘴. This is the problem with Indians! They are forever caught in the definition of Indian, Western, etc. We are in the 21st century, and our concern should be how to provide innovative products or services to customers. Look at the three major Asian countries: China, Japan, and South Korea. The average businessperson from these countries, without boasting about their culture, always strives to roll out newer and newer products. Other than language, the citizens of these countries have embraced Western culture without qualms. International customers do not buy because of the cultural superiority of the country that develops the products or services. They buy them because of their appeal. The editorial of today's Times of India says TATA group is only the Indian brand among the world's top 100 most valued brands, per Brand Finance global rankings. The sooner Indians come out of their obsession with their culture and start looking at these global rankings the better. Their major concern should be production of world-class products or services the better. The same editorial further says, Apple, Microsoft, Google and Amazon grab the top four spots, Samsung stands fifth, China's tikTok and ICBC bank are ranked seventh and tenth. If choosing a weekly offs is the yardstick, then we must stick to Saturdays and Sundays as all the top-notch Americans take offs on these days. These companies did not bother about the American culture.

There are multiple ways to divide the market into customer segments: (i) WHO?: based on their identity, consumption patterns, tastes and preferences. eg: people of a similar region can show similar buying patterns and together for a market segment (ii) WHERE?: based on the geographical location eg: consumers in northern India buy more diamonds compared to those in southern India, who mostly buy gold (iii) WHAT?: based on what people want or expect from a business. eg: some people go to the supermarket to buy groceries, while others go to supermarket for dairy products or bakery products (iv) WHY?: based on why they wish to buy a product or service. Motivation factor. eg: someone might buy a car for transportation whereas someone else buy jewelry for consumption while others may buy it as an investment (v) HOW?: based on how the product would be used. eg: the need of someone who needs a laptop for gaming would be different from someone who requires it for basic MS office use. the needs of these whose who use it daily would be different from those who use the laptop once in a while

India's consumer market is booming, and by 2030, it's set to hit $6 trillion🚀 So, how can a business tap into this lucrative opportunity? The Indian market is as dynamic as it is diverse. Here’s what the data shows: 🔹 Brand Loyalty: 72% of Indians stick with brands they trust. 🔹 Price Sensitivity: 67% will switch brands for a better deal. 🔹 Quality Preference: 80% value quality enough to pay more. Successful brands, like the Tata Group, have demonstrated the power of combining these elements to capture the hearts of Indian customers. So how can you make your presence known? →Master the art of blending loyalty, value, and adaptability: Indian customers appreciate tradition, quality, and cost-effectiveness in perfect harmony. →Stay relevant: Keep an eye on emerging trends and adapt your offerings to meet evolving consumer preferences. →Build trust: Establish a reliable brand image that resonates with Indian consumers and their values. →Leverage local success stories: Learn from brands like Tata Group, who have expertly navigated the Indian market. This list is far from exhaustive, and your experiences are invaluable so let's continue it in the comments. Your perspectives can inspire others on their professional journey. #india #business #market #entrepreneurship

I hear some people saying that there is no more potential left in Indian equities . They are mostly teenagers ruining money in F&O trading just in the hope of getting some easy money and don’t even understand 1% of how the markets work. Indian markets still have a long way to go. It requires choosing companies with strong fundamentals and, most importantly, the hardest thing of all PATIENCE Just imagine, if this is the current situation in India: - Only 4% of people own automobiles - Only 6% of people travel abroad - Only 8% of people have air conditioners in their homes - Only 18% of people have refrigerators in their homes - Only 37% of people have smartphones in their hands Now, look at how much room is left for growth and how much potential still exists. *JUST AN OPINION*

What do you see in the next 5 years scenario of india? I see a country with lakhs of billionaires . Do you support the initiative with me to make the make in india initiative? Then join us at EVO Connect - a platform created by group of professional indians to capture the whole domestic as well as international market. Join in offline or online chapter yo grow your business 10x in next 5 years. Join in to this billionaire journey with me. So are you ready?

Aaj kal ki baachein - How is their earning and spending pattern differ from the previous generation ? Thanks Pari Bajoria for the opportunity to contribute to this well researched and well presented article.

PM Modi highlights Mark Mobius’ ‘love for India’; says renowned global investor believes 50% should be invested in Indian stock market - Times of India Citing Mobius’ view, PM Modi said, "Mark Mobius is one of the many persons who loves India. Prime Minister Indian economy, which is the fastest growing major economy in the world, is all set to become the 4th largest economy in the world in 2025 as per IMF’s nominal GDP predictions. var _mfq = window._mfq || []; _mfq.push(); !(function(f, b, e, v, n, t, s) { function loadFBEvents(isFBCampaignActive) { if (!isFBCampaignActive) return; (function(f, b, e, v, n,... Read more here: https://lnkd.in/dZEfCA4F . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #Business

Brands are going to be the 🎯NEXT BIG THING in 🇮🇳 INDIA if our nation plans to grow its GDP 2x in the next 5-10 years. 🚨WHY?🧐 According to Visual Capitalist, USA, the top dog in terms of GDP has 51 brands🤯 in the top 100 global brands, which accounts for $3.2 trillion in its economy for the FY 2023. 🤓 This means that, except for the top 5 countries, all the others have a lower GDP when compared to the brand value of these 51 USA brands, which include Apple, Amazon, Microsoft, Google, Walmart, Facebook, Instagram, Starbucks, Tesla, etc. 🧐 But, here is the catch! 𝘉𝘳𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘦 𝘪𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘪𝘯𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘢𝘯𝘥 𝘩𝘦𝘯𝘤𝘦𝘧𝘰𝘳𝘵𝘩 𝘤𝘢𝘯𝘯𝘰𝘵 𝘣𝘦 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦𝘥 𝘸𝘪𝘵𝘩 𝘱𝘳𝘦𝘤𝘪𝘴𝘪𝘰𝘯. 💯 When we look at the growing culture of D2C brands in 🇮🇳 India and shows like ✅ Shark Tank India providing them a platform (or pushing them) to grow and compete with legacy companies, it surely shows a change in the Indian brand ecosystem and consumers' acceptance to try something new for a change. What are your thoughts on the same? #branding #startup #economy #ecosystem #growth

https://lnkd.in/gSyETnKi "Picture this: a young street vendor in a remote village investing in the stock market, a retired teacher in a bustling city checking her portfolio on her smartphone, and a college stu- dent discussing investment strategies with friends over coffee. These scenes, once unimaginable, are now a reality for millions of Indians. The reason? A technological revolution that has swept across the nation, transforming the financial landscape and empower- ing ordinary citizens to participate in India's growth story like never before."