Arc XP’s Post

🚀 Day 12 of my 21 Days Series:  Dynamic Pricing Models for Media Companies 🚀 How do leading media companies stay ahead in a market where timing is everything? Discover the power of dynamic pricing models enabled by Canvas Space’s proprietary technology, allowing real-time adaptation to viewer demand and market conditions. 👥 Calling all media professionals! Your thoughts and feedback are invaluable. Comment on the videos, share your views, and let’s engage in meaningful discussions about the future of content monetization. Vignesh R., Madhan Karky #MediaInnovation #ContentMonetization #CanvasSpace #AttentionEconomy #MicroContentMonetization #DynamicPricing #MediaStrategy

At the recent Programmatic Summit 2024, our Head of Marketing Nicole Hunter, alongside Joel Trethowan, Co-Founder & Managing Director, Alchemy One (B Corp) and Joanna Georges, Head of ANZ, Scope3, delved into the critical intersection of digital advertising and environmental impact. 🌏📱 The numbers are staggering: every 1,000 digital impressions in a campaign equate to one load of washing in terms of carbon emissions. 🫧 With our industry generating billions of impressions monthly, the scale of this challenge is undeniable. But here’s the good news: we can have agency over our media investments. While we can’t control the electricity grid, we can certainly influence where our advertising dollars flow. By prioritising low-carbon, high-attention, and quality inventory, we can drive meaningful change. Collaborating with Alchemy One and Scope3, we embarked on a journey to reduce our programmatic carbon footprint. Through guidance and optimisation from Alchemy One and data from Scope3 to understand our carbon impact we successfully reduced emissions by 44%, all while enhancing performance 📉 📈 #Sustainability #CarbonReduction #ProgrammaticMarketing

In the realm of #digital_communication, every pixel, every character holds immense power. It's a world where precision and finesse reign supreme. By delving into the intricacies of #audience_psychology and cultural nuances, you unlock the ability to craft content that speaks volumes without uttering a word. Welcome to the art of digital dialogue, where every keystroke tells a story.

The Algorithm Paradox: How It Shapes Our Lives and Our Views Discover the hidden influence of algorithms in our daily lives and its impact on content viewership. Join us as we explore the disconnect between success and visibility on platforms. Learn why certain content goes viral while others struggle to gain traction. #AlgorithmParadox #InfluenceOfAlgorithms #ContentVisibility #ViralContent #OnlineSuccess #SocialMediaInfluence #ContentViewership #DigitalInfluence #ContentAlgorithm #OnlineVisibility

Don't be fooled by flashy features, or confusing jargons, tech marketing has a lot more to it than you can already imagine. 🙃   What truly matters? ✨Highlighting benefits. ✨Using clear language. ✨Reaching the right audience. P.S: What other tech marketing myths would you like us to address? 🤔 #TheTechCreatives #MeetTheTechCreatives #DebunkingMyths #Martech

In business settings, #Content is only 'King' when it successfully attracts, informs, motivates, and compels a desired monetization (lead-gen tied to currency exchange) action - as measured through clear diagnostic #analytics. Consider it King++ 🫅 if it also delights and engages, figures prominently in spaces frequented by #marketing/sales-qualified audiences, and can be labeled 'evergreen' on account of its comprehensiveness. This broad playbook is simple to comprehend, scalable (with varying degrees of complexity and nuance), and yields results: the real end sought for all the effort and expense! The key is to keep at it - maintaining the standards set. So, easy does it (when you know how 😄).

POV: You finally discovered the hub for your digital content creation dreams. We're bringing the best under one roof at the Digital Asset Congress! Meet, create, and share LIVE with leading podcasters and creators. Get noticed in the digital space! Wanna be part of it? 🌟 Share your thoughts below or hit us up @DigitalAssetCongress! #Innovation #DigitalContent #CreatorLab #DAC2024

The Genz Narrative has gone WILD!!! Content around spreads like wild fire. We used to say News must be timely...now I say ads Must be timely. This got me thinking about how creative this digital team is. We are currently #resistingfinancebill2024# and that is what we continue to push for. Seize the moment and make it known that your brand respects and accomodates the GENZ. #digitalcommunication#

This is an example of auto-adaptive #mixedreality. Learn more about it right here 👉 https://lnkd.in/eNPHVgv9 I interviewed Moritz Loos the CEO of 2Sync and asked him why we need this more than ever if we want the #digital content to adapt to any environment.

Imagine a #cognitivereality where your dreams unfold in real time, seamlessly woven into your waking moments. Picture auto-adaptive cognitive imaging transforming your lucid visions into vivid depth maps, enriching your perception with layers of clarity. Feel the ambiance of cognitively extracted spatial audio envelop you, drawing you into a 360-degree sensory journey that captures the essence of your DreamRealms™️. Embrace the profound connection between your subconscious and conscious mind, as every dream intertwines with your reality, creating an immersive experience unlike any other. Let this vision guide you into a realm where your dreams and reality coalesce in harmonious synchrony. #NeuralNetworks #SunSiteAGI #DeepLearning #MixedReality #digital Disclaimer: Please note that the video included in this repost may appear visually similar to the topic at hand, but it is not related in content. We do not claim ownership of the video. Thank you for your understanding! #LinkedIn Video Source: @Mortiz Loos