Arc XP’s Post

Excellent framework by David Hobbs that guides you on how to better leverage research for cross disciplinary audiences. A slight restructure will encourage non academics/domain researchers to avail themselves of your work. Provide context on why it’s important to different audiences and create off-ramps to ancillary information that is helpful to that reader.

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝗘𝗢: 𝘌-𝘌-𝘈-𝘛 ❌ 𝗙𝘂𝘁𝘂𝗿𝗲 𝗦𝗘𝗢: 𝘕-𝘌-𝘌-𝘈-𝘛-𝘛✔️ If Google can't recognize the author name, forget about receiving N-E-E-A-T-T signals. It's like forcing Google to cheer for a magic trick without revealing the magician. So what's the key? Nothing, just establish your identity in Google’s Knowledge Graph. No, it's not rocket science. Just tick these boxes: ✅ Featured in 'People Also Ask' sections? ✅ Ranked in the top 10 or 20 in your niche? ✅ Recognized as a trustworthy industry expert? ✅ Authored a book or partnered with key players in your field? Is there any other way around Google's knowledge graph? Go ahead, let me know in the comments :) 

🚀 Have you ever stopped to marvel at the near divine omniscience of the Google Review? I certainly have. Though some may argue it's only as enlightened as the user behind it, I beg to differ. Why, you ask? • Paving paths: We've all been in that position of having to choose between different products, restaurants, or services. Google Review is like the North Star, guiding our spaceship in a galaxy of choices. • Uniting the chorus: Google Review creates a unique harmony, bringing together voices from all walks of life to sing one tune - honesty. What's more beautiful than that? • Incognito heroes: Here's my hat-tip to those unsung heroes, carving time out of their schedules to drop a comment or score. They may not wear capes, but they're negotiating the consumer world on our behalf. ✨ So let's raise a toast to Google Review. Helping us navigate, unifying our voice, while championing unsung heroes. They've made chunk of data feel like a supportive friend! Han Solo said it best, Nebula or not, we keep to the course. It's safer! Especially if Google Review is plotting it. 🚀 💫

Check out this 5 Star Google review!

⭐⭐⭐⭐⭐ How much influence do these little stars have? 📣 Word on the street: A lot! But fear not, you can find all the answers you need to make them shine for you on the latest episode of the Local Marketing Beat! 🎙😎 Our host Christian Arriola is delving into the topic of reviews with Amanda Stichter, Chief of Operations at Virtual Vision Computing, LLC, and Cris Thome, Global Head of Product Marketing at Uberall. You'll get the inside info on all this and more: 🔥👇 🔍 What Google is really looking for when it comes to reviews. ⭐ How to respond when you get a tricky review - whether it be a 1-star novella or a 5-star review with no text. 😩 What to do in the face of creative AND technology fatigue. Tune in now: https://lnkd.in/eedi7u5d And let us know, where do reviews heavily influence your decisions as a consumer? 🧑🍳🏩 #localmarketingbeat #reviewmanagement #reputationmanagement #localmarketing #restaurantmarketing #hospitalitymarketing

Hi Tech Savvies check out our new article on medium! Make sure to subscribe for more content like this!

FLOW MANIFEST: A way to plan for bigger outcomes. Turns out it is not just 'junk-science'. check out the google deck: https://lnkd.in/gy_GBErt

Using Google's Ngram Viewer, I traced the usage of the word "optimize" over the past 220 years. The data shows an exponential increase, particularly in the last 60 years - mapping neatly to the exponential growth in computing power over that same period. It's obvious how this technological progress has transformed our day-to-day lives. We run our lives from our phones, share with vast anonymous audiences online, and communicate instantly across the globe. But I'm most intrigued by how these tools alter our perception and consciousness - the psychological impact of their very existence. How did optimizing one's life become a symbol of progress? This is what I've written about in my most recent substack post. The link is in the comments.

🤫 Our president Cyril Chaib was invited to Mountain View at Google’s headquarters to discuss 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 and the future of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴! 📕 These discussions are c͟o͟n͟f͟i͟d͟e͟n͟t͟i͟a͟l͟, but if you want to learn more about these topics, you will find (almost) everything you need to know in our white paper on media trends for 2024. 👉 https://lnkd.in/e5F2-Ufz