ArcBest’s Post

There is no motorsport in the world that provides the sensory experience like NHRA: Championship Drag Racing. The market research conducted for my fans shows that 82% will make a buying decision based on whether a business has partnered with my team. Big things are coming for Right2Breathe and our outreach to the NHRA fanbase, so now is the time to get involved before it's too late. If you are interested in bringing your brand to a responsive audience, let's talk soon. #sorrynotsorry #bestvalueinsportsmarketing #makeadifference

If you only watch one video this week, then make it this one. 12 minutes of pure gold from our Shell family as Charles Leclerc, Carlos Sainz and Joey Logano compare the on-track differences between Formula 1 and NASCAR.  But while there are many differences, the three drivers also touch on the similarities they share, whether that’s striving to reach ambitious goals or working hand-in-hand with Shell experts to gain as much competitive advantage as possible. And why wouldn’t you, when the specific formulation of your fuel or lubricant might just be the difference between coming first or second?  Something that has clearly rubbed off on Carlos’ off-track habits as well, as he confesses that he’ll only take his own personal car to Shell stations to fill up on the weekend! After all, the race fuel used by Scuderia Ferrari contains 99% of the same type of compounds as are found in Shell V-Power road fuels. You stick with what you know, I suppose! https://lnkd.in/gM-rs3Me #Motorsport #Sustainability #Fuel #Lubricants 

Hooning refers to driving dangerously or recklessly. Speed racing and drag racing are examples of hooning offences.   These are serious offences that can result in licence suspension.   For more information on hooning offences, click here: https://lnkd.in/gU9jDV-n   #TrafficLawyers #SydneyLawyers #Hooning #SpeedingOffences

If you have time, take a look at this interesting article featuring my older sister. This is definitely worth reading!

1. Every racing team undoubtedly sets a goal - a time they want to finish within, a time they’re targeting which defines  success or failure.  Completion time is a goal. 2. Every racing team member commits to and holds each other accountable to speed. To completing their leg of the race in the shortest amount of time possible.  Speed is the commitment. 3. Racing teams discuss and negotiate strategies to meet their goals.   Negotiate strategies, not time. 4. The rules of the race are like the quality standards. Standards, which set boundaries and requirements everyone must adhere to. 5. Think like a racing team and go run your race! Follow for more content like this.

🏁| F2 Practice Session Report 📝| Zane Maloney led from Jack Crawford and Enzo Fittipaldi after the F2 Practice session. 💡| With high levels of tyre degradation many drivers spent the session testing out the life of the hard compound tyre. Tyre strategy will play a massive role in the feature race. 📱| Read more about it EverythingF1 https://lnkd.in/epncv-wE

First season of racing complete. It had everything from extreme highs and extreme lows. A class win, multiple trophies, lots of learning, great competition, mechanical challenges and of course a scary crash. 🙄 The question people often ask is, 'Why go racing?' There are many reasons not do. Cost, safety, time, ego, environmental impact, business relevance... There are however, many positive reasons that far outweigh the negatives: Product development: Both car and driver were fitted with multiple prototype Bluetooth/ANT+ sensors, detecting everything from heart rate, R-R intervals, temperature and sheer force Nm on suspension components. RF engineers will understand the challenges of broadcasting 2.4GHz around large solid objects. Try doing this on a car travelling 120+ MPH in torrential rain with extreme vibration. Teamwork: I could never have raced on my own. You need a team. Led by former racer, Callum MacGregor and chartered engineer Henry Stephens MEng CEng MIMechE, the team kept the car in top shape, making intricate setup adjustments from my feedback and making last minute strategy calls that resulted in a class win. The cliché 'you win and lose as a team' is so true. Networking: Possibly the most overused business phrase. We didn't go racing to make a name for ourselves or join a network of motorsport professionals. Yet, in one season we formed close relationships and learnt from people in different industries and have started a R&D project with an established motorsports facility (more on than to come). All because we shared a common interest. Competition: There is nothing more competitive than business, even racing. We face increased competition from larger/lower cost OEMs every year. Sometimes its good to remind yourself how important competition is. You don't just want to beat your competition, but also learn from them, respect what they do well, drive motivation, understand how they overcome similar challenges and ultimately remember - healthy competition is good.

Get your fuel strategy right and you'll have a BIG advantage in races. Here are - some of - the trade offs you need to consider. https://lnkd.in/eR8P5BEF