Archipel&Co.’s Post

If you can achieve your change with just one corporate partner, two things might be true: 1) Your ambition isn't high enough. 2) You're over-reliant on that partner. This lack of visibility and transparency could hinder your understanding of the change you're driving and how it's being implemented. Relying solely on one partner is like brand purpose by donation. While supporting not-for-profit organisations is commendable, if your goal as a brand is to be deeply engaged in delivering your brand purpose, you need a broader approach. You need an ecosystem of partners. Sure, working with big partners can be efficient and straightforward, but it might also be a bit shallow. You could miss out on valuable opportunities to learn, grow, and truly integrate your purpose into your operations. Aim higher, build a network of partners, and fully embrace the potential for creating deeper impact.