🎸 How does South by Southwest Festival make Austin the live music capital of the world?
For nine days in March, the South by Southwest Festival (SXSW) draws over 300,000 visitors, 1,500+ artists and 3,000 speakers from the music, film and tech industries to Austin, Texas.
First started as a local music event in 1987, the annual festival and conference has since welcomed Prince, Lady Gaga, Taika Waititi and Barack and Michelle Obama. In 2022, Sydney hosted SXSW’s first outpost festival.
SXSW’s popularity is key to the city’s economic success. The Austin Tourism Commission describes the live music scene as 'the single biggest contributor to desirability, liveability and growth for the City of Austin', contributing roughly USD $2 billion to the local economy before the pandemic. It has helped attract tech industry giants like Tesla, Google and Apple to relocate or open new offices in Austin.
However, this rapid growth is putting a strain on city infrastructure and gentrification threatens to displace the 100,000+ creatives living in Austin. That’s why the Austin Economic Development Corporation is working to protect the city’s creative workforce and cherished music spaces.
Through our flagship Leadership Exchange Programme supported by Bloomberg Philanthropies, the City of Austin has collaborated with London and Sydney to share strategies for growing affordable creative space. This has helped Austin to create a new Cultural Trust which supports the acquisition and preservation of music and arts spaces.
Read more about our Leadership Exchange with Austin: https://lnkd.in/g63_HcrS
#WCCF_LeadershipExchange #Austin #SXSW
Image: Blakchyl performs at SXSBreaks at Revival Coffee in East Austin on March 13, 2024. Photography by Julius Shieh.
architecture+ Glad to be a part of making this project a reality!