We are thrilled to announce that our CEO and co-founder, Beth Cross, will be inducted into the National Cowgirl Hall of Fame! Beth will be recognized for her contributions to the Western industry as an innovator, entrepreneur, and trailblazer. Beth joins a remarkable group of women who have forged new paths and exemplify the courage, resilience, and independence that have helped shape the West and beyond. Congratulations to Beth and her fellow 2024 inductees! #cowgirlmuseum #cowgirlhof #Ariat
Beth Cross, Congratulations on your well-deserved induction into the National Cowgirl Hall of Fame! This recognition is a testament to your incredible contributions to the Western industry as an innovator, entrepreneur, and trailblazer. Your passion, vision, and leadership have transformed ARIAT into a globally renowned brand and inspired countless individuals in the Western community and beyond. Thank you for your unwavering commitment to excellence and for setting such a remarkable example. This honor reflects the profound impact you've made. Congratulations once again!
Congrats Beth! Your passion for excellence & innovation has had such an impact on the industry. Very well deserved!!
I was privileged to get the back story on her when visiting the launch of the robotic picking system in the new Haslet facility. Innovator is definitely a good word to describe her, and super cool to learn how she pivoted and the explosion of the brand in the western industry. Maybe now, us Texans will start pronouncing the name of the brand as she intended.
Congratulations Beth Cross! Ariat is one of the most amazing, iconic, and innovative brands out there. You had a vision and you kept going with it. Ariat wouldn’t be the brand it is today if it didn’t have you as the leader. You are truly an inspiration and much deserving of the induction into the Hall of Fame! Now the question will be what Ariat boot will you wear to the ceremony? :)
Well deserved - congrats Beth. One of the most kind, talented, hard working executives I know.
What an amazing and well deserved tribute to you Beth Cross. I know so many of us have been inspired by your work and dedication to our industry over the past few decades. I am so proud to have been a part of the Ariat International journey. Wishing you good fortunate for many decades to come! xo
SO exciting and well deserved! Congrats Beth!
Excellent recognition Beth. Congratulations!!!
Congratulations on your well-deserved recognition! Your entrepreneurial spirit and innovative mindset have paved the way for your success. Your ability to think outside the box, attentively listen to your customers, and persevere through challenges is truly inspiring. Keep leading with grit and making a difference!
College Store Account Manager
1moI met Beth back in the late 80's at the Belmont Horse fair (Week of the Belmont Stakes). We had a booth next to Ariat and I will never forget the story of how she got the name Ariat. Those were great times, I even met Penny Tweedy there!