Ari Hoffman’s Post

🚒 📰 HOT OFF THE PRESS: The biggest news coming out of HubSpot’s INBOUND 2024 Keynote! 🎤🚀 If you’re in business and not paying attention to this, you’re already a step behind. Today, HubSpot and Amplitude announced a partnership that’s going to reshape how Go-To-Market teams operate—and it’s a game-changer!!! Why is this such a big deal? Because for too long, GTM teams have struggled to connect the dots between product data and customer interactions. We all talk about it, but honestly, it's been the missing link. GTM teams operate in silos, without truly knowing how our customers are using our products, which users are most engaged, or when they’re ready to convert. And that’s where this partnership comes in. By combining the power of HubSpot’s Smart CRM with Amplitude’s behavioral analytics, teams now have an end-to-end view of their customers. This means better lead scoring, more targeted marketing campaigns, and deeper insights that will allow sales and customer success teams to close more deals and retain more customers. 🔥 Need proof that this works? J ust ask AirDNA. With the HubSpot + Amplitude integration, they saw a 45% drop in churn, a 38% increase in onboarding completions, and an 11% boost in app visits. Imagine what that kind of impact could do for your business. This is the largest net positive effect I’ve seen for GTM teams—and trust me, I’ve seen a lot. This is a partnership you can’t afford to ignore. 📊 Don’t just take my word for it—dive deeper and see for yourself how this integration could redefine the way you engage your customers. See comments below for link The future of growth is here, and it’s never looked more exciting. 👀✨

💡😮💡 Being on set for our latest AHA campaign was an unforgettable experience. Watching our customers shine under the bright lights and seeing their stories unfold was truly inspiring. The scale and precision of the production were remarkable, thanks to the incredible work our brand team put in to ensure every detail was perfect. Connecting with our customers in such a powerful way reminded me just how important these stories are. These aren’t just success stories—they're real examples of how digital analytics drives growth and creates lifelong customers. Every 'aha moment' we’ve captured is a beacon, guiding companies to unlock their true potential. In the blog (I link in the thread below), I explore six powerful stories from our customers like Zip, Udemy, and SafetyCulture, where a single insight led to monumental changes in customer experience and revenue growth. These moments highlight why it's crucial to listen to and learn from your customers—it’s how we innovate, stay aligned, and drive success together. ✨ "If I didn’t have that data, I’d be pretty lost." —Camilla Edwards, Senior Product Manager at SafetyCulture. Your aha moment is out there. How will you uncover it?

I might have a little more grey in the beard now, but I can still judge with the rest of them!! I'm honored to be the first 2-time judge ✌️ for the 2024 CAP Awards! 🎉 This prestigious event celebrates excellence in customer advocacy, recognizing the incredible efforts that drive impactful engagement across various industries. The CAP Awards are vendor-agnostic, ensuring that brilliance and innovation in customer advocacy are celebrated, regardless of the tools or budgets used. Whether you're part of a large enterprise or a startup, if your work in customer advocacy stands out, we want to hear from you! 📝 Why Submit? — Recognition: Showcase your hard work and innovative strategies on a global stage. — Inspiration: Inspire others in the community with your success stories and unique approaches. — Impact: Highlight the tangible results of your customer advocacy efforts. 🌐 How to Apply: Visit the CAP Awards website that I'll share below in thread Let’s celebrate the remarkable contributions of customer advocacy professionals who are making a difference every day. As Theodore Roosevelt once said, "Believe you can and you're halfway there." Step out, recognize your worth, and let your excellence shine! Looking forward to seeing your inspiring submissions! #CustomerAdvocacy #CAPAwards2024 #CustomerEngagement #MarketingExcellence #SubmitNow

🌟 Exciting News! 🌟 I'm thrilled to share that I've joined the incredible team at Amplitude as the Director of Customer Advocacy & Community (since April)! It's been a wonderful start to a new adventure, and I am grateful for the warm welcome and the exciting challenges ahead. To everyone who has supported and believed in me along this journey, thank you. Your encouragement and guidance have been invaluable. As I embrace this new chapter, I'm reminded of the power of forward momentum and resilience. "Embrace uncertainty. Some of the most beautiful chapters in our lives won't have a title until much later." – Bob Goff Thank you for being part of my journey. Here's to new beginnings and great successes ahead! 🚀 #NewBeginnings #CustomerAdvocacy #Community #Gratitude #LifeatAmplitude #Amplitude

R.I.P. little brother. =( In the past four months, my life has taken me on a rollercoaster ride through the depths of despair and the heights of hope. It's been a journey of unimaginable loss, unexpected challenges, and profound personal growth. It started with a freak ice storm that wreaked havoc on my home, causing 15 pipes to rupture, leaving my kitchen and dining room in ruins. Little did I know that this was just the beginning of a series of trials that would test me to my very core. Shortly after Influitive was acquired, like the rest of the company, I found myself without a job. The uncertainty of the future weighed heavily on my shoulders as I navigated the daunting prospect of unemployment. But nothing could have prepared me for the devastating blow that came next – the loss of my beloved little brother. Cancer, relentless and unforgiving, claimed his life after a valiant battle, leaving behind a chasm of pain that seemed insurmountable. His absence echoed through the halls of my heart, each beat a reminder of the void he left behind. In the darkness that followed, I found myself drowning in a sea of grief and despair. I spent days unable to get out of bed, eat, or laugh, with unstoppable tears filling my face long into the night.  It felt impossible to move forward when every fiber of my being ached for what was lost. But amidst the pain – a beacon of hope that guided me towards healing. I was reminded to put myself first. This led me to a wellness retreat, where I found sanctuary in the embrace of others who understood the depth of my pain. Surrounded by love and support, I began to stitch together the shattered, slowly but surely finding my way back to myself. And then, I found renewed strength in the love of my family. My two daughters, with their infectious laughter and boundless joy, reminded me of the beauty that still existed in the world. They became my reason to keep going, my motivation to rise above the darkness and embrace the light. After what felt like an eternity of darkness, a glimmer of hope appeared on the horizon – a new job opportunity at Amplitude. It was a lifeline, a chance to start anew and reclaim my sense of purpose. With each step forward, a newfound sense of resilience and determination. As I reflect on the journey that brought me here, I'm reminded of a quote from a dear friend – "We will never fill the holes that they leave, but we will learn to build lovingly around them." It serves as a poignant reminder that while the pain of loss may never fully fade, we have the power to shape our own narrative, to find meaning amidst the chaos, and to honor the memory of those we've lost by living our lives with purpose and passion. To anyone who may be struggling, I offer these words of encouragement – hold onto hope, lean into the love that surrounds you, and know that you are never alone. In the darkness, there is always light, waiting to guide you home With gratitude and resilience #LifeatAmplitude