Arist’s Post

Over the next few weeks I'll be sharing some of the data from our research on solving the biggest challenges when training Field Teams. Why does it take us forever to get adoption, if we can get it at all? 1 - There's "no time" - the average employee dedicates less than 30 minutes to formal learning per week, but is checking tools like MS Teams, SMS, and Email every few minutes. This is really an issue with the way we're requiring employees to block off time. 2 - There's high friction in content. Our team tested most major learning solutions and found an average of 7 clicks to get to necessary content in an LMS or microlearning app. Imagine all the effort to get someone to engage just to lose 90%+ of people before they start the first lesson? It's a marketing / UI issue rather than a learning one. 3 - Formal learning is happening in places field teams never go to for any other reason. Field sales reps in life sciences, for example, spend 70%+ of their time in a lobby or traveling to a prospect. They report rarely checking email and never going into a formal learning site or app. The learning format itself isn't conducive to how they spend their days. I'll dig into how we solve this soon. In the meantime, if you want to skip ahead I'll include our entire Field Guide for Field Teams here: arist.co/fieldguide